Yiyun Bookstore is one of the most famous bookstores in Longxi University Town, which is the favorite place for literary and artistic youth, and it is also the most suitable place to read books. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Maybe it doesn't have the most variety of books here, but the environment and atmosphere are definitely the best, full of petty bourgeois atmosphere!

Books and non-books account for half of the book, and the bookstore covers a wide area, with two or three hundred square meters on each floor, which is very eye-catching in a university town and a prosperous commercial area where every inch of land is valuable.

The reading area is staggered with the dining area, and the book area is matched with the relevant theme, so if you are tired of walking or standing and reading, you can go to the chair and sofa area next to you to rest.

Some people simply use this place as a library, holding a stack of books and reading slowly, without anyone urging them, and they don't feel embarrassed!

It's like Starbucks, where the waiter only appears when you need it, without the attitude of "do you buy it or not, if you don't buy it, go away, don't move".

Maybe it's not profitable to sell books, but it's the drinks that go with it, coffee, ice cream and juice are much more expensive than outside, and the sandwich counter is selling well!

There are not as many people reading in front of the bookshelf as expected, the most popular is the lazy sofa and the window seat, the lazy sofa of various colors looks unique, the person holding the book lies in the sofa to read, lazy, as if no one is around.

In recent years, more and more traditional Chinese bookstores have closed down, and although the sales of works by writers such as Lin Han have increased, a large part of that comes from the sales of online bookstores!

Do ordinary people still need the lights of a corner bookstore in their lives?

In fact, it's not just traditional bookstores in China that are closing, but bookstores in the United States and the rest of the world aren't doing much better.

The decades-old Borders bookstore chain, the second-largest traditional book retailer in the United States, has begun closing hundreds of its stores and is filing for bankruptcy.

The famous Waterstone bookstore in the United Kingdom also announced that its sales profit fell by nearly 70% over the same period.

However, there are more and more new forms of bookstores, and there is a great way to start a prairie fire!

These bookstores don't just sell books, they sell culture!

Brick-and-mortar bookstores with distinctive themes, such as Fangsuo, Yanjiyou, Sisyphus, and Eslite Bookstore, have become the favorites of young people, full of literary and artistic feelings and aesthetic spaces, and combine bookstores with other elements to become innovative profit points.

The unique business model of Yiyun Bookstore is somewhat similar to the chain bookstores listed above, not only displaying books, but also a beverage area, a coffee area, and a stationery and handicraft sales area.

Not only the students in the surrounding university towns, but also the nearby office workers will come here to visit, Longxi is also a relatively developed commercial area, and Yiyun Bookstore has made itself a cultural business card of this business district!

……

Lu Yangqiu, as a low-key rich second generation, is not as arrogant as the rich second generation on the Internet, in film and television works or novels.

On the contrary, he invested his money in Yiyun Bookstore, and after graduating from university, he single-handedly planned and built the bookstore!

Others thought that he was not doing his job, and thought that he would be able to change his mind after losing his money.

However, Yiyun Bookstore almost did not lose much money, and hundreds of books alone could be sold every day, and the majority of the profit was placed in the drink and food area!

Stationery is also very profitable, a pen, a notebook are worth a lot.

At present, the popularity of Yiyun Book House is very good, and the proportion of conversion into money is also very high, and making a profit is not a problem at all!

Even Lu Yangqiu is still thinking about whether to open a branch like Sisyphean Bookstore and embark on the road of a chain after his bookstore is really on the right track.

This is indeed a way to get rich, what Lu Yangqiu wants to do is to convert people who basically don't read into readers, so that readers can consume at a deeper level in their own stores!

As a young man, Lu Yangqiu's mind is also very flexible, and he has reached cooperation agreements with the student unions of several universities in the university town and various associations.

For example, at present, "The Matrix" is being screened, and a small area is used in the store to promote the book "The Matrix" and "Philosophy in the Matrix" and other related books, and the sales momentum is very good!

He even started a dealer business, and when the "Interstellar" novel was popular, his bookstore didn't have much stock, and there were always customers asking about the book, especially students from several nearby schools.

Now that Lin Han's new work is about to be published in "Fantasy Times", the sales of this issue of the magazine will definitely rush to the sky, so Lu Yangqiu simply regards this cooperation as a test of the waters!

A school has tens of thousands of students, and almost every school has various associations, such as the science fiction association that is currently in contact, and has sold 329 copies.

And that's just the number for one of the schools, and if you count the other five colleges and universities around you, you might be able to pre-order more than 1,000 copies!

What is the concept of a thousand magazines?

Almost as a result, Yiyun Bookstore monopolized more than half of the magazine sales in the entire university town, and the remaining half was scattered in the rest of the bookstores, newsstands, and convenience stores.

Lu Yangqiu was very happy when he saw the numbers in front of him, this is just a preliminary plan, and there is no large amount of expansion, if it is promoted, it will be a huge profit growth point!

