An Xin on the side didn't say anything, but looked at Ye Qiu with interest, although she also knew that her boyfriend's great net worth and fame relied on creativity, but except for Wen Baiqian's time, she really didn't see Ye Qiu give people ideas with her own eyes. Pen "Fun" Pavilion www.biquge.info

Ye Qiu was a little embarrassed, but Cao Guanghe's words had reached this level, and if he still refused, he would be a little embarrassed.

At that moment, Ye Qiu nodded and said, "I don't know much about the automotive industry, so I'm afraid that I won't be able to satisfy Uncle Cao with my idea." ”

"You didn't say it, how do you know I'm not satisfied?" Cao Guanghe said with a smile.

"Well, I don't know what type of advertising Uncle Cao wants to do, is there any specific goal?" Ye Qiu asked.

"Well, let's go, let's go to the lounge and say, this is not the place to talk. There was a noisy voice in his ears, Cao Guanghe frowned slightly, and then smiled at Ye Qiu.

"Good. Ye Qiu and An Xin followed Cao Guanghe to the lounge.

Cao Guanghe was actually also on a whim, and he was happy to see the hunt, so he temporarily proposed to let Ye Qiu show a hand.

"Last year, we launched a Century Star sedan, the main target group of the model is the middle-income group, the price is relatively close to the people, and the price of the naked car is about 100,000. ”

"It's just that after the launch of this Century Star, the response is very average, in fact, the feedback of many car buyers, this car is still very good in all aspects, so I think it is likely that there is a problem in the promotion and marketing strategy. How is it?, do you have any ideas?" Cao Guanghe asked with a smile.

"So does Uncle Cao want a TV commercial creative, or a physical marketing strategy?" Ye Qiu asked after a moment of silence.

"Oh, you have an idea so soon?" Cao Guanghe asked in surprise.

"If it's a TV commercial idea, I also need to have an in-depth understanding of the situation of the star of the century, and it's hard to do it for a while, because I don't really know much about the automotive industry. Ye Qiu explained.

"What about physical marketing strategies?" Cao asked again.

"In terms of entity marketing strategy, there is a little idea, but whether this idea can be realized depends on Uncle Cao, and it is difficult to achieve the entity marketing strategy in one step nationwide, and it can only come from one place to another. Ye Qiu said.

"You're saying that the physical marketing strategy should start with a place or a city, and then gradually roll it out, right?" Cao Guanghe asked.

Ye Qiu nodded and said, "Yes, you can choose a city to be a pilot first, and once it is successful, you can replicate the promotion model." ”

"Similarly, before I say this idea, I need to know, Uncle Cao, what is your company's budget for the advertising and marketing of Century Star?" Ye Qiu asked again.

"You don't have to worry about budget, the creativity of the creative master is always worth the money, so just talk about your creativity. Cao Guanghe said with a smile.

"Actually, it's simple and simple, at present, the biggest shortcoming of Thunder and Century Star is not the car itself, but the popularity, right?" Ye Qiu asked.

Cao Guanghe pondered for a while and nodded: "Indeed, the Thunder Century Star, because it is a new model, is much weaker in popularity than those old cars at the same price." ”

"Here's what I think......" Ye Qiu said the idea he had thought of temporarily.

The more Cao Guanghe listened, the brighter his eyes became, and at the end, he sighed: "I originally wanted to give you and Xiaoxin a car, as a meeting gift, but I didn't expect that I took advantage of you." ”

"Whimsy, whimsy. ”

"Uncle Cao, in fact, this kind of marketing strategy has been used by people abroad, even in China, but in China, many times, everyone has ignored it. Ye Qiu shook his head and said.

This idea for a car, in fact, Ye Qiu really doesn't think that Cao Guanghe takes advantage, this idea seems simple, but in fact, it also needs Cao Guanghe to talk to the relevant departments himself, but this is not a problem for Cao Guanghe.

An Xin on the side looked at Ye Qiu with admiration, An Xin found for the first time that when Ye Qiu was talking about what he was good at, his confident appearance and eloquent talk were really indescribably charming.

"Creativity, creativity, it's extraordinary. Cao Guanghe sighed.

"Moreover, Uncle Cao, you can also pull some related product companies to work together, and it will be more convenient to implement. Ye Qiu remembered the experience of his previous life and added.

……

Because Ye Qiu didn't have a driver's license for the time being, he could only let Thunder's people send it to Ye Qiu's residence.

On the way back, An Xin quipped: "Tsk, you creative master is really extraordinary, an idea can be exchanged for a car, I think it is better for you to come up with another idea and change a house." ”

Ye Qiu looked at An Xin with a smile and said, "You, this time it's Uncle Cao who gives face, and you really have such a big effect on me as a creative master?"

"Why is it gone? I think Uncle Cao still earns it, don't look at who you are? You are a famous creative master, Ye Qiu, the golden saint. "An Xin said, you look very powerful.

"Yes, I'm still Miss An's boyfriend, that's the most important thing, right?" Ye Qiu also quipped.

"That's ......"

……

In fact, many times creativity can be very valuable, but it can be worthless, Ye Qiu has more than ten years of experience than people in this world, his knowledge, maybe many things in the previous life, have been rotten on the street, but in this world it is a rare creativity.

But sometimes, creativity can also be worthless, like the idea he gave to Cao Guanghe this time, if it wasn't just the right time, I'm afraid Ye Qiu wouldn't be able to think of this idea at all.

So sometimes, this kind of thing, it's really hard to say who took advantage of whom, can that idea be worth 1.8 million? Ye Qiu didn't know, because creativity sometimes needs someone to execute, if the implementation is not good, then it will not only be worthless but also become a burden.

And if it works well, then it's worth quadrupling, let alone 1.8 million!

Ye Qiu also watched people cook, if it weren't for Cao Guanghe being An Xin's elder, and his attitude towards himself was also unusually eager, I was afraid that even if the other party begged him, he might not pay attention to it.

After all, now for Ye Qiu, one or two million really made him uninterested.

As for getting a creative idea to change houses, Ye Qiu could of course hear that An Xin was joking, but it was indeed time to buy a few properties. (To be continued.) )