Many unfavorable factors have come together, which is a fatal threat to any movie, but "Immortality" is a bit peculiar, not many people want to watch this science fiction film, after seeing Lin Han's Weibo, they are very curious, what kind of film is this?

Don't underestimate the hunting psychology, the audience is very curious about what this 100,000 yuan sci-fi film is like and where it can rot!

So in terms of the number of people who want to watch Maoyan movies, it has soared from more than 6,000 to more than 80,000, and this is just one of the mobile apps. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Even if this number is not as good as the boss of the Spring Festival stalls, "Journey to the West" and "Myth 2", it is not much worse than "Bear Infested" and "Havoc in India".

With such a low-budget movie, there are so many viewers who want to watch it, and the popularity of the market has risen all of a sudden.

This year's Lunar New Year is January 28th, and now it is less than half a month away from the New Year, which is the most important time for all films to strive for film scheduling, no matter how good the movie is, it can't get a good box office without scheduling, and no matter how many theaters don't have good movies to attract audiences, they can't make money!

The already crowded Spring Festival stalls squeezed in another sci-fi film, and it was a filmmaker like Lin Han who had no foundation, so it was normal for these companies to join forces to expel him.

But no one thought that this spilled dirty water would actually become the help of "Immortality" and help it appear in the eyes of more audiences, which is simply regrettable!

……

Box office success or failure is closely related to the film schedule, and in this case, it becomes especially important to find a strong distribution company.

The fundamental factor that affects the movie theater schedule is the attendance rate, and movies that are popular and popular are naturally shot more. But in addition to the super blockbusters with excellent reputation, the rest of the films have to use eighteen kinds of martial arts if they want to win the favor of theaters with the close hand-to-hand combat of films in the same schedule!

In addition to the purposeful audience in the theater, the rehearsal of the film greatly affects the audience's viewing choice.

This is the unspoken rule of the entire industry, Lin Han can't break it, and he can't break it, after all, the film market is worth tens of billions, and it indirectly affects all aspects, it's not something that a small director can control!

Once Wang Xiaoshuai's new film "The Intruder" did not follow the unspoken rules, less than 1% of the films were scheduled nationwide on the first day of release, Wang Xiaoshuai even angrily denounced this as a pre-publicized murder, and the movie was announced to death in advance by the theater before it saw the audience!

In this context, the importance of cinema is self-evident.

In the bustling hall, more than 100 theater bigwigs came from all over the country, plus the producer Galaxy Film and the distributor Chang'e Pictures, a total of more than 200 people. They gathered here for one thing, and that was the promotion of "Immortality"!

Originally, the film promotion meeting was held once a quarter, and it was carried out by the distribution company, and the film promotion meeting for the Spring Festival file had been completed a few months ago.

It's just that "Immortality" was filmed after the film promotion meeting and decided to be released, so there was only one promotion meeting held separately!

"It looks like there were quite a lot of people today, so I thought they wouldn't be there. Miao Hong said with some surprise, coming to Yanjing for a film, this is definitely the role of the distribution company.

Judging from the presence of these theater managers at the scene, Chang'e Pictures' distribution ability is definitely not weak, otherwise it would not have allowed the box office of "The Martian" to break through the 1 billion yuan mark!

Lin Han tidied up his tie, and he had to go on stage to recommend the movie later, and he had to sell the movie to these theater managers first, and then the movie theater would sell it to the general audience.

"I hope the response will be better later, if only I could give one more point of filming!"

Chen Jiaxuan patted him on the back and said: "Being able to come here means that they are still more optimistic about the movie, you can rest assured." ”

Before the feature film began to be played, there was a 10-minute promotional material played, and the producer's recommendation was what the theater managers paid the most attention to, and what they cared about most was the influence of the movie before its release, and now "Immortality" has obviously achieved this, from an obscure science fiction movie with fly-level investment to a topic of discussion among netizens!