"The only problem is that it is not easy to find a writer like Lin Han, and if the appeal is not strong enough, it is estimated that there will not be so many people agreeing. ”

In fact, he cooperated with the student associations of these universities, one to make money, and the other to enhance his competitiveness.

Traditionally, there are three channels for book purchases.

If you buy directly from the publisher, the price is definitely cheaper, but it is very troublesome. There are thousands of domestic publishing houses and publishing companies, and if each publishing house is in direct contact, the workload is very large, and it is not convenient to receive the goods.

If you buy from a large book dealer, how much discount you can get depends on your own strength, because when many new books are released in the first round, the publisher will contract these first-time books to some powerful booksellers and give them a considerable discount!

Sometimes small bookstores can't get the goods, because those large distributors have contracted the supply of goods and give priority to the bookstores they work with.

The larger the stock, the greater the discount on the book!

Therefore, Yiyun Bookstore uses this way to expand its own purchases, after all, it cannot be compared with the behemoth of Xinhua Bookstore, which purchases directly by itself, and then distributes it uniformly, and the discount has reached the limit.

The purchase price is low, the sales price remains unchanged, and the profit margin will naturally increase a lot!

"Xiao Lu, I'm barely your elder, are you sure you want to enter 1200 copies of this "Fantasy Age"?

Mo Jiaqiang built a large book distribution network from scratch, and it is impossible for any publisher's new book to be listed to bypass him.

Lu Yangqiu can be regarded as having met Mo Jiaqiang a few times, but it is all based on the family background behind him, but this old fox claims to be an elder, but he has not relaxed at all in the discount of book purchases!

He replied, "That's right, we ordered 1,200 copies." Maybe I don't think it's enough, there will be another batch of goods at that time, Uncle Mo, you must prepare enough supplies, don't run out of goods by then. ”

"How can this be, who doesn't know that Lin Han is going to publish a new work in the fantasy era? The bookstores and newsstands below me have almost every one of them that has increased their stock volume several times compared to usual. But at most, there are not as many as you, so I will tell you Uncle Mo about it, what the hell is going on?"

Trade secrets are not something that can be revealed casually, and Lu Yangqiu didn't want to tear his face with Mo Jiaqiang, so he replied: "Probably because we sell better here." In addition, Uncle Mo, I also plan to buy a batch of works, do you see if the price can be a little cheaper?"

"This must be negotiable, why don't you find a time to come over for a face-to-face interview?" Mo Jiaqiang was a little unsure of the bottom of Yiyun Bookstore, as a supplier, he naturally knew how many books Yiyun Bookstore had to sell every month, because there were very few books returned.

As the publishing house has more and more new books every year, the turnover rate of the bookstore is getting higher and higher, and many works will be returned to the publishing house if they cannot be sold in a year or less, and unsalable books will occupy a large proportion of the publishing house's assets!

For books that can't be sold for a long time, bookstores first hope to carry out price reductions, as long as they are not lower than the purchase price, after all, the cost of returning goods is not small, and it is okay to make a little money.

Therefore, both the publisher and the bookstore actually hope to reduce the number of returns!

As for the books that can't be sold on promotion, they can only be returned, which is the big bullying of the store, and the big bullying of the store.

For a bookstore with scale and strength like Xinhua Bookstore, no matter whether the books that can't be sold are new or old, even if there are various defects in them, the publishing house has to recognize them, because it depends on the bookstore to collect the money!

If the publishing house is very strong, they will add the books that the bookstore can't sell to the scrapped works, and the scrapped books can't be returned to the publishing house, and the bookstore will have to eat this loss!

Even if the publisher has a very good profit, it is difficult to avoid the situation of returns.

Just like the Renmin Publishing House that signed a contract with Lin Han, their assets are even hundreds of millions, but many of them are occupied by these returned works, and the books that can't be sold are just waste paper!

Lin Han's works were reprinted repeatedly, but the rest of the people's works were not so wonderful.

Therefore, the number of first printing of unknown books is getting smaller and smaller, and the first printing of 100,000 or 200,000 copies is like a great honor!

For publishers, they would rather have a smaller number of first prints and reprint them over and over again, rather than go straight to the first printing of 500,000 or a million copies!

That is too risky, and if you are not careful, you may lose hundreds of thousands of copies in the warehouse, and there is no other use for it except raising rats.

Even if it is Lin Han's work, the People's Congress Publishing House is mainly cautious when it is first printed, so it often happens that it is sold out!

It's not hunger marketing, it's a publisher's consideration of risk.

At present, the data received by "Fantasy Times" magazine is very gratifying, so they simply made an extremely bold attempt, and the printing volume was directly increased to 3 million copies, and there are various reprinting plans in the future!

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In the new month, the weak ask for a monthly pass~~