The game is a success because it has already been tested once in a previous life, so there is no need to doubt it. But it didn't immediately usher in the peak as soon as it was released, but after nearly half a year of dormancy, it caused an outbreak, and the number of downloads exceeded 50 million times at the peak, if the original author hadn't removed the game from the shelves for personal reasons, this number would continue to grow, and the daily income of $50,000 would not be a peak.

So what Xiao Heng has to do now is to find a way to shorten the dormant period of this half a year and let this game spread quickly.

The most effective way to promote a product is to advertise it so that the public can see the product. But obviously, the pixel bird mobile game is not suitable for marketing with traditional advertising. The role of advertising is to let Ran see the inside of the product at a glance and know what makes it attractive, and obviously Pixel Bird can't do that, because its attraction lies in the psychology of people.

So Xiao Heng thought of another way, network marketing.

It's very simple, Xiao Heng first only made a second-view video, the content of a player playing pixel birds, but he couldn't break the record anyway, and finally smashed his phone in anger when he couldn't bear it. This is a quite topical video, first of all, authenticity, although it was deliberately filmed, it will not let the audience see the traces of intention at all, making people think that this is the road shooting. Second, it will make people very curious after watching it, what kind of game can make people crash when they play, so angry that they smash their mobile phones, and naturally focus on the game. Third, smashing the mobile phone itself is topical, especially the Apple mobile phone, in this era, there are many video makers who use the Apple mobile phone, and many viewers watch the video because of this.

Then Xiao Heng uploaded this video to major video websites at home and abroad, and then hired a water army to swipe clicks and comments below, and brought out the name of the game by the way.

After the video spread to a certain extent, Xiao Heng wrote a press release about the video and released it through online news media, such as NetEase News, Tencent News, etc., so that netizens who don't pay much attention to video websites can also know about the game through the news.

Finally, the water army is building momentum on the Internet, sticking it, meager and meager, connotation jokes, etc., all kinds of popular online communities, pixel birds will emerge.

In the previous life, without any publicity, the pixel bird that only relied on word of mouth took nearly half a year to reach its peak, and Xiao Heng only took a week to achieve a quarter of the results of this game in his previous life. Later, the power of network communication was undoubtedly revealed, and in more than half a month, Pixel Bird was at the top of the download list of more than 100 countries, approaching 50 million.

All of a sudden, there was a craze for playing with birds around the world. Of course, that's all for later.

……

On July 15th, while Hong Jing and Yang Huan were developing games in full swing, Xiao Heng admitted that he was not idle, and since he came back from rebirth, he has been looking for news in various media, domestic and foreign events, to see if he can recall some things that can be invested.

Five or six days ago, a movie poster gave him an inspiration.

The name of the movie is "I Am Willing to IDO", just looking at the name, there is a faint feeling of a bad movie, and the vast majority of people at this time also think so, although the protagonists of this movie are Li Bingbing and Sun Honglei, who are not famous in China, and there are powerful actors like Duan Yihong to join.

The reason why Xiao Heng can remember this is not a movie is because there is another movie in the same period as a comparison. Another movie is called "LOVE", starring a collection of various popular stars and small fresh meat from across the Taiwan Strait, and the lineup can be called luxurious.

The distributors of these two films are the same company, and because the themes of the films are related to love, they are scheduled on the day of the Qixi Festival. When a distribution company releases two films in the same period, it is natural to have a certain focus. The production cost of "I Am Willing to IDO" is 15 million, and "Love LOVE" is 60 million, just looking at this data, combined with the public's concept that a big production is a good movie in their minds, it is natural to think that "Love LOVE" is better than "I Am Willing to LOVE". It is understandable that the audience has such a task, but the distributor thinks so unexpectedly, so in the theater promotion and filming, they focus on taking care of "LOVE".

In fact, there are traces of the gap in production costs, first, the salaries of all the actors in "LOVE" are much higher than those in "I Am Willing to IDO". Second, "LOVE" spares no expense in the promotion of the movie, while the promotion of "I Am Willing to IDO" is only about one-tenth of that of another movie. So after removing these two items, the cost of the two movies is actually not much different, but the things presented by Sun Honglei and Li Bingbing plus those powerful actors are a grade higher than those of Xiao Xianrou.

Before the release of the movie, "I Am Willing to IDO" has been scolded miserably on major film review websites, and the reputation has been declining, while "LOVE" has high expectations. The box office of both films seems to be doomed before their official release.

But after a month of screenings, the results were beyond everyone's expectations.

In the end, "LOVE" received a total of 186 million yuan at the box office, and the performance was not bad, just recovering the cost. The unpopular "I Am Willing to IDO" unexpectedly won 208 million box office, not only surpassing "LOVE", but also making the box office nearly fourteen times the production cost, making the producer make a lot of money.

Although "I Wish IDO" is a small-budget film, and the box office is not much compared with other commercial blockbusters, this kind of drama of a pheasant turning into a phoenix and a dick silk counterattacking is enough to make everyone talk about it for a while.

So Xiao Heng remembered this movie, and now this is his opportunity to make money.

Guaranteed distribution is a word that emerged in China after 2016, and the literal understanding is that the distributor guarantees the box office of a movie, which is actually a gambling behavior.

If the production cost of a movie is 100 yuan, then according to the general box office sharing method, the producer can get 33% of the box office, that is, 33 yuan, then the producer needs to get 300 yuan at the box office to recover the cost. But the box office is something that can't be judged before it is released, you think the film will be a big hit, but after the release, it will pounce, this kind of movie abounds, and vice versa. Therefore, some people perceived the business opportunities and gave rise to the concept of guaranteed issuance.

Take the movie "I Am Willing to IDO" as an example. Because of the bad reputation and expectations, before the release, the box office estimate given by all parties was about 20 million, although it exceeded the production cost, but excluding the theater, taxes, etc., less than 40% of the money left in the hands of the producer and distributor was left, so it is generally believed that the film will lose money. But if a company jumps out at this time to guarantee the release of 60 million for this movie, then the producer and distributor will make a steady profit, and the lower the box office, the more money will be earned. The 60 million guaranteed release means that the company promises to mention that the film will be guaranteed at the box office of 60 million, if it does not reach 60 million, the insufficient part will be made up by the guaranteed company, and the money made up does not need to be shared with others, and all of it will fall into the pockets of the producer and distributor. But the guarantor is not stupid, and formulated his rules, if the final box office exceeds 60 million, then the excess part of the box office will be divided proportionally, and this proportion will naturally be determined through negotiation.

To sum up, guaranteed distribution is a good thing for both the producer and the distributor, because at least it will not lose money, and it can make a small profit, but there is also a disadvantage, that is, once the box office exceeds the guaranteed amount, then a large part of the subsequent profits will be eaten by the guaranteed party, and it is very likely that you can only take a small part of it.

So this is a gamble for the guarantee. But for Xiao Heng, who already knows the future development, it is indeed a good deal for the white wolf with empty gloves.