Less than a week has passed since the Chinese New Year Gala, and the annual championship game of the National Football League, known as the "American Spring Festival Gala", is about to kick off!

Super Bowl 52 will be played at New Orleans' Metropolitan Stadium in New Orleans on Feb. 7 at 6:30 p.m. ET and will be played by the Denver Broncos against the Seattle Seahawks. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It happened to be 7:30 a.m. Yenching time, which is a good morning for Asian fans.

However, rugby's influence around the world is mainly concentrated in North America and Australia, and domestic audiences are not so much concerned about the Super Bowl as they are about the Super Bowl halftime performance.

Every year during the halftime of the Super Bowl game, big-name stars will be favored to sing live to cheer the fans!

The singer who can appear on the Super Bowl halftime show is the real king and queen, not the one touted by the media.

This is not only a symbol of status, but also contains considerable commercial value, which is not only a recognition of the singer, but also a shortcut to enhance the artist's popularity.

According to official statistics, more than 150 million viewers around the world watched the last show, and according to NBC TV in the United States, the number will be even bigger this year!

The Super Bowl will be broadcast live in 23 different languages in 171 countries and territories around the world, including China's CCTV-5.

Looking through the list of Super Bowl halftime shows, it is not difficult to find that Michael Jackson, Madonna, Beyoncé, Coldplay and other superstars are listed, but all of them have been waiting for years to win the opportunity to appear.

The selection criteria for these performers are those who can put on a perfect 12-minute performance on the world's most watched sports entertainment stage.

Performers have to prepare months in advance for the Super Bowl performance, and then rehearse or something, but they don't get paid a penny!

It's equivalent to singing and dancing for 12 minutes in vain, but Rao still makes the singer and the public relations company behind them squeeze their scalps.

Once the singer performs alone for 12 minutes on stage with the largest television audience in the United States, it means that the commercial value will skyrocket!

Album sales, single sales, iTunes and Spotify skyrocketed, billboard billboard rankings rose all the way, many classic songs were all scammed, various media reports, social media will also explode, and concert tickets are sold out quickly, which is a typical win-win situation.

For Chinese audiences, the outcome of the game is not important at all, the important thing is to enjoy an audio-visual feast!

However, Lin Han's purpose of turning on the TV was not to watch a football game, he didn't know anything about rugby, and now he only got up for the trailer of the movie.

This is the first time he's been involved in the Super Bowl trailer war, spending millions of dollars just to get a TV promo for "The Matrix 2: Reloaded" to air for tens of seconds!

Super Bowl TV promos are limited in time, only 30 seconds long, which is shorter than the 2 minutes of a normal trailer, so it has to be exciting enough to catch the eye.

Therefore, Lin Han not only edited the promotional film himself, but also hired Hollywood's top soundtrack master to score the trailer, striving to attract the audience's attention in the first time.

Not only did "The Matrix" choose to release the trailer at this time, but many Hollywood blockbusters did not miss this opportunity.

Before the game even started, there were already countless people looking forward to it, waiting for the most shocking scene to appear!

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In fact, there are many people who are curious, when will these movie trailers for the Super Bowl be played?

Is it on the big screen on the set, or on the TV screen?

The Super Bowl trailer will be broadcast in both cases, after all, the live TV will not be broadcast every minute on the bar, and there will be brand advertisements and movie trailers in between.

Brands like Pepsi or Cadillac are no worse than blockbuster movies, and they cost a lot of money to build!

From the hail of bullets to the unpredictable Caribbean, from the ancient pyramids of the pharaoh's tombs to the vast abyss of the universe, from the magnificent epic battlefields to the funny and cheap teddy bears, everything is exciting.

There are only 32 TV advertising seats every year, and the live broadcaster, NBC TV, is accurate to the second, and these 32 advertising seats are simply in short supply.

If it weren't for Twentieth Century Fox operating in it, "The Matrix 2" would not have been able to grab one of these positions even if it had money!

There are many blockbusters, this is just a microcosm and outpost of the summer box office war.

It is also a TV promo, which movie can win more Internet clicks, and which movie can get likes, retweets, and discussions on Twitter and Facebook, these are all issues that need to be concerned in the era of big data.

At this time, Chen Jiaxuan was still asleep in the bedroom, while Chai Chai ran to Lin Han to lie down, rested his head on Lin Han's lap, and watched TV with him.

Lin Han touched Chai Chai's head with his hand, one person and one dog were very quiet, only the passionate shouts and screams of the audience came from the TV!

His knowledge of rugby is probably limited to knowing what the ball looks like, not to mention that these two teams are not his liking, so he looks at it very calmly.

I don't know how long it has been, the first TV commercial arrived as scheduled, and a large number of tall female models with all kinds of charms appeared on the TV screen, which is Victoria's Secret advertising for her catwalk!

The annual Victoria's Secret underwear show is also eye-catching, and now one after another sexy models are swaying on the TV screen, Rao is Lin Han can't help but be attracted by the wonderful carcass of this white flower.

I don't know how long it has been, one movie trailer after another has been interspersed with it, and the competitors of "The Matrix 2" in the summer file have surfaced one by one!

"Ace Agent 2", "Pirates of the Caribbean 5", "Tomorrowland", "The New Mummy", "Grand Theft Auto" and many other movies are quite exciting.

And before the halftime show, when the football stadium began to set up the performance venue, the first trailer of "The Matrix 2" began to play on the scene and on the TV at the same time!

In just 30 seconds, the video is accompanied by energetic music, and the sharp fast-paced editing shows Neo transforming into an omnipotent savior after his resurrection, leading the people of Zion Base to start a counterattack against the extreme world.

The originally torn Smith not only made a comeback, but also seemed to have been upgraded, and under the rousing music, Neo and 100 Smith Smith fought in the rainy night, and it looked like his blood was boiling!

The highway chase is tense and exciting, the silver-haired twins look mysterious and weird, and the drag racing chase scene is even cooler than "Grand Theft Auto", which has just released a trailer!

These thirty seconds seem to have passed in the blink of an eye, Rao is Lin Han is very familiar with the trailer he edited, and he still can't help but fall for it!