Of course, Alice doesn't understand the field of clothing brand design, let alone how to develop a business in the fashion field, she can almost be said to be a person who is insulated from the fashion circle. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

She clearly remembers that in her previous life, she watched a domestic urban workplace drama, which was called Ode to Destiny or anything. There is a scene where the female president and the male president have dinner, and after the two girls pass by, the girl number one talks endlessly to the daughter number two.

"That woman is amazing, Armani 2014 spring new clothes are full! The man is a little miscellaneous, the shirt is quirky, the suit is Versace's, the watch is Vacheron Constantin's, and the belt is ......"

“…… How do you see that?"

The question of the second girl is also Alice's question, of course she knows the brand name, and some clothes can also see the style, but it is really impossible to be accurate to the level of the first girl. After all, her personal interests are there, and she never takes the initiative to care about this field, such as what is the popular style of a certain brand in a certain year and season...... It's really a big head.

In fact, fundamentally speaking, except for those who are interested in the fashion circle or practitioners in the industry, there is absolutely no direct relationship between whether they understand famous brands and personal value, personal accomplishment, etc.

If a rich man must drive a luxury car? If he is rich but does not understand the brand, he must be a nouveau riche? If he understands the brand, he must be Bai Fumei who can even see the "Armani 2014 Spring New Style" at a glance?

For certain mentalities, Alice really can only hehe.

Almost a boy can understand a car, and almost a girl can understand fashion, but how many can afford it? Otherwise, there would be no stupid shortage of renting a BMW to charge a large amount of money, or taking out a loan to consume and eat counterfeit Kobe beef.

I'm just not interested in that field, what's the matter?

Not interested can only show that you are not worthy~ It can only mean that you are still a nouveau riche and do not understand brand consumption~

As for the sarcasm, sarcasm, abuse, and ridicule of the people at the bottom of the society...... As the so-called desire to add to the sin is unexcused, in fact, it is essentially that you are too finished.

But in the end, Alice really doesn't know anything about the fashion industry, which is an indisputable fact.

"So, you don't know anything about the fashion industry, but you want to set up a clothing business?"

Therefore, for Alice's idea in an instant, Sissi can no longer be described as big: "Do you know the brand building process of a clothing brand? Do you understand the cultural construction method of this kind of enterprise? Don't tell me that you can hire employees to be responsible for these, if the boss himself doesn't understand anything, it will only be hollowed out!"

"I can't learn it, and as I said, its goal is to accumulate funds for the SOS group, and I didn't want to surpass Chanel. ”

Sissi's eyes became even more strange, and her meaning was obvious: Isn't it just a middle school club activity?

Alice smiled like a flower, and her meaning was obvious: it would be a fool not to make money.

Well, every action of genius is not something that ordinary people can figure out.

Then, at the historic meeting of the SOS group, Alice and Sissi ask Ashley a series of questions in a room with only a few tubular chairs and a desk.

"My drawing skills are absolutely fine, I don't have the tools in my hands right now, I can always draw you a beautiful sketch if you need it!"

"In terms of costume design, I do have some work. However, Sissi has a saying that is very correct, if you just make some clothes to sell, then almost everyone can do it, but it is complicated to establish a brand of sufficient scale. Alice, do you have any development plans?"

At the end of the day, the aggressiveness of an American girl is different, and after living in Los Angeles for more than a decade, Alice knows this without a doubt. Even if it's just a few teenage girls, if you really give them a chance, you can definitely think like a serious entrepreneur!

"First of all, I do need to explain our strategic goals. ”

Just before the whole topic began, Alice had revealed to Ashley in advance that she had a small amount of savings because of stock trading, and the start-up capital was not a problem.

"It's useless to think about long-term goals now, and many people with low eyes and low skills will only end up failing. Our current goal is not to attack those first-line brands, surpass LV in 20 years, surpass Chanel in 30 years or something, no. Our current goal is to occupy the Chinese market. “

"Huh?"

"What?"

The long list of words was followed by an important sentence, and it was definitely the object of such an unexpected, and both listeners froze without question.

"The size of the market and the potential for development, friends!"

Alice exaggerated with open arms: "78 began to open to the outside world, and it has only been about six years now, it is a super huge market with a population of more than one billion, and the degree of development is definitely still in the embryonic state, we don't take it as a goal, do we really want to compete with other international brands in the mature European and American markets?"

Just kidding, for this country with the world's second largest GDP around 2010 and a huge market of more than one billion people, anyone who knows history will not let it go!

"My dear...... You've made it a hundredfold more difficult. ”

Sweating profusely, Sissi said: "The threshold of import and export trade is not low, and since you want to sell abroad, how to solve the problem of brand promotion and sales volume?

"Sissi, your words are suddenly a layman~"

Alice waved her finger and smiled: "Building a garment processing factory is a matter of garment processing enterprises, and it is a labor-intensive industry." My dear, we don't make clothing, we're just fashion movers. ”

"Ahh

Ashley's eyes lit up instantly: "We don't produce clothes, we're just fashion porters...... This sentence, this sentence can be used as our advertising slogan!"

"Uh...... Uh, yes. ”

So, quite simply, before the company name is even decided, the advertising slogan is already freshly baked. The reverse development process of this situation is probably something that Alice can touch.

"We don't make clothing, we're just fashion movers...... We don't make garments, we're just fashion porters...... That's it!"

When dusk was about to fall, Ashley rubbed her hands, just like Alice, and was extremely excited: "I'll design the artistic text of the slogan when I get home, Alice, you continue to think about your business development plan, and I'll leave this aspect to me!"

"Well, then please, and don't forget to design a Chinese font." Well...... You don't seem to know Chinese, so let me design it~"

In this way, the Chinese advertising slogan was immediately set: we don't produce clothes, we are just fashion porters.

As for what to do with Nongfu Spring in the future...... Alice said, let's talk about it.

At the end of the school day, Ashley parted ways at the door, and Alice took Sissi's arm and walked back to Winton Street. Autumn is the beginning of autumn, the autumn breeze is cool, the leaves on the sidewalks are dancing slowly in gusty winds, bicycles and cars pass through the streets, and the sun is setting, and the golden red glow is sprinkled everywhere.

"Even if you're targeting the Chinese market, Alice, you're born in Los Angeles after all, do you know what kind of clothes people in your hometown need?"

"Ahem, well, don't worry, my dear, Chinatown is a great window to the outside world. ”

The mouth is completely nonsense, Alice knows that many situations can not be explained by herself to make others believe, after all, in this world, only herself who really knows the development of history, especially the changes in the continent in the next few years.

So, she changed the subject and said, "By the way, hasn't your father been thinking about creating a film company, and what's going on now?"

"It's not an easy job. ”

Sissi pouted and said: "Although actors and directors can be found everywhere in Hollywood, my father is a venture capitalist who has invested in many film and television companies, and he can't look down on it at all if he doesn't have enough level." ”

Immediately afterwards, she sighed again: "But how can it be so easy to recruit with a level? And according to the funds he has raised so far, he can't afford to make a movie with a luxurious lineup, unless it is a small-budget and high-box office work, but that is unattainable." ”

Looking at Sissi's depressed expression, Alice touched her chin thoughtfully.