Chapter 936 - Hollywood Movie Publicity Scam
Hollywood movies like "Doomsday Strikes Back" have introduced Chinese stars to play some inconsequential roles, which has become a great weapon for Hollywood movies to curry favor with Chinese audiences.
Hollywood movie stars, although they are taller and bigger than the stars of China, but in China, their role may not be as good as that of the stars of China.
"Doomsday Strikes Back" has two Chinese stars starring.
The propaganda in China is naturally dominated by Chinese stars.
In fact, in North America and in other countries, Chinese actors have no presence at all, especially in Hollywood films.
Meng Da is not the Meng Da of Zhuge Liang's seven captures and seven verticals, but the deputy director of the public relations department of Dianjin Film and Television.
The competition for films has always been multifaceted, especially in terms of publicity, and it has always been not only about promoting their own films.
Hollywood is playing very slippery in the means of suppressing competitors, and Huaguo is actually not far behind in this regard.
Ye Qiu's movies can be invincible, not only because of the quality of the movie itself, but also because of the publicity and marketing.
Meng Da is mainly responsible for reverse marketing to competitors.
This time, "Doomsday Strikes" and "Wolf Warrior 2" have long been hyped as the most direct competitors.
It's just that some of the tricks in the past are not so easy to use in the movie "Doomsday Strikes Back".
For example, the remarks of a certain Hollywood star such as anti-Chinese and so on were amplified and attacked, but in fact, there were competitors behind the scenes.
Meng Da's main focus is not on "Wolf Warrior 2", but on "Doomsday Strikes Back".
Unable to find flaws in foreign stars, Meng Da turned his attention to Zhang Yi, a Chinese star who participated in "Doomsday Counterattack".
Propaganda warfare does not mean only promoting one's own films, but at the same time using everything that can be targeted to strike at opponents.
For example, "Doomsday Strikes Back" is actually not less aimed at "Wolf Warrior 2", for example, the overrated things that criticize "Wolf Warrior 1" are actually behind the shadow of the other party.
It's just that Meng Da is a little embarrassed that Zhang Yi has a very good reputation in China, and the operation of suppressing opponents like this also needs to abide by a certain bottom line, and some fake news cannot be arranged at will to discredit the other party, otherwise, it will only backfire.
Zhang Yi's reputation in China has always been quite good, so it is obviously a little difficult to use Zhang Yi to target "Doomsday Strikeback".
Meng Da browsed the news related to "Doomsday Strikes Back" and opened Zhang Yi's official WeChat message.
Suddenly, a poster caught Meng Da's eye.
Meng Da stopped and looked at the poster carefully, but for a moment Meng Da seemed to grasp something, but it was not so clear.
Meng Da also visited the official overseas propaganda website of "Doomsday Strikes Back".
Suddenly, Mengda's eyes lit up.
Many movies will be adapted to local conditions, such as promotional posters, the main promotional posters of "Doomsday Strikes Back" in the United States, most of the protagonists are starring stars, and alien invasions and so on.
In Huaguo, in the poster sent by Zhang Yi, there was naturally more of himself.
What made Meng Da's eyes shine was the promotional poster of Zhang Yi's Huaguo version of "Doomsday Strikes Back" on WeChat.
Meng Da opened the main page of the domestic film and television promotion platform of "Doomsday Strikeback" again, and carefully watched the main creative materials of "Doomsday Strikeback".
Then I opened the main creative materials of "Doomsday Strikeback" abroad, and quickly grasped the key point.
Meng Da smiled, while printing out the overseas promotional poster of "Doomsday Strikes Back" and the domestic promotional poster sent by Zhang Yifa, as well as the pages of the main creative materials of the two films in Chinese and English, and then he picked up the phone and dialed Liu Bin, the person in charge of the actual operation of online public relations.
"Liu Bin, come on. ”
Soon, a man in his mid-thirties appeared in Mengda's office.
"Minister Meng, you are looking for me. ”
"Look at this. Meng Da handed the printed poster and materials to Liu Bin.
Liu Bin took the poster and materials suspiciously and looked at them.
"What do you see?" Meng Da asked with a smile.
"In the overseas promotional poster of "Doomsday Strikes Back", as well as in the list of main creators, Zhang Yi is not in the list of starring actors at all, Minister Meng, do you mean, use this to make a fuss?"
Meng Da smiled with satisfaction and nodded, "Yes, what do you think?"
Liu Bin thought for a while and said with a smile: "The minister's eyes are like torches, if it works properly, "Doomsday Counterattack" wants to use Zhang Yi to curry favor with the Chinese audience, I am afraid it will backfire." ”
"Yes, but we can't use this case alone, it's too obvious, the impact can be wider, I believe that other Hollywood movies also have such a problem, you know what to do, right?" Meng Da said with a smile.
"Understood!" Liu Bin was also dazzled.
This kind of news, if it is directly aimed at "Doomsday Strikes Back" and Zhang Yi, at this time, it will inevitably be a little too obvious.
But if the scope is expanded, then it will not be for "Doomsday Strikes Back" but for all Hollywood films.
One is deliberately targeted, and the other is the exposure of universal phenomena, and the two are completely different.
The former is easy to arouse the rebellious psychology of the public, but the latter will make everyone hate the same enemy.
......
Soon, posts such as "The Propaganda Scam of Hollywood Movies", "Discrimination Has Never Been Eliminated", "The Scam of Chinese Stars Joining Hollywood Movies" and other posts quickly became popular on the Internet.
The post lists the differences between the overseas version of the poster used in the promotion of Hollywood blockbusters over the years, the films with Chinese stars, and the domestic version of the promotional poster.
The comparison of the film's main creative information at home and overseas is listed.
Among them, "Doomsday Strikes Back" is the easiest to find evidence, because "Doomsday Strikes Back" is just in time.
Zhang Yi ran around to promote Hua Guowei's "Doomsday Counterattack", and posted the promotional poster of "Doomsday Counterattack" on WeChat.
There is a clear difference between the two posters in the post, in the promotional posters of Huaguo, Zhang Yi's name clearly appears in the starring list.
There is also a detailed introduction to the role of the leading actor, but on the official website of "Doomsday Strikes Back" in North America, Zhang Yi's name does not appear in the list of leading actors, nor does it have any detailed introduction.
And Zhang Yi's role in "Doomsday Strikes Back" actually appeared for less than 5 minutes.
The post said that the role of the star actor in Hollywood movies has always been irrelevant, but when he arrived in Huaguo, he became the leading actor, and this behavior is not a scam.
The owner of the post also complained about the Chinese stars who participated in Hollywood movies in the post, and also complained that inviting Chinese stars to star in Hollywood movies is actually a complete gimmick, and the salary can be regarded as the publicity and promotion expenses paid to Chinese stars.
In the post, not only "Doomsday Strikes Back" but also more than 10 similar Hollywood movies, and coincidentally, most of them follow this model.