Chapter 18 Business Opportunities
"I saw it on the net the other day. Instant Messaging has been unable to make a profit and has been abandoned by investors. The boss of Instant Communication is ready to sell it, but the price has dropped from two million to the current 500,000 and no one buys it. It is said that at the end of this month, he declared bankruptcy without finding a buyer. Li Wenxiu said casually.
"Alas, too. There is no return on investment, and no one wants to do it. It's a pity that such a convenient communication tool. Feng Hongjun liked this instant message very much, and said regretfully.
"You said that Instant Communication can't make money and is going to go out of business?" Zhu Ziqing said as he looked at the two of them with strange eyes.
Instant messaging software doesn't make money? If it's a new company that doesn't enter the stream, it's fine, but Feng Hongjun clearly said that this tool called instant messaging is the one with the largest number of users in China.
Now two people say it doesn't make money. Did they say it wrong, or did they hear it wrong?
"yes, this thing is just a communication tool. There is no way to make a profit except for selling advertising space, and it is estimated that the advertising fee is not even enough for a person's salary. Feng Hongjun said with embarrassment:
"There used to be a lot of software like this, but then it went out of business. Only the instant messenger family is still holding on. I didn't expect it to hold on anymore. Let's hope someone buys it. ”
Seeing what he said seriously, Zhu Ziqing finally believed their words. But even greater doubts followed, how could instant messaging not make money? Thinking of QQ in his previous life, he really couldn't figure out this problem.
But he didn't show that doubt. If you have the Internet, just go back and search for it yourself. It's not good for two good friends to come and see him, and it's not good to always discuss these issues.
And he had a vague idea, but whether it was feasible or not would not be known until he understood it. Now there is no rush to conclusions.
After staying in the dormitory for a while, the three of them went to enjoy the campus scenery. The scenery of Wuhan University is not the most beautiful of all universities, but it is definitely not lost to any of them. Especially its cherry blossoms. It's a must.
After coming to school for so long, Zhu Ziqing has been busy with his own affairs and has never been serious about shopping. Therefore, he doesn't know much more about Wuda than Feng Hongjun. Where the three of them want to go, they have to ask others for directions.
As the landlord, Zhu Ziqing naturally inevitably complained fiercely by the two. This left him helpless and speechless.
Wuda is indeed very large, and the three of them didn't turn around for a day. Seeing that it was not early, Feng Hongjun and the two didn't even eat dinner. Just left.
It's not that Zhu Ziqing is stingy and reluctant to pay for a meal, but everyone is a newcomer and is not familiar with the surrounding environment. It's not safe to go back too late.
Sending the two away, Zhu Ziqing didn't go anywhere else and went straight back to the dormitory. Instant messaging doesn't make money, and this thing has always been in his heart. I was a little distracted when I played today. Now that the two were gone, he couldn't wait to see what was going on.
Turn on your computer and search for instant messaging apps. And then there's a whole bunch of all sorts of relevant information. Clicking on a link called: Instant Messaging Soft Ranking, Zhu Ziqing suddenly couldn't hold it. I saw a large list of names below, to say the least, there were twenty.
This instant market is too chaotic. Looking at this large list of names, Zhu Ziqing thought in his heart. I searched for each of these names. It can be regarded as having a certain understanding of the instant messaging market.
How to say it, Zhu Ziqing found that people in this world have gone into a misunderstanding of instant messaging software. It's not that they don't value the market, or that they don't see the importance of this tool for the web. It's that no one sees the huge business opportunity in itself, and just uses it as an auxiliary tool.
In terms of the ranking just now, most of the more than 20 software are auxiliary tools developed by Internet giants for their own internal communication with users. Not to mention the single function, they are all targeted. If you are not their users, it will be inconvenient to use.
There are only three or five simple instant messaging companies, and they are all on the verge of bankruptcy. Feng Hongjun's 'instant messaging' is one of them.
The 'instant messaging' company was created by a few college students. They couldn't make a profit, and their team kept quitting. So far, only two people are still holding on.
Today, these two people finally can't hold on anymore and are ready to sell it. Pity. No one wants to take over this hot potato.
It's not that the company is doing badly, on the contrary, it has the highest market share, with 24 million users. Users are resources, and many people who invest in the instant market see this.
But what they didn't expect was that it would not be easy to make use of these resources. More than a dozen companies have tried various methods, although they have had certain results. But the input-output ratio is not high.
Everyone gradually lost confidence in this area. There are even those who assert that the instant messaging market does not have much potential.
Seeing this, the thoughts in Zhu Ziqing's heart finally matured. That kind of joy can't be suppressed, and I can't help but reveal it. He was so excited that he wanted to stand up and yell.
But fortunately, the books of the past few years have not been read in vain. Although his knowledge has not improved much, his self-cultivation has improved a lot. It was self-control that the excitement was suppressed. Picked up the mouse again.
