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A burst of applause came to Huang Yifan at this time.

Huang Yifan went from writing poems to walking away from the lecturer of Yan University, which can be described as full of highlights and extremely exciting.

Many tourists have been looking at Huang Yifan and have forgotten to travel to various scenic spots.

At the same time, the person in charge of the West Lake Regional Scenic Area on the other side also announced that the poem written by Huang Yifan had won the finalist award, and Huang Yifan was rewarded with 1,000 yuan on the spot.

It's just that when Huang Yifan collected 1,000 yuan, Huang Yifan picked up the brush he had just put down.

"Hey, Mr. Huang, do you want to write another slogan?"

The person in charge of the regional scenic spot asked.

"It's not. ”

Huang Yifan shook his head: "I haven't finished writing this poem just now, I'll make up for him." ”

"Oh, I see. ”

The person in charge of the regional scenic spot is not particularly knowledgeable about poetry, he only knows that this poem is well written, and he also has a certain calligraphy skills, so he naturally exemplifies it as a finalist. At this time, seeing that Huang Yifan said that he had not finished writing, he hurriedly instructed the staff to study the ink for Huang Yifan. Other tourists saw that Huang Yifan had set up a scene again, and the thoughts that they originally wanted to disperse were taken back again, and they watched Huang Yifan write seriously.

[The water is shining and sunny, and the mountains are empty and rainy. 】

After studying the ink, Huang Yifan dipped his pen in a little ink and wrote again.

The name of this poem is "Drinking the Lake After the First Sunny Day", of course, it was not written by Huang Yifan, but by Su Shi, a talented man in his previous life.

There are two poems in this poem, and only the first one was written.

However, unlike the obscurity of the first song, the second song is famous all over the world.

Even, the second song in the previous life was just a play, and it became a symbol of West Lake for thousands of years, and it was also the most beautiful advertisement of West Lake.

Some onlookers watched Huang Yifan write, writing and reading at the same time.

After this sentence was written, a cheer came again.

Compared with the previous sentences, this sentence is obviously more expressive.

In particular, the two confrontational words and phrases "sunny side is good" and "rain is strange" in this sentence add a sense of beauty.

And at this time, when Huang Yifan finished writing this sentence, the sky had stopped raining.

The original dark hues of the mountains slowly became colorful again under the sunlight.

This rain, the natural exchange of a sunny day, is simply beautiful.

And the friend who had just reminded the tourists of the rain suddenly said, "It's sunny." ”

At this time, everyone no longer needs to be reminded by this benevolent brother.

Because, they have already screamed at the sentence written by Huang Yifan, "The water is bright and sunny, and the mountains are empty and the rain is strange".

[Sunny day, water shining, rainy day, empty mountains. 】

Oh my God, this poem, this word, this person who wrote the poem, in their eyes, he has become a celestial.

It's just that in the midst of their screams, Huang Yifan didn't stop.

Instead, he wrote another sentence: If you want to compare West Lake to Xizi, it is always appropriate to apply light makeup and heavy makeup.

As soon as this sentence came out, the entire West Lake, sunny and rainy, was indescribably beautiful.

In the incomparably beautiful scenery, a group of tourists read this sentence softly.

If you want to compare West Lake to Xizi, light makeup is always appropriate.

West Lake, Xizi.

Heavy makeup, light makeup.

Sunny, rainy.

They know.

This poem has become an immortal classic.

And when this poem appeared, the entire staff of the scenic spot, including the person in charge of the regional scenic spot, had completely lost its color.

Even if they don't appreciate poetry very much, when the last sentence "If you want to compare West Lake to Xizi, light makeup is always appropriate", they also know what this poem means to West Lake. It's just that after the crowd woke up from these songs, they found that Huang Yifan, who was still writing poems here, didn't know where he had gone.

The only thing left is the famous quatrain that has been passed down through the ages.

……

"Mr. Lan, I'm still reading the slogans sent by netizens. ”

In the office of the West Lake Scenic Area, "Lan Xinzhu" looked at the relatively good propaganda slogans from various channels in recent times.

"If you don't watch it, you can't do it, the advertising effect we did before was not very good, but it was not as good as this event. Moreover, it is the summer vacation, and the competition pressure is very high, and we have been surrounded by the Great Wall, Mount Tai, and Lushan before this...... These are pressed. Even, in recent years, Yangzhou's "Slender West Lake", which has invested a lot of money, is also quite hot, which is really ironic for our West Lake. ”

Lan Xinzhu continued to look at it as he spoke: "Besides, the slogans I read are all shortlisted works, and the workload is not large, and it will be better soon." ”

"This advertisement. ”

After a while, Lan Xinzhu flipped to the propaganda slogan written by a person named "Fang Xingjian".

