Chapter 158: All for Profit

"The program team hasn't talked to you?" Liang Dong asked suddenly. Pen "Fun" Pavilion www.biquge.info

"I Am a Singer" is different from other shows, it is not a competitive show, nor is it just a variety show, but a combination of the two. In every variety show, in addition to the content, the most important job of the program team is how to cooperate with stars.

The stars who can participate in variety shows basically have no small roles that can be handled, they have a huge network of contacts behind them, and there are intricate circles of interests, if the program team wants to invite a star, in addition to the star himself, he also needs to settle the circle of interests behind them. To put it simply, it is to come up with enough benefits to impress the star team, or the entertainment company behind them.

Unless it is a star who sets up his own studio and is his own boss, celebrities are not just stars, they are more like spokespersons on the surface, they hold certain rights, and more rights are held by the brokerage team.

The program team wants the stars to follow their settings, in addition to the consent of the stars themselves, the team hidden behind them needs to agree. In many cases, even if the star himself disagrees, as long as he comes up with enough benefits to impress the star team, they will convince the star.

Why do celebrities participate in variety shows? It's not for the game, it's not for the sake of playing around, it's for the sake of popularity. Participate in a popular variety show, and they will gain fame in a short time. This kind of improvement will be directly displayed on the Internet, such as popularity rankings, discussions, etc., and in the era of big data, fame can also be digitized.

After their fame increases, they can use this to negotiate with other entertainment companies and endorsers, get some good roles, or win some big endorsements, etc. For most celebrities, variety shows are just a lever that allows them to leverage more benefits.

Generally speaking, celebrities participating in a popular variety show will have a certain bonus to their fame, and if they perform outstandingly, they will even turn over. There are too many obvious reasons for variety shows to turn over, and for out-of-fashion stars, variety shows, like "I Am a Singer", are already their only chance to turn over.

In order to make the audience remember, they are either playing treasures, or funny, or even blacking themselves, in order to impress the audience. After having an impression, they will have a degree of topicality, so that they can get opportunities.

For popular stars, participating in variety shows is for the illusion of being crushed by fame for a period of time, and they need to use those illusions to get big endorsements, important roles, and so on.

Don't underestimate those endorsements and roles, each of them represents tens of millions or even hundreds of millions of interests. Neither the star himself nor the entertainment company will remain indifferent.

The same is true for "I Am a Singer", there is an exchange of interests for fill-in singers, and there is also an exchange of interests for eliminated singers. Suffice it to say that before the competition, the singers knew who the eliminators were.

However, "I Am a Singer" is still a fair singing competition, because the singers will not know in advance who the champion is.

After the eliminator is determined, the program team will contact the star team, and there will be some price. For example, atmosphere rendering, or resource exchange, etc., they are not small roles, and the program team does not dare to send them casually.

"Of course!" Shang Wenjie didn't hide it: "The program team promised me to render before I was eliminated, and try to make the audience feel regretful!" ”

Liang Dong is not surprised, this can be regarded as a routine between the program team and the stars, before leaving, the program team will carry out a certain degree of foreshadowing, so that the audience feels that they were eliminated not because of strength, but because of other objective reasons.

For example, if you are not feeling well during the competition, if you have a problem choosing a song, or if you encounter something, etc., these scenes can be filmed in advance.

Shang Wenjie is exactly like this, this week, all the content about her is related to electronic music. The mainstream music of China is pop music and ancient music; followed by rock and roll, folk music; At the second level, it is folk songs, etc., and the market for electronic music in China is very small, so it can be regarded as non-mainstream music.

On the stage of "I Am a Singer", Shang Wenjie, who carried the electronic music alone, was portrayed by the program team as a new generation of young singers who are persistent, brave and never back down.

After deciding on the theme, the audience will have some regrets about Shang Wenjie's departure. The second is to deepen her status as the queen of electronic music and make her the spokesperson of electronic music.

This is compensation, in fact, it is also a reward, a reward for her to be able to support the program group in the first batch.

The program team creates characters for the contestants is only one aspect, and there are more interests behind it. For example, the New Year's Eve party, other popular variety shows, it is difficult for ordinary stars to get opportunities. And after this friendship, the team behind Shang Wenjie can recommend stars, as long as they are not too alternative, the program team will generally not refuse.

Using the recommended quota, Shang Wenjie can cooperate with other stars, or deepen her network, or a certain endorsement, some opportunities, etc., which is also an alternative exchange of resources.

"With the program team behind the promotion, you can sit on the title of the queen of electronic music!" Liang Dong said.

The Queen of Electronic Music may seem like a title, but its meaning is not so simple. Like the godfathers of rock and roll, the musical urchins, they are titles, but they are not just titles.

As long as this identity is confirmed, no matter how electronic music develops, there will be a place for Shang Wenjie. To put it simply, as long as she can confirm this identity, Shang Wenjie will be able to eat for a lifetime with the words 'Queen of Electronic Music'.

"After more than two months of busyness, if the program team does not pull out a dime, it will inevitably lose people's hearts!" Shang Wenjie smiled lightly and said casually.

The greater the ambition of the program team, the richer the compensation will be for them. This kind of propaganda will never go out of style!

After a pause, she looked at Liang Dong and said, "Not only that, the program team has another promise, and that promise has a little to do with Teacher Liang!" ”

"Something to do with me?" Liang Dong froze slightly, and reacted instantly: "Happy Camp"? ”

The only thing he has to do with the program team is "Happy Camp", and he can't think of anything else for the time being.

Shang Wenjie bowed his head and said with a smile: "Yes, the program team promised me that they would contact the director team of "Happy Camp" and let me accompany Mr. Liang to participate in the recording of the program!" ”

The popularity of celebrities is high and low, and the audience's expectations for celebrities are naturally different. Among all the singers, Liang Dong's popularity is not the highest, but the audience's expectations for him are the greatest.

Many viewers are curious about what Liang Dong has experienced in the past ten years and why he has been able to create so many classic songs. It is conceivable that the ratings of "Happy Camp" with him participating are definitely not low. Following Liang Dong's side, Shang Wenjie can also gain some popularity.

There is no so-called saying in the entertainment industry that it is better to be the head of a chicken than a phoenix, a chicken is a chicken, a phoenix is a phoenix, and the two are not the same. In terms of value, the chicken head is worth hundreds of thousands at most, but what about the phoenix tail? The minimum is also from 10 million.

"I'm a little new to program recording, it's easier to have you with me!" Liang Dong does not reject Shang Wenjie, she is a smart and sensible female star.

After speaking, he asked Wu Xin: "Xinxin, when will I start recording this episode?" ”

Wu Xin thought about it for a while: "The director team is coordinating, it should be around the twentieth!" ”

Shang Wenjie waved her hand: "It's okay, I'm not in a hurry, as long as Teacher Liang is willing to take me!" ”

In addition to talking about it, what is more important is that she came over today to test whether Liang Dong will object. With Liang Dong's influence, if he strongly refuses, even if the program team has promised, it will be meaningless.

Now it seems that the ending is not too bad, isn't it?