The book "Wolf Totem" has not yet been published, and Tao Yingshuang used his connections to stuff it into the Ministry of Culture's external promotion book. After this list came out, it didn't cause much reaction, not to mention ordinary people, even in the literary world, no one took it seriously.

It's not because Zhu Ziqing's reputation is so big that he convinces everyone, but this list is embarrassing...... It should be said that Chinese culture is very embarrassing - especially when it comes to foreign countries.

The culture of this world is still stronger than the West, and their values are common all over the world. Chinese culture is barely holding its own country, let alone going out. People don't believe it at all.

But we also have to sell our values to the outside world, make our voices heard, and increase our influence around the world.

So the Ministry of Culture came up with it. It's a pity that the effect is very small, and people don't buy it at all. So this list has become a very chicken rib...... No, something that is not even as good as chicken ribs. So much so that many literati don't even pay much attention to this list.

Zhu Ziqing's three works were selected, which looked very tall, but in fact, everyone didn't bother to pay attention to it at all.

Since this list is not a chicken rib, why did Tao Yingshuang add "Wolf Totem" to it? Didn't he know? Or was he stupid?

Neither, he did it for hype. People in the circle know that it is very chicken, but ordinary people don't know it. It should be said that 99 percent of the people in the country do not know.

is on this list, and when it is promoted, it can be said openly: this book is listed as a recommended book by the state. Look, how tall it is.

In fact, he did the same, and the advertising slogan of the first wave of advertising was this. The impact is huge. It's so lofty to have something to do with the country.

What is this book about? Many people have this idea. In addition, Zhu Ziqing's influence in the cultural circle is rising, and he has formed his own reputation. Many people who have a hobby of reading immediately list it as a must-buy book.

The second wave of propaganda should have been recommended by famous artists, as the so-called three piles of a fence. Three gangs of a hero. Zhu Ziqing's reputation also has a limit, and the more support from his peers, the more strength he has.

The famous writers have been found, the book reviews have been written, and they are waiting to see the newspaper. As a result, the identity of Zhu Ziqing, the owner of Tianwang Company, was dug up. Now it's okay, you don't have to do anything, this book is already known to the world. What's more, he also dropped his festive attitude to advertise his book at press conferences. It's hard for everyone to know if they don't know.

The second wave of propaganda prepared by Tao Yingshuang was useless at all, and then it simply stopped doing propaganda, which was really unnecessary. After Zhu Ziqing's advertisement, the reputation of this book has reached its peak, and no matter how much the publicity effect is, it cannot be better than this. It can be said that continuing to promote is a thankless effort and a waste of money.

On July 20, "Wolf Totem" was released nationwide, selling more than 200,000 copies on the same day, shocking the entire literary world. But everyone was shocked by this statistic, and at the same time felt that it was deserved.

Zhu Ziqing's worst-selling novel, "Soldier Assault", sold more than 100,000 copies in a single day. At that time, he was not so famous. Now that he is so famous, it is only natural that he can create this data.

On the second day, the novel's sales reached a new high, reaching 240,000 copies in a single day, nearly 40,000 more than on the first day.

At the same time, the novel has unsurprisingly received critical acclaim.

"It's hard to imagine how a man who has never been to the prairie can write so deeply about the vastness and grandeur of the prairie. ”

"This book has brought me two shocks: 1. It has given me a supplement to the image of the wolf, which used to be thought to be only greedy and ferocious, but now it is more shocked by the tenacity of its life. 2. Human beings sing the triumphant song of "conquest". It is the wailing of the rest of the animals represented by the wolf. ”

"Shocking. I learned a lot of popular science knowledge, and I also got a glimpse of some beliefs and norms within a nation. The wisdom and hardships of a species - this species can be said to be wolves. It can also be called a person. ”

The people who read this book are not only ordinary book lovers, but many literati are also very interested in this book. It should be said that most people in the literary world are interested in his books - only they can best understand an author's intentions. Similarly, Zhu Ziqing is also a fan of many authors.

The authors and reviewers who had read his books were not to be outdone, and expressed their opinions one after another.

"This book is a feast of rich literary details. The book is flipped to the pages full of unforgettable literary details. Its "texture" is unique, real, dense, vivid and accurate, which is amazing. -- Famous author Liu Fengwen.

"The thousand-year-old primitive grassland landscape, the snowstorm and the white disaster and the black disaster, the changes of the grassland in the four seasons, the living habits of the Mongolian herdsmen, and the cruelty and warmth of the wolves. The innocence and wisdom of the little wolf, the life forms and interrelationships of steppe horses, sheepdogs, sheep, busy cows, marmots, hares, prairie rats, swans, and eagles...... Countless wonderful stories have been formed, which are independent and closely related, outlining a real picture of grassland life, and realistically and artistically reproducing the cruelty and beauty of the primitive nomadic grassland. -- Meng Xinghua, a well-known book critic.

The almost 100% positive reviews have kept the book selling high. In one week, 1.33 million toilets were sold, which was called a phenomenal work by the media. Ten days later, it sold more than two million copies.

Silian Publishing House was boiling, and Tao Ying was ready to give everyone a bonus with a wave of his big hand. But there is a saying that prosperity must decline. It's in this great situation. A report by the Ethnic Culture Research Office of the Chinese Academy of Social Sciences brought Zhu Ziqing and "Wolf Totem" to the forefront.

"From a historiographical point of view, some of the expositions in "Wolf Totem" do not conform to the basic common sense of Chinese culture. The totem worship of the wolf only existed in the primitive ancestral belief stage, and it is only one of many totem worships, and the author of the novel said that the Inner Mongolian people regard the wolf as a totem, which is a fabrication of basic common sense.

"Totem" is a concept imported from the West, and the core of totem worship is to believe that a certain animal, plant or inanimate is related to one's own clan, and to worship it as the symbol, symbol and protector of the clan.

But "Wolf Totem" obviously lacks such evidence, and the Mongols do not have such a deep affection for wolves, let alone regard wolves as totems. There is no definite totem throughout the history of the Mongolian people, and the early belief in shamanism and the popularization of Tibetan Buddhism after the 15th century did not have the ritual of worshipping wolves. ”

As soon as this report came out, it immediately caused a sensation. People from the Academy of Social Sciences questioned the book as a fake? Is this possible? )