10 minutes passed quickly, Lin Han stood on the stage with a microphone, and he said: "I'm sorry to invite everyone to Yanjing at this point in time, but a good meal is not afraid of being late, and being late doesn't mean it's necessarily bad." ”

"The main selling point of the movie "Immortal" is the storyline, it is a film without any flashy special effects, returning to pure science fiction. People who are willing to think and use their brains will love this movie, and since we can't compare to Hollywood in terms of visual effects, why don't we work on the plot that we are best at?"

This is Lin Han's voice, there are very few science fiction films in China, and all kinds of films that claim to use how much special effects are not like this, which is indeed a shortcoming.

But everyone knows that science fiction movies are not only about visual effects to bring special effects to the audience, but also about using the plot to attract attention, which is where Chinese films are not inferior to Hollywood films!

"It's a film full of pure sci-fi spirit, there is no sci-fi place, everything is in the chat and dialogue. Of course, we can call the whole movie a scientific experiment, when the protagonist puts forward a theoretical hypothesis, the rest of the scientists will come up with all kinds of ways to prove that this is false, bold hypothesis, careful verification! I believe that after watching the movie, everyone will have all kinds of doubts, this is the goal we want to achieve, let everyone exchange ideas, broaden their horizons, and deepen their thinking!"

No matter what the theater managers in the audience thought, at this time polite applause still rang out, these are businessmen, not pure movie lovers or science fiction lovers, only the movie itself wants to impress them.

Taking advantage of the beginning of the movie, Lin Han also walked down in a low-key manner, he patted his chest, took a big breath, and was really nervous just now, his palms were sweating.

"What do those people say now?"

Miao Hong shook his head, "These are all old fritters, and there won't be any indication before you watch the film." ”

Li Li, as the boss of the distributor, naturally came to the scene, and she jokingly said: "With your and Xu Jiayan's names, there will never be too few films in this row!"

Now Xu Jiayan is a hot actor, with Cannes Best Actor and Golden Horse Best Actor in hand, and there is a high-grossing movie "The Martian", which is popular for a while. During the Spring Festival, he can take advantage of Yu Wei of "The Martian" to pull a wave of audiences in, but whether this popularity can be converted into the box office has to be tested in practice.

Now the rules of the game in the circle are that small films let big films, and big movies let imported films, but there are only domestic movies in the Spring Festival movies, so the publicity plan is very important.

Chang'e Pictures has made objective estimates of the target audience, marketing plan, and attendance rate, and has different publicity strategies for different regions!

Lin Han didn't say anything more, he didn't have the intention of watching the movie at this time, but focused on the theater managers who were watching the movie, wanting to see something from their facial expressions.

……

Tong Meng is a cinema manager of the Yanjing New Film Association, which is not a strong cinema chain, and it is not even ranked in the top ten in the national film market, occupying less than 3% of the market.

Participating in the film promotion meeting of "Immortality" is nothing more than to see what kind of movie this will be, and at the same time, it can be regarded as a support for Chang'e Pictures!

In fact, he is still more supportive of Hollywood sci-fi blockbusters, because it can bring benefits to theaters, but there is not much sense of honor or responsibility for domestic sci-fi films.

"Sci-fi without special effects?"

After listening to Lin Han's introduction, he couldn't help but shake his head, although he didn't want to admit it, but he had to say that the current audience is just like this, what they watch is the special effects, does the plot matter?

A movie with a cost of 100,000 yuan actually has to squeeze into the Spring Festival file, which is really beyond my strength.

Tong Meng turned his head and discussed in a low voice with his colleagues who came from Sichuan Shu Pacific Films, "Yu Hao, do you think this movie has a head?"

Yu Hao looked at his mobile phone, he pursed his lips and said: "I can't say whether it's good or bad now, anyway, the schedule is already full, and we must fully meet the rehearsal of those blockbusters." I guess I'll line up for a show or two to test the water, in case someone really likes to watch this type of movie!"

