Paris was colder than expected, so the two of them just went to buy a few warm clothes, and after wearing these clothes, they were finally not afraid of the cold. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The romantic trip to Paris was able to continue, but the two were not in the mood to play, they rebooked a hotel in the city center, and there were many empty rooms in the hotel, but since Denise didn't say anything, Lin Quan naturally wouldn't be stupid enough to open two rooms.

The hotel in the city center was obviously much better than the hotel at the airport, and both of them had a good night's rest, at least replenishing the energy they had expended the night before.

On the third day, they set off for Bordeaux, where they would be their current destination.

The position of the five wineries in the French wine industry is very important, and these five wineries have bargaining power, and both upstream and downstream industries will be affected by them.

With this bargaining power, the Big Five wineries are choking the lifeblood of the industry, making it impossible for their competitors to enter the market to disrupt the situation.

Lin Quan did not plan to enter the French market, his farm did not grow many vines, and the industry was relatively average, so there was no way to threaten the interests of the five giants, so he came to seek cooperation.

The most developed wine industry in Europe is, of course, in France, and the wine in France is controlled by these five major wineries, what Lin Quan needs is to get their technology and talents, even if it is not the top talent and equipment, as long as it is enough for him to use.

Winemaking equipment is already available in Bordeaux, but it's not so simple when it comes to talent.

They visited several wineries, all of which were among the top five.

However, these wineries obviously look down on them, unwilling to provide equipment and talents, and even unwilling to provide them with certification services, which is more troublesome, the red wine industry has special tasters and appraisers, but these people are basically from the five major wineries, otherwise no one has the ability to feed them.

And if the five major wineries don't let go, then Lin Quan's affairs will not be easy to handle!

After visiting the last Château Lafite, Lin Quan and Denise were very disappointed.

The people at these wineries expressed regret to them, saying that there is no talent to provide them to go to the small winery to have a look.

In fact, these people are lying, because since the subprime mortgage crisis, the entire European economy has been in recession, and the recession of the economy has affected all aspects of the problem, and the most affected is of course luxury goods, not necessities.

Wine is both a necessity and a luxury, and when it enters other countries, it is often subject to a luxury tax, which is much higher than that of ordinary goods.

Ordinary red wine is naturally not a luxury, there are countless alcoholics in the world, especially in Europe, but among these alcoholics, there are more people who drink beer and fewer who drink wine.

Therefore, the main market for wine is high-end people, European high society, such as Western restaurants, some high-grade hotels, these places will prepare some red wine, Westerners need to drink red wine when eating dinner, and with the improvement of this kind of reception specifications, the red wine required is becoming more and more advanced.

Of course, almost all the red wines in the five-star hotels are provided by the five major wineries, while some other inferior wineries supply their products to slightly lower hotels and restaurants, and as for the lowest-end red wines, they are basically for the common people to drink.

After the European economy fell into recession, the red wine industry has been greatly impacted, not only the high-end red wine wineries in the upstream have been affected, such as the five major wineries, but also many wineries in the downstream have also been greatly impacted, and the red wine market is shrinking as a whole.

Since 2008, the European luxury market has entered a cold winter, affected far more than the wine industry, such as yachts, high-end sports cars, cosmetics and other industries have been impacted, the British century-old enterprise Aston Martin even because of continuous losses and happy owners, and the Indian third brother also took the opportunity to complete the acquisition of Jaguar and Land Rover, many Indians sprayed on the Internet: we India can make top cars, we have Jaguar and Land Rover in India, what do you have in China?

Although Jaguar and Land Rover were acquired, the brand of this car is actually still British, but because the owner was replaced by Indian, it opened a factory in India and put the main production base in India.

But you say that Jaguar and Land Rover are Indian? It's not that I look down on you, you first build your screws, and then say, you can't build a tricycle well, you still want to build Jaguar and Land Rover?

The wine wineries in the Bordeaux region have been hit hard, but the attitude of the five major wineries is still very tough, they have a vast overseas market support, especially the Chinese market, where sales have grown rapidly, and have become a new economic growth point for them, so they can still grit their teeth and persevere.

However, the worse wineries are not so strong.

"Mr. Lin, if you want to recruit talents, we can provide it, but we can give you a better suggestion, we have an AOC category 3 winery here, because of poor management, so we currently need to sell the winery to repay the bank loan, if you are interested, I think I can help you introduce some, the location of this winery is very good, and it is also an AOC level winery, so you will definitely make a profit if you buy it!"

They came to a second-class winery, and after explaining their intentions to the person in charge of the winery, this person actually did not discuss business with them, but recommended another winery to them, and tried to get Lin Quan to buy the winery.

"Mr. Ann Rowan, we are not here to buy wineries, we are only here to buy equipment and recruit winemakers, you ......"

Before Lin Quan's words could be finished, An Luowen interrupted him.

"Mr. Lin, if you buy this winery, then you will naturally get the assets of the winery, including a castle, more than 100 acres of vineyards, and a large number of sophisticated winemaking equipment and skilled and exquisite winemakers, isn't it much more cost-effective than you simply buy equipment? Mr. Lin, I believe that you are a smart person, you will naturally see the difference, believe me, I really want to help you!"

An Luowen said very sincerely, but Lin Quan really had no reason to believe him, after all, he had only just met him, and he didn't understand what he was doing this for.

"Okay! The owner of that winery is my friend, don't you Chinese often say? Friends are in trouble, support from all sides! As his friend, I can't help him directly, so I can only help him indirectly in this way, you can go over and take a look, if you are really not satisfied, you can still choose not to buy! This is not a forced buy and sell, you can't suffer a loss!"

seemed to see the suspicion and vigilance of Lin Quan and the others, so An Luowen finally confessed to them, saying that he just wanted to do his part and help his friends.

Although I don't know if this explanation is true, but as he said, it's not a big deal to take a look, Lin Quan wants to see what is good about this winery that he boasted of being so powerful.