Chapter 349 "Fairy Sword" is not exclusive
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"Director Wang, I have something I want to report to you. After returning to the hotel, Liang Pei dialed Wang Yunshi's phone as soon as possible.
Wang Yunshi was very unhappy.
It's past ten o'clock in the evening, and a subordinate calls to report to work, disturbing the leader's private life, which leader can like it?
"What's the matter?"
"I think that cute person's "Fairy Sword" ......"
"Didn't I tell you, four-star simulcast, let's buy the first round of broadcast rights. ”
"Director, you misunderstood. It's not that I don't want to buy it, but I think we can buy the exclusive premiere rights. ”
You are crazy!
This was Wang Yunshi's first reaction.
However, the directors of the station are all in the city, and they are very deep, otherwise they will not be able to rise to the top in the fierce struggle.
He asked calmly, "Reason." ”
"I just watched the full first episode of Sword and Fairy tonight......"
In order to enhance his persuasiveness, Liang Pei quickly described what happened at KTV at night concisely and concisely, and the key points were specially emphasized, and Wang Yunshi on the other end of the phone couldn't help frowning.
Invite the heads of other satellite TV's film buying departments to sing K?
And then play the first episode in the KTV private room?
This routine...... Fresh!
But also, if you don't do this, people may not want to see it.
Hehe, this is in line with his style of acting, and he will never go the ordinary way.
Last year, in order to sell "Pink Girl" at a high price, Mai Xiaoyu proposed a three-episode series, which had a huge impact on the TV industry.
Let's start with the TV station.
Because of the opportunistic and unreasonable success of "Pink Girl", the concept of three episodes has been respected and recognized by the vast majority of TV stations, and the revision and integration have been completed at the beginning of this year.
Now, except for CCTV, almost all prime-time TV dramas on satellite TV are broadcast in three episodes.
Mai Xiaoyu's "Gao Feng Liang Festival" is not greedy for merit, so Wang Yunshi is considered to be the pioneer promoter of this TV station reform.
Due to the time difference between Dolphin Satellite TV and other satellite TV, with three episodes in a row to drive the all-day ratings, the overall viewership share of Dolphin Satellite TV this year has increased by 30% year-on-year.
Wang Yunshi also sat firmly on the throne of the director of Dolphin Satellite TV, and has a high prestige in the propaganda and radio and television systems of Hui'an Province.
This is all due to Mai Xiaoyu, so even if he is not optimistic about "Fairy Sword", he did not hesitate to decide to buy the first round of broadcast rights, just to befriend Mai Xiaoyu and establish a long-term friendship.
Let's talk about TV drama production companies.
The popularity of the three-episode series is obvious for TV drama production companies.
With the power of 30 episodes of TV dramas, it used to be broadcast in 15 days, but now it takes 10 days, and the extra five days can broadcast another 15 episodes of TV dramas. Not only digested more domestic TV dramas, but also allowed more TV dramas to be broadcast in prime time!
Mai Xiaoyu's proposal can be said to be popular with the public, and the benefits are very wide!
"Director?"
"In this way, you contact him, according to the price of "Pink Girl", a single episode is 500,000, and our station will broadcast it exclusively for the first time. ”
Wang Yunshi didn't see the first episode of "Fairy Sword", and he couldn't understand what is so good about this drama from Liang Pei's description, which can be admired by the director of his film buying department, but he understands people's hearts.
Liang Pei focused on the reactions of other peers after the first episode was broadcast, which attracted his attention.
The old driver is powerful, but he is the old driver of the old driver!
What calculations those peers made, he figured it out with a little brain.
Perhaps, there is another big catch?
……
Mai Xiaoyu and Yu Ping also returned to the hotel.
"Mr. Mai, you shouldn't invite them tonight, it's a waste of so much money!"
After leaving the night in Jiangnan, Yu Ping kept muttering quietly. When I got back to the hotel, I couldn't hold back anymore and started complaining.
Wine, dried fruits, private rooms, princesses, and the audio equipment borrowed from the night in Jiangnan to broadcast the first episode of "Fairy Sword", Mai Xiaoyu spent a total of 20,000 yuan.
In Yu Ping's opinion, all this money has been fed to the dogs. Those old rascals don't even have a pertinent evaluation, and their vision is not as good as that of a princess who accompanies the wine!
"Who said they have poor vision?" Mai Xiaoyu smoked a cigarette with an unfathomable smile on his face.
Yu Ping was curious: "But they obviously say that our TV series is not good." ”
"Hehe, what you say in your mouth, must be in your heart? It's like when I say ask them to sing K, I actually want to get them together to watch a TV series. ”
This one...... Is there a connection?
Yu Ping didn't understand, and wanted to ask something, but Liang Pei's call came.
Dolphin TV, prime time, 500,000 per episode, exclusive premiere rights.
Mai Xiaoyu refused!
"Why?"
Yu Ping and Liang Pei were synchronized again, one in their hearts and the other on the phone at the same time.
"The reserve price in my heart is 800,000 ...... for a single episode"
"Fairy Sword" invested 20 million and has a total of 34 episodes.
According to Dolphin TV's offer, the cost cannot be recovered after the first round of broadcasts.
That's right, if you count the second and third rounds of broadcasting, posters, CDs and other derivative sales, the investment of 20 million will make a steady profit, but so what?
If it was before tonight, a single episode of 500,000 Mai Xiaoyu might be tempted, and now a single episode of 800,000 points is indispensable!
Liang Pei was defeated.
Exclusive premiere, the price of 800,000 is too expensive.
The four-star simulcast is 200,000 per family, and it is possible for all parties to accept it.
Hanging up the phone, Yu Ping said anxiously: "Mr. Mai, it's easy for Dolphin TV to buy it, and the price is not low, why don't you agree?"
"Didn't I say, I want to collect 800,000 in a single episode. ”
"But ......"
"Nothing. You go back to your room and sleep first, I'll have to wait for the call. ”
"What are you waiting for?"
"Calls from other TV stations. ”
"Will they call? Then I'll wait with you. ”
Twenty minutes later, phone calls came in one after another, all of them were old drivers who were present tonight, discussing the first and second rounds of broadcast rights of "Fairy Sword".
Mai Xiaoyu is answering the mobile phone here, and the landline in the room over there is calling in, very busy!
As early as the KTV bag, after watching the first episode of "Fairy Sword", many TV stations were tempted.
At that time, I didn't open my mouth in order to avoid the fierce competition that made the cute people sit on the ground and raise prices, and I didn't want to expose my true thoughts to competitors.
Ratings and viewership share are all money, which determines the price of advertising fees. The competition between various satellite TV stations is extremely fierce, and high-quality dramas are a piece of fat pork, and everyone wants to win it!
Mai Xiaoyu's tone is very tight, no matter how the other party tempts, he does not quote or promise anything. If there is an urgent TV offer, he only "hehe".
Tens of millions of business, how can you talk about it in detail on the phone?
Satellite TV, who was willing to buy it, also understood, and immediately asked him to have an interview tomorrow, and he warmly invited the other party to Yanjing Mengren Film and Television to discuss with Liu Xiaoli on the pretext that he was not responsible for negotiation.
And he will do his best to be a good landlord, eating, drinking and having fun to entertain them.
Yenching ...... That's the home of the cute!(To be continued.) )