Summer has always been a battleground for soldiers, and it is also the most lively time of the year, referring to the summer practice from June 1 to August 31 every year, and the main audience is student audiences aged 4-24.

The term first appeared in the release of Spielberg's famous film "Jaws" by Lin Han, and since 1975, major Hollywood studios have paid close attention to the film schedule in June, July and August.

Compared with the rest of the schedules, the summer season has the most dense moviegoers, the highest box office income, and the longest duration!

As a result, there are multiple blockbusters coming out every week, and this is the world of commercial films, which is the time to capture the most box office, so the competition is especially fierce.

It's like "The Matrix 2", "Teenage Mutant Ninja Turtles", and "Tarzan of the Apes", the three heavyweight blockbusters are all released together, and a "Desperate Escape" has been added to the Chinese market.

So many blockbusters are actually a last resort, if "Teenage Mutant Ninja Turtles" does not premiere on June 9, it will collide with the rest of the blockbusters if it is advanced or postponed.

Anyway, it's harder to find a weekend without competitive pressure than to climb to the sky!

On June 16, that is, this Friday, a new batch of movies will be released on the global market, and there is no shortage of seeds in this batch of films.

The most anticipated is the animated masterpiece "Minions", which is a spin-off of the "Despicable Me" (Despicable Me) series of movies, and the previous movies have been quite good at the box office and word of mouth.

The cute Minions have super popularity, and their combat effectiveness is undoubted, and the "Minions" released simultaneously around the world this time will comprehensively snipe and intercept "The Matrix 2"!

"Minions" is menacing, more than 4,200 theaters in North America opened at the same time, and the early word-of-mouth was overwhelming, and the freshness and popcorn index were also not low.

Empire, a professional film magazine, predicts that "Minions" will grossing $100 million this weekend, pulling "The Matrix 2" off the top of the weekend box office.

Another movie that opened on a large scale is Matt Damon's "Spy 6", which tells the story of the legendary CIA agent Jason Bourne, and the first five works are all popular classics.

The return of this legend will surely ignite the big screen!

Another funny comedy sci-fi film "Expendables" tangles a series of female comedy celebrities, led by Melissa McCarthy, the current first sister in the North American comedy industry, and tells the story of how a small team of four women subdue ghosts and ghosts.

Melissa McCarthy has been quite popular in recent years, almost every drama work has earned nearly 100 million at the North American box office, and she is also in the top three of Forbes' actress income list.

This "Super Expendables" dark horse is full of atmosphere!

However, in the Chinese market, "Ghostbusters" has not passed the review, so "The Matrix 2" is a little relieved, it only needs to deal with the other two movies!

The mainland film market is now in a three-legged situation, with "The Matrix 2", which broke box office records last week, and "Minions" and "Spy 6" not giving in to each other.

Affected by the release of new films, "The Matrix 2" originally had 67% of the film schedule on Thursday, but it dropped sharply to 34% on Friday, but it still occupies the first place!

After all, its attendance has been tested in practice, and it will not lose money anyway.

The viral marketing of "Minions" has taken off, and every McDonald's in the country can see its traces, plus the previous series of movies have earned enough RMB, and this time it got 27% of the film schedule.

"Spy 6" has a certain place in the hearts of veteran fans, Jason Byrne and Ethan Hunter can be said to be the most familiar old friends in the hearts of Chinese, if you count 007 James Bond, then these three agents are the golden three musketeers!

Rao is so, it only got 21% of the film schedule under the operation of China Film Group, and the entire market may not be so interested in this kind of action spy war-themed movie.

Last week's "Teenage Mutant Ninja Turtles", "Desperate Escape", and "Tarzan of the Apes" had to take a back seat, with only single-digit schedules, and blockbusters of this level will turn into a ten-day tour of the theater!

Movie theaters are all very realistic, and movies that can't help them make money will definitely have fewer and fewer films.

One is the second weekend when the limelight is in full swing, and the other is the first weekend of the vigorous momentum, and several movies will definitely fight to the death on the film market!

……

"Aren't you worried about your movie box office at all?"

Li Wenyuan asked in surprise, he was nervous as a bystander, and he couldn't wait for "The Matrix 2" to sweep again!

Lin Han was participating in the promotion of science fiction literature with him at this time, because it was right at the door of his house, so Lin Han, who was lazy and became a panda, would drag his body out.

"What's there to worry about? Now it is more than two billion, and the task has long been overfulfilled. ”

"It is precisely because the early performance is so good, it has been such a high box office in just seven days, and the record of breaking "Mermaid" of 3.3 billion is close at hand, if you run a few more stations to promote, you may be able to break it."

"If you really run the publicity to break the record, I'm afraid those directors and leading actors will become trapeze, it still depends on the quality. We've controlled the decline very well, and hopefully we can get 200 million over the weekend! ”

Lin Han also sighed a little, now "The Matrix 2" has been affected by the release of new films, and the number of films has been reduced by half, but the number of people who will start the holiday on Friday will also increase, and the attendance rate will definitely be much higher than on weekdays.

If there are 200 million a day on weekends, it is really not far from the box office record.

Now in the top 20 of the single-day box office list, 7 days belong to "The Matrix 2", but Lin Han is still a little dissatisfied, it would be better if there were 10 days!

Before the movie was released, all the employees of Galaxy Pictures, including Lin Han, never thought that "The Matrix 2" would be close to the box office record, which is a bit too incredible.

Fantastic start, healthy momentum, everything seems to be paving the way.

Li Wenyuan seemed to think of something, "By the way, what are they doing now?" My nephew is very fond of Neo and Agent Smith, he knows your relationship with me, and pesters me on WeChat every day to ask me for autographs. ”

"If only it had been a day earlier." Lin Han spread his hands and said helplessly, "They all got on a plane to Los Angeles yesterday to participate in the Teen Choice Awards held there, and our last movie, The Matrix, received quite a lot of nominations. ”

"They will always have to go back to China, and this time they missed the opportunity."

Lin Han laughed twice, "But the signed photos, we have a lot of stock here, all of which are used to promote the movie, I will let Yan Hong Express send it to your house another day, and the single posters and collective posters will be given to your nephew, so that he can help us promote more among our classmates!" ”