Chapter 737: Building the Strongest IP
Recently, Ye Qiu has been busy with special effects and "Transformers", and has not paid much attention to "League of Legends". Pen Fun Pavilion wWw. biquge。 info
Although "League of Legends" has become a general trend, Ye Qiu shook his head again and again after reading those heroes and the background stories of the heroes.
Ye Qiu's expectations for "League of Legends" are even higher than those of "Transformers".
In fact, don't look at search engines, instant messaging software, online shopping e-commerce, etc., the market value is very high, but in fact, in terms of profitability, a single "League of Legends" can definitely be compared to any of the BAT.
Of course, this is also because the revenue of "League of Legends" is the global market, and whether it is e-commerce, instant messaging software, or search engines, it is still only limited to China.
In just two seasons, the number of heroes has exceeded 100, and a new hero will be launched almost every 10 days, such an increase rate is nothing, anyway, after the number of heroes is almost over, it can be reshaped every once in a while, but what makes Ye Qiu dissatisfied is the background stories about these heroes.
"The number of heroes in "League of Legends" is too fast, although the introduction of new heroes is a new point of profit, but "League of Legends" has passed for 2 seasons, but there is no hero background story of "League of Legends", which can be taken out, which the screenwriter department needs to review carefully. In the conference room, Ye Qiu looked at everyone and said.
The unprecedented popularity of "League of Legends" made the entire project team feel impetuous and arrogant, and when they heard Ye Qiu's words, the person in charge of the screenwriting department lowered his head in shame.
Yes, "League of Legends" is very awesome, but, as Ye Qiu said, in such a popular game, there is no hero's backstory that has any sense of existence.
The screenwriting department is to blame.
Or in other words, the success of "League of Legends" is the success of the entire strategy formulated by Ye Qiu, and others are just executing.
"The operation department, too, should review, "League of Legends" has more than 100 million players around the world, but the peripheral sales of "League of Legends" are not eye-catching, and they are still those traditional peripheral products, without any innovation. After Ye Qiu finished approving the screenwriting department, he began to pour cold water on the operation department.
“……”
Ye Qiu criticized almost every department by name and expressed his dissatisfaction.
"Our goal is to build the strongest IP in history, but League of Legends isn't doing enough right now. ”
"Then if there is a problem, it must be solved, first of all, the screenwriting department, all the hero background stories of "League of Legends" must be re-given, maybe I didn't make it clear before, so now I tell you my requirements. ”
"In my plan, "League of Legends" will extend a big universe, and every hero in it must have its background story, and then the IP development of "League of Legends" will gradually begin, first of all, select one or several heroes, and adapt them into film and television works according to their background stories. ”
"I don't require that all the heroes of League of Legends be related, but at least, all the heroes must be divided into camps and universes. ”
"Our plan was to make a series of films for each character independently, and then based on the common alternate world that the films formed. It seems to be built up of common elements, settings, performances, and characters through cross-border works. ”