He wants to download all these instant messaging software and experience it for himself, and then compare it with QQ, YY and other tools in his previous life.
This is not the end, Zhu Ziqing, who was excited, also wrote down some successful experiences of tools such as QQ and YY in his previous life. These are all successful experiences.
On this day, Zhu Ziqing was so busy until late that he even forgot to make a routine call to Lin Baoer. When I go to bed at night, I still think about it. The next day, when I got up, I lay on the table and continued to refine my plan. I didn't even go to the morning exercise that I had been doing for a long time.
It wasn't until midnight that he stopped writing, when he felt empty and hungry. Looking at the dense words on the notebook, Zhu Ziqing showed a happy smile.
called Lin Baoer and asked her to meet in the cafeteria. Then I picked up my notebook and walked out.
When Zhu Ziqing arrived at the cafeteria, Lin Baoer had already arrived. And even bought him food.
"What are you up to? Why haven't you eaten until now? Lin Baoer asked with concern.
She was not angry because Zhu Ziqing didn't call her for a long time, and was more concerned about whether her boyfriend had encountered something.
"Gollum!" A thunderous sound came from Zhu Ziqing's body. Originally, he didn't feel hungry yet, but when he saw the food, he felt uncomfortable with an empty stomach.
"You look at this first. Zhu Ziqing handed her the notebook, and unceremoniously picked up the meal and ate it.
"Eat slowly, it's not good to eat too fast. Lin Baoer picked up the notebook as she spoke.
"The instant messaging market is in general shape. Lin Baoer glanced at her boyfriend who was gobbling up the bowl suspiciously, and continued to look down.
She has also used instant messengers and loves them. But the two models she used successively went out of business, and she lost interest. But there is still a certain understanding of this thing. Why did your boyfriend write this?
And these things he wrote are all over the Internet, and there are a lot of them when you search them casually, and they are all more comprehensive than him. What's the use of him writing this while he's not going on a date?
"How to make a profit". Isn't instant messaging already considered to be not a high level of revenue-generating capacity...... Or did he find some other way to generate revenue?
Out of trust in Zhu Ziqing, Lin Baoer instantly thought of this possibility. Started to get serious. If that's what she thinks, it's a huge business opportunity. The further down she looked, the more frightened she became, and the more serious the expression on her face became.
The market analysis section in the front is written in a shallow and disorganized manner, but the measures in the back are written in a clear manner. Above all, she felt that these approaches were very feasible.
"What do you think. Zhu Ziqing finished eating and asked expectantly.
He came over with a notebook just to let Lin Baoer check it. Don't look at the previous life, he lived to be twenty-seven or eighteen years old and Lin Bao'er was only nineteen years old, compared to knowledge, he really may not be as good as her.
Seeing this thing is not necessarily related to age, but more depends on the surrounding environment. Zhu Ziqing was an ordinary person in his past and present life, and everything he saw and heard was his family's shortcomings.
Lin Baoer's family is full of high-ranking officials and giants, so she doesn't need to learn much, and her eyes will naturally come out since she was a child. Under the influence of this environment, her insight and way of thinking are not comparable to Zhu Ziqing.
Although she thinks about things not necessarily as comprehensive as Zhu Ziqing. But in terms of judging some things, Zhu Ziqing is far inferior to her.
Zhu Ziqing is not without a little advantage, although he may not be as good as her in terms of knowledge. But her heart is more mature than hers. I don't have the idea that it's too embarrassing to ask my girlfriend for advice.
"It was amazing. Lin Bao'er read it in one breath before putting down the notebook: "It's just that there are some places I don't understand." I need you to explain it to me. ”
"You say. ”
"Here. What you wrote is to attract customers with various mini-games and some practical features first, and increase the number of users. I understand that. But why wait for the number of users to increase, in the reverse charge. Everyone is used to using it for free, and they will have a rebellious mentality when they suddenly charge it. And this method has also been used by the company, and it has failed. ”
"I know, I read it online yesterday. But I charge differently than they do. Their fees are compulsive, and you can't play without paying, so everyone naturally doesn't like it. The charges I'm talking about are guided. If you spend money, you can enjoy better service, and it doesn't cost money and doesn't affect the use of ......"
The two asked and answered, and finally found the answer to many things that Lin Baoer didn't understand. Many places that Zhu Ziqing did not write about were also told to Lin Baoer through oral description. His overall idea gradually became known to her.
Looking at her boyfriend who was full of confidence and talking, Lin Baoer's eyes were full of brilliance. The more she learned, the more she was amazed. I didn't expect my boyfriend to have such a high business acumen in addition to his writing talent.
In her opinion, this plan is completely feasible. If the reality is as he says, then this unappreciated instant messaging will create astronomical wealth. When the time comes, there will be no one who can stop them from being together. And she, Lin Baoer, will also be the envy of all women.
"How are you going to cut into the market?" asked Lin Bao'er the last question. (To be continued.) )