Shi Ling moved his small mouth, two small dimples appeared on his cheeks, approached his brother, hugged Shi Lin's arm, and said with a coquettish smile: "Brother, no."

During this time, many companies wanted me to do endorsement advertising, but I didn't like to endorse other people's products.

I think I can start my own company and try to start a business. Brother, what do you think?"

Shi Lin's eyes widened, still a little surprised at his sister's strange thoughts.

Shi Ling was a little afraid that his brother would not agree, and he had always trusted his brother in everything, so he secretly winked at Jiang Ruoliu, and then said, "Xiaoliu, tell my brother about our ideas." ”

Jiang Ruoliu is also a rookie about entrepreneurship, and some resignedly said: "Brother Shi Lin, we mainly want to use Shi Ling's super fame to create Shi Ling's own sportswear brand, the same as Li Ning." Brother Shi Lin, do you have any good suggestions?"

Shi Lin leaned back on the chair and thought about the advantages of his sister's entrepreneurship and the feasibility of establishing a clothing brand. My sister is indeed super popular in the world now, which is a lot of advantages, but it is not so simple to build a company like Li Ning, Li Ning Sports Company has been listed, and the market value is 10 billion RMB.

There are many domestic sportswear brands, Adidas, Anta, Nike, Jordan, Puma, 361 degrees, Double Star, Reebok, etc., Adidas, Nike, Jordan, Reebok and Puma and other world brands, all have decades, even hundreds of years of history, Nike and Adidas account for the largest market.

If Shi Ling wants to grab a cake among these world brands, it will not be easy. It's still easy to make a little money, with Shi Ling's fame. However, with Shi Lin's idea, if you want to do it, you can make it big, so it will be difficult.

Shi Lin thought for a long time and advocated: "I make a suggestion, how to prevent cottages is the key."

With your sister's personal fame, advertising is very good, and there is no shortage of fame! You look at those lucky brands, there are a lot of Chinese copycats, and the cottages are better than the authentic quality, and there is no distinction between true and false.

The second is to have a technical core, how to make customers believe that your clothing is good, otherwise everyone will only know that you are famous, but they may not necessarily buy for your brand clothing. However, there is actually no high-tech content in clothing, and high-tech is not available, as long as the quality is guaranteed.

For example, we all know that it is difficult to buy ADIDAS without hundreds or thousands of dollars, like other brands, you can buy dozens of dollars casually, if you spend hundreds of dollars, people would rather buy ADIDAS and Nike.

However, the above clothing brands, no matter how expensive ADIDAS, ordinary people are willing to spend money to buy them, and cheap T-shirts can also be bought for one or two hundred on the Internet.

It's purely a luxury sportswear, and it's really not very famous at the moment. For example, although Versace (Versace) makes clothing, which is luxurious enough, it is not a pure sports series. I think you can go in the direction of luxury. ”

Shi Lin looked at the three of them and listened confused, pointed to Shi Ling's clothes and said, "The clothes you are wearing are also made of most of the rainbow silk, and the strength is very high, and it is no problem to lift a few tons."

Of course, the cost of pure rainbow silk is too high, so you don't have to worry about the money to wear it yourself.

But if you want to sell a product, you have to consider the cost.

To reduce the cost, you can use low-grade rainbow silk, which has less content to ensure the world's strongest brand clothes.

The clothing logo can be made of rainbow silk and one or two grams of Qingling stone, which can be anti-copycat, but the cost of this alone is 10,000 yuan. It's definitely luxurious enough, you can add customization, and it's no problem to sell tens of thousands of hundreds of thousands of pieces.

If the shoes are made of rainbow silk, they can not be worn out no matter how they are worn, light, high strength, comfort, and odor prevention, all of which have these effects. ”

Jiang Ruoliu didn't expect that the clothes Shi Ling usually wore were so expensive, as Shi Lin said, at least hundreds of thousands of yuan or more. She just knew that this was customized for her by Shi Ling's family, and the rust on the sleeves had her name, and the family's customized clothes turned out to be so bullish.

Jiang Ruoliu smacked her tongue and said in surprise: "Tsk, tens of thousands of hundreds of thousands of pieces, Brother Shilin, this is too extravagant, right?"

Using low-grade Qingling stone as a clothing brand logo, my God, even if it is one or two grams, it will cost nearly 10,000 yuan. If you can sell one million pieces a year, it will be worth more than tens of billions, and it will be a super large company.

As we have investigated before, the market value of the Li-Ning brand is only 10 billion RMB, the market value of the step market is more than 30 billion US dollars, and the market value of ADIDAS is 15 billion US dollars. ”

Su Yingxue also praised: "Well, I think it's good." The world's most luxurious sportswear brand, the world's strongest clothing, clothes that don't wear bad, enough to boo. ”

Shi Ling thought about it, and also felt that his brother's idea was very good, if he did it himself, he would be confused, and said with a smile: "Brother, you are too powerful! I didn't expect this." Brother, if you don't take the lead, forget it. ”

Shi Lin waved his hand directly, glanced at his sister, and refused: "Don't pull me in, I'm not interested in this, besides, I have so many things to do."

Anyway, the resources are inclined to you, rainbow silk and Qinglingshi are available, but if you start a company, you have to include the cost, and in the end, if you start a business and lose money, I don't care. ”

Shi Lin continued: "That's right, I originally planned to hold sports public welfare activities across the country to establish a good social image of the company, improve the sense of honor and belonging of employees, and also make some contributions to the society."

The project is called the "Hundred Cities Cool Run", a long-distance running competition for every age, with the aim of strengthening the quality of national identity.

In this way, you can name it in the name of your company, and the company intends to invest 5 billion yuan per year in this public welfare activity. ”

Shilin's plan stunned the three of them, and they planned to invest 5 billion yuan in just a while, or to do public welfare activities.

However, it is nominally a public welfare activity, but it is also conducive to the development of the company. 5 billion per year, which is less than one percent of the annual profit of SS Agriculture. The public welfare donation expenditure incurred by the enterprise can also be refunded if there is a tax exemption under the tax law.

Shi Linghu asked, "5 billion a year, Hundred Cities Cool Run, sounds very noble, brother." ”

Shi Lin smiled and said: "Hehe, in the past long-distance running activities, only the first few athletes won the awards, and ordinary citizens couldn't get bonuses, so they were not very motivated. Koyanagi, let me ask you, if it were you, would you participate in some long-distance running activities?"

Jiang Ruoliu said embarrassedly: "Well, Brother Shilin, I can't run long-distance, and I can't get a prize if I run." ”

Shi Lin turned to ask: "Yes, every time the mayor runs the competition, it is difficult for ordinary people to get awards, but enthusiasts participate."

If most of the people in your school exercise on a regular basis, I'm sure many of them will also be affected, right?"