"A view of heaven, a dream in the world, the most beautiful West Lake. ”

This is the advertising slogan.

The identity of the author of the slogan is also written on it.

Fang Xingjian, lecturer at Yan University, 28 years old.

"Xiao Chen, come and see, how about this slogan?"

Lan Xinzhu called out to his assistant.

"Mr. Lan, this advertising slogan is very well written, generous and elegant, and it is very suitable for our West Lake slogan. ”

Assistant Xiao Chen walked over, read this slogan, thought about it and said.

It's just that Lan Xinzhu shook his head: "I wasn't sure just now, but now when you think about it, I know it's not good." ”

"Ah, Mr. Lan, why, I think it's good. ”

"It's good. ”

Lan Xinzhu also nodded: "On the whole, there is nothing wrong with this slogan, the words are more concise and atmospheric, and it looks really suitable for the slogan of West Lake." It's just that this slogan looks fine, but it's the biggest problem. I still remember the advertisement we put on CCTV a few days ago, and the slogan was similar to this sentence, but as a result, it had no effect at all. ”

In fact, the biggest problem with this slogan is that it is not innovative and too dull.

At first, you may think it's pretty good, but when you think about it, it's just average.

It seems feasible as a slogan, but it can't be too much of an incentive for tourists to come to West Lake.

What is West Lake holding this event for?

What is the purpose of West Lake going to CCTV to spend tens of millions of dollars on advertising?

Isn't it just to let more people travel to West Lake?

If you don't want to travel to West Lake after reading this slogan, then such a slogan can be regarded as a failure.

"Mr. Lan, your requirements are too high. Our West Lake is originally a 5-star tourist area, even if there is no advertising, many people come to visit here. Of course, I'm not saying that we don't advertise in West Lake. What I want to say is that the fame of our West Lake is already big enough, everyone will still come, and if you don't want to come, you may not come. The market is relatively saturated, and it is difficult to grab tourists from some of the other attractions. ”

Assistant Xiao Chen said very reasonably, but Lan Xinzhu still shook his head: "Xiao Chen, you don't understand." ”

Today's travel market is incredibly competitive.

The idea of relying solely on the original fame to retain tourists is seriously outdated.

Although Lan Xinzhu knows that the entire market is relatively saturated, she also knows that the entire tourism market is simply huge. Even if it can stimulate one-tenth of the people, one percent of the people who come to West Lake can be considered a success.

Without saying anything more, Lan Xinzhu continued to flip through.

"Hey, someone actually wrote a poem. ”

When he turned to the propaganda slogan written by a person named "Huang Yifan", Lan Xinzhu's eyes lit up.

It's not uncommon to use poems as propaganda slogans, Lan Xinzhu has seen several of them before. It's just that the several poems I saw before that used poems as propaganda slogans were written in a mess. Lan Xinzhu is an authentic Chinese major, and ordinary poetry can enter her eyes. However, this poem seems to be very neat.

While watching, Lan Xinzhu read softly.

The morning sun welcomes the guests Yan Chonggang, and the evening rain leaves people into the drunken country.

This means that Jiajun will not, a cup should be the Narcissus King.

Reading this, Lan Xinzhu paused and commented casually: "Very good." ”

It's a pity that it is a poem written by modern people, and it is not famous, and the West Lake is not reflected in the poem. Although the poem is well written, if it is used as a slogan, it is not impossible, or there is some adventure.

However, this poem is not finished.

Lan Xinzhu thought about it, and continued to watch.

[The water is shining and sunny, and the mountains are empty and rainy. 】

The water is shining and the mountains are empty.

Sunny is good for rain.

Good poetry.

Rare good poems.

Even Lan Xinzhu, who graduated from the Chinese Department, has to sigh a classic at this time.

Until, when she read out: "If you want to compare West Lake with Xizi, light makeup and heavy makeup are always appropriate", Lan Xinzhu was stunned.

Then, all of a sudden, the case arose. Looking at this poem, Lan Xinzhu immediately said to the assistant: "Xiao Chen, inform all departments that our West Lake slogan has been decided, so we will choose this poem." ”

In addition, the advertising department was immediately notified to reshoot a new set of advertising videos around the poem. ”

"We will have a meeting in a moment to discuss the need to add an artificial attraction to the north of our West Lake. ”

===

ps: Recently, some brothers said that Xiaobai writes poems in these chapters, not that Xiaobai is more watery, but that this poem is the beginning of the plot of the future big story, and if you don't write it in detail, it won't be able to lead to the big plot in the future. In addition, this poem is not as simple as it seems. Xiaobai will interpret this poem to you in an all-round way, perhaps, when you read the new chapter written by Xiaobai, you will be able to know what is different about this poem. (To be continued.) )