Chapter 558: VR+ E-commerce

Volume 1, 1st Pot of Gold, Chapter 558, VR+ E-commerce

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The application of immersive virtual reality technology in the field of online shopping is the next step for Future People Technology after VR online games. ⊙,

Just imagine being able to shop without leaving home, and shopping without moving your legs. ...... in front of the computer Oh no, you will no longer have to worry about whether the clothes you bought online will fit or not, because you can "take" the clothes in the shopping cart and "wear" them directly on your body.

The launch of VR shopping will mean that the only advantage of on-site try-on in physical stores will no longer be there. Originally, brick-and-mortar stores were in a disadvantaged position in terms of cost when facing online stores that did not need to pay ground rent, but now the shopping experience has been pulled to the same level. It is foreseeable that once this consumption model is promoted, it will have a subversive impact on the entire retail industry and even the real estate market.

With such a "money" technology, other e-commerce companies will naturally not turn a blind eye.

To give a domestic example, about VR shopping, which is the legendary "buy+" concept, in fact, Ali has been doing it as early as the beginning of 16 years. However, due to technical limitations, the effect of the VR online shopping service experience launched by Ali is very average, and it is far less miraculous than advertised.

Designing a VR image that can be interacted with for each store is not realistic in terms of engineering quantity, and it greatly raises the threshold for stores to land in the VR mall.

In addition, the shopping experience that VR glasses can bring to users is limited. If it's just an image, there's no difference between getting through guò and shopping through a display. However, if high-end 3D motion capture technology is used to restore the physical parameters of the product, this will undoubtedly increase the cost of equipment. Will users buy high-end VR glasses worth thousands of dollars for shopping? Maybe there are, but there are certainly not many such tyrants.

Therefore, this requires a VR device that not only has sufficient market share, but also can maximize the shopping experience to act as a medium for this VR shopping.

The Phantom Helmet happens to meet these two points!

The hot sales have laid his huge user base, and the immersive virtual reality technology provides technical support for the user's all-round experience. It is precisely because of this that Ali will contact Jiang Chen as soon as the business meeting is over. We hope to cooperate on "VR + e-commerce".

However, at that time, Jiang Chen did not immediately reply to Ma Jun, who called in person, because he still needed to discuss this issue with Xia Shiyu. Regarding whether the e-commerce part is done by itself or in cooperation with others.

After discussion, Jiang Chen and Xia Shiyu agreed that it is certainly feasible in theory. But there is no practical need. Future Technology has no experience in e-commerce, and spends a lot of time and energy to do e-commerce, which is both laborious and thankless.

Just like building an aircraft carrier, there is no need to produce every screw by yourself.

With technical advantages, Futureman Technology can only do channels. As for the content, it can be done by resource-rich "traditional e-commerce" such as Alibaba, JD.com, Amazon, and eBay.

And how to cooperate is the purpose of Jiang Chen's trip to Wanghai City.

……

Early the next morning, Liu Haotian came to the gate of the villa as promised.

Seeing Jiang Chen walking out of the villa with a refreshed face, he who roughly guessed what happened last night, he just smiled narrowly, didn't say anything, and got out of the car to open the car door for Jiang Chen. After Jiang Chen set the destination on the GPS, he drove Jiang Chen in the direction of the destination.

There are many companies that invite Jiang Chen to discuss "VR + e-commerce" cooperation, both domestic and foreign. It can be said that the reason why he made a special trip to Wanghai City was mainly to talk about this matter.

According to the negotiation strategy after discussing with Xia Shiyu, Jiang Chen did not find Ali first. Rather, it is Alibaba's competitor Amazon in the international market.

At the beginning, Amazon proposed that it would require FutureTech to open up the development tools of virtual reality software and provide authorization, so that they could design their own unique e-commerce software.

However, of course, Jiang Chen would not accept such a suggestion from them, not to mention that it was not yet time to come up with development tools. According to their mention, it means that Amazon will be able to directly leave them alone, and even if "VR + e-commerce" becomes bigger, it will have nothing to do with future technology.

The two sides did not make concessions to each other on issues of principle, and the negotiations could not go on for a while, and then Jiang Chen simply stopped talking and went directly to eBay.

When it was discovered that the future people group did not talk to themselves. Amazon panicked.

Whoever wants to master the immersive virtual reality technology is the only company that will be in the future? If a competitor is allowed to seize the advanced virtual reality platform, this will undoubtedly be a heavy blow to Amazon's business. Amazon, realizing this, immediately lowered its posture. Asked to reopen negotiations and expressed willingness to make concessions on the matter of software.

As a result, the talks between the two sides became tripartite talks.

At this time, seeing that Ali, who had been excluded, couldn't sit still, they were still waiting for Jiang Chen to come to the door, but they didn't expect that Futureman Technology, Amazon, and eBay were about to reach an agreement!

That's not going to work. Ali must not be left behind here. And considering the popularity of Phantom Helmet sales overseas, entering the VR platform based on Phantom Helmet will be a great opportunity for Alibaba to expand overseas markets!

Lao Ma, who had just flown back to Wanghai City from Shangjing, immediately found Jiang Chen and politely invited him to his home for a meal.

Hua Guo has always had the habit of talking about business at the wine table, and Lao Ma personally invited Jiang Chen to drink and talk about business, which can not be said to be enough to save face.

Isn't this what Jiang Chen is waiting for?

Of course, he wasn't waiting for a few glasses of wine that Ma Jun toasted him at the dinner table, and he never meant to exclude Ali. The reason why he never took the initiative to talk to Ali was that they couldn't sit still and took the initiative to come to the door!

You see that the negotiations between the future people and eBay and Amazon are almost completed, and you, the fourth party who suddenly stepped in, want to join in, you have to show some sincerity, right?

Sure enough, Ali's side did not disappoint Jiang Chen. Compared with those foreigners who opened their mouths widely, they not only made concessions in e-commerce cooperation, but also came up with a cooperation plan that is obviously more conducive to the future of science and technology!

Seeing this scene, representatives of eBay and Amazon chanted Zhongji. Seeing Jiang Chen's interest in the cooperation plan, the people on Ali's side breathed a sigh of relief.

The specific cooperation plan is as follows.

A platform-based software is designed by Futureman Technology, and Ali provides the content. Users buy goods in the virtual reality mall of the future people, and Ali decides which goods can be logged in the virtual reality mall. If you confirm the purchase, you will be redirected to the page of a treasure through the built-in browser of the phantom helmet, or a treasure will simply redesign a simple purchase and payment page for the products that log in to the virtual reality.

It's like Futureman Technology is a supermarket, and Alibaba and other e-commerce companies are suppliers or counter renters. The former determines the placement of the goods, while the latter provides their respective sources. As for those small merchants registered under the major e-commerce companies, they are just small commodities on the shelves.

In a word, in a nutshell, people will only do platforms in the future, and e-commerce will still be e-commerce.

As soon as this plan was taken out, Jiang Chen threw aside the plan he had prepared. Sure enough, he was still professional, and he couldn't think of a reason to refuse this plan at all.

Amazon and eBay were dissatisfied, but they couldn't come up with a better proposal, so they had to take a step back and accept and put forward a similar proposal.

Later, Jiang Chen simply invited e-commerce companies interested in VR, such as JD.com and Global Buy, to join the negotiations. According to their respective market share in the e-commerce field, the parties divided the booths of the VR channel and jointly improved the cooperation plan.

In a week's time, eight "VR + e-commerce" contracts, strictly speaking, this is the first business negotiated for the company this year by Jiang Chen, the incompetent chairman.

And it's a big business worth tens of billions of dollars!-

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