readx;The inside story of the line channel [After reading it, you can force it in the chat]

Gao Leng nodded and drank it all, and after drinking, he frowned again, how could this wine have an astringent taste? He thought. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ81

"You'll be busy for a while, and I'm not going around in circles, it's like this, I have 8% of the original shares of Fengxing Magazine that can be sold, and I'm here mainly to see if you want this share." Zou Da was straightforward, and obviously, he was ready to sell his shares.

"I'm a veteran of Fengxing Magazine, I ...... I also don't want to sell shares at this juncture. Zou Da sighed, it seemed that he had to sell his shares as a last resort, an old employee sold shares at this juncture, and it was sold to Gao Leng, which was undoubtedly an assist to Xingsheng Magazine to acquire Fengxing.

"Brother, what's wrong with you?"

"Hey, it's hard to put into words, something happened at home, anyway, it's not good for the passing years." Zou Da talked deeply: "My own liver is not good, and I can't work for Fengxing anymore, so I just retire." ”

Gao Leng didn't speak, and smiled faintly, this sounds a little watery, something happened at home, and the year is not good? Forget it, selling shares is nothing more than for money.

"The price has to be at the current market price." Zou Da simply said it, he looked at Gao Leng with confidence, now no one wants the shares of Fengxing Magazine more than Gao Leng, Xingsheng wants to swallow Fengxing, this is well known.

"The current market price is relatively high." Gao Leng shook his head and smiled faintly, with a distracted expression: "In a few days, the shares of Fengxing Magazine will not be worth as much as they are now, why should I buy yours now?" ”

Zou Da's face changed.

This is also the reason why he is now looking for Gao Leng to sell shares: the price is high when he sells it now. Clear-eyed people know at a glance that Xingsheng, who has gotten the limelight of OMSAS Venture Capital, is also bound to win Fengxing, and he has enough strength to win Fengxing; And the current chaos, the chaos of the shares, at least more than now much depreciation, it can be said that from the day of the high cold headhunter poaching, their shares are becoming less and less valuable. Fengxing Magazine is not listed, this kind of share division is an internal share, and the sale is also an internal sale, and the price depends not on the stock market, but on the negotiation between the buyer and the seller.

To put it bluntly, even if the market value of Fengxing Magazine is one billion, the first 8% of the shares in his hand are all sold, and the people who buy them give millions at most, because the market value includes his labor costs, vehicle costs, etc., and the price given by the media in this regard is really not high, and it is also a paper media, and the internal stock trading of paper media has always been low.

What's more, the market value of the paper media of Fengxing Magazine is not one billion, and the market value of Fengxing is at most 500 million.

This is the particularity of the paper media: there are not many hard equipment, and the cash that can be cashed out is only those lenses and cars, not even the land, and most of the paper media are rented office buildings.

More value of paper media is reflected in employees and channels, and his employees are losing a lot, and the relationship between channels is also in the hands of Lao Yang, which is a personal relationship, and it is impossible for you to buy Lao Yang's channels when you buy Fengxing.

The line channel is one of the core competitiveness of a print media.

The line channel says that the popular point is the line of the line, and the form of your magazine or newspaper is used to let readers see.

If your magazines and newspapers are only available to readers at the newsstand, they are doomed to collapse and the volume is too small. So apart from newsstands, where else do print media work?

Whoever has more channels will have a wide range of lines.

For example, the magazines on the plane can only have certain fixed media, and the in-flight channels of China Southern Airlines mainly provide China Southern Airlines magazines and China Southern Airlines newspapers, but you will also see other magazines appearing on the plane. So how do the other impurities get up?

Out-of-channel fees.

The channel fee is very expensive, and the channel fee of China Southern Airlines is: one dollar a day. In other words, if you go up to a book of other impurities, you will have to pay a channel fee of one dollar to China Southern Airlines Media every day. If 100,000 copies are traveled on all the planes of China Southern Airlines that day, then 100,000 yuan will be given to China Southern Airlines a day.

And 100,000 copies were thrown on all the planes of China Southern Airlines, and the number was just enough.

There are also special magazines for the bullet train, but all the magazines for the bullet train are in the hands of the railway bureau, and there are no magazines from other media on the bullet train. The advertising fee of the bullet train magazine is very expensive, and the expensive is on this channel: everyone can flip through the magazine when they get on the bus and have nothing to do, and the locked audience is stable enough, so the advertising fee will naturally be high.

There are also some newspapers with fixed lines at the subway entrance, which also require channel fees, and newspapers are paid on a monthly basis, and the channel fees range from hundreds of thousands of yuan a month in the subway line. The line of Fengxing Magazine has applied for national media channels, and it has to be widely promoted in other channels, and the biggest advantage of Fengxing channel is to go up in civil aircraft.

It's not China Southern Airlines, it's Imperial Civil Aviation. This grade is different, the Imperial Civil Aviation is in charge of China Southern Airlines.

Civil aviation has civil aviation media, and civil aviation covers all channels for Shenzhen Airlines, China Southern Airlines, and other international flights to fly in China. Therefore, if the magazine can be on the civil aviation plane, it will be virtually on a higher level, after all, the customers who take the plane are considered to be the middle and high-end groups, and the advertising fees of such groups are easy to sell.

Fengxing Magazine is on civil aviation planes, so they take a lot of expensive watches, cars and other advertisements, which is one of the core competitiveness of Fengxing, otherwise how can a magazine that only writes star skirts win some luxury advertising? These luxury manufacturers also look at their magazines on the plane, so that potential customers on the plane can see it, and the advertising price is cheaper than the price of civil aviation magazines.

The channel fee of civil aviation is very expensive, and the channel fee of two yuan a day is not discounted to the outside world, that is, the aircraft of civil aviation in other magazines, and two yuan a day will be given to the civil aviation media for a book.

And Lao Yang won it at a package price of three million per year.

Three million, that's the price of cabbage!

You calculate, other people's civil aviation is two yuan a day, and 100,000 a day is the most basic, so how much does it cost in a year? More than 70 million channel fees! Even if you discount it, it will cost more than 50 million, and Lao Yang will take 3 million.

But after winning the popularity, will you take the channel of civil aviation? Of course not, you still have to expand the channel yourself, so in addition to employees and channels, how much money can a paper media be worth? In addition to the channels of employees and civil aviation, the price of Fengxing Magazine has shrunk significantly.

Zou Da saw that if he wanted to sell the shares, he must sell them before the acquisition, he would sell them at a good price, and he would definitely take down Fengxing if he was sure that Gao Leng would definitely take down Fengxing, and if he had shares in his hand, it would be of great help to him to win Fengxing, and he would buy the shares in his hand at any cost.

Perhaps, you can get a higher price than the market price.

Gao Leng smiled faintly and put down the wine glass, knocked his hand under the table, and after a pause, he habitually knocked rhythmically.

This habitual action shows that Gao Leng is in the layout.