"I think about it, I don't know what Lin Han thinks, this kind of low-budget movie has to go to the Spring Festival stalls to join in the fun. Maybe it's better to put it in the spring file where there is not much competitive pressure, and there shouldn't be many blockbusters after the Lantern Festival, which is suitable for this kind of movie that wants to be upset. ”

The two exchanged words in a low voice, while watching the movie on the big screen, Xu Jiayan's acting skills naturally needless to say, but those professors looked extraordinarily natural!

"The movie format is a bit small, but the specific ideas are still good, and they are very attractive. Those professors are all acting in their true colors, no wonder they can shoot so fast, all the pressure is concentrated on Xu Jiayan alone. ”

"yes, the story is still well told, and I kind of believe what this man says. If there is such a person hiding around us, how can we tell him?"

Gradually, Tong Meng frowned, the movie was played for more than an hour, but the scene was still in this room, there were no new characters joining, but the topics of discussion were getting deeper and deeper.

As a theater manager, he felt a little uncertain for the first time, "No wonder the investment in this movie is so low, the actors don't want money, and there is only this one scene, people who like this type naturally like to watch it, and those who don't like it probably want to quit after watching it for an hour without change." ”

Yu Hao found that everyone around him looked like this, the shortcomings and advantages of "Immortality" are very clear, but the possibility of a box office explosion is not high, and the Spring Festival stalls are all easy entertainment, who would want to use their brains to overturn their three views?

"This easter egg is quite interesting, the original open-ended ending directly gave the answer, just by virtue of this easter egg, the whole movie should have a good reputation. ”

"Movies are good movies, but I don't know if they sell well or not!"

"Yes, there are a lot of good movies these days, but we don't run a charity. ”

"You've decided?"

"Almost, go back and study it again, anyway, this movie is not easy to lose!"

After the movie ended, the theater managers did not express their position on the spot, they stood up on their own, some familiar people greeted each other, and some said goodbye to the people from the distribution department of Chang'e Pictures, and no one directly gave Lin Han the answer he wanted.

……

Li Li directly stopped Tong Meng, and she said with a smile: "Manager Tong, what do you think of this movie?"

Tong Meng knows the identity of Li Li's second ancestor, and her family is related to her own cinema chain, so Chang'e Pictures usually occupies the leading position in the cinema schedule of the New Film Federation for a long time.

At this time, he naturally had one thing to say, one and two to say, "Mr. Li, everyone thinks that "Immortality" is a good movie, but it is not very suitable for movie theaters, let alone for the Spring Festival. ”

"You're direct, but I think this movie should be pretty good, at least it's not a bad movie as it says on the Internet, right?" Of course, Li Li, as the distributor, also wants to make money, and the cost of 100,000 yuan will soon be recovered, and it will be pure profit when the time comes, she said: "People on the Internet think this is a bad movie, and when word of mouth comes, won't there be more audiences? Lin Han is the hottest writer in the country and even the world, you have to believe in the number of his fans." ”

Tong Meng was a little embarrassed, he said: "Our cinema can now schedule 70 movies a day, but most of them have been allocated to movies of the same period. What I can give to "Immortality" is only 2 screenings per day, if the attendance rate is high, we will adjust it in time, and if the release is not good, it will be offline directly the next day. ”

"Seventy shows a day, only give us two? This is too exaggerated, how about giving seven or five?" Li Li bargained, how many box offices can two shows a day?

However, Tong Meng is unwilling to retreat, the Spring Festival stalls are the time to grab money, and it is impossible to put aside the movies with high profit possibilities to screen this film with an unknown future, "Mr. Li, my two screenings are already a great concession, do you know the rest of the theaters? Many don't even want to arrange one!"

Li Li had a headache, and she asked: "How about one of these two games in prime time, and you still have to give me this face?"

There are two types of film scheduling: prime screenings are generally weekday evenings, weekends or holidays afternoons and evenings, and invalid screenings are morning periods, which are generally rarely seen by people.

Many movies that have been abandoned by theaters are released at invalid times, and this time it is the turn of "Immortality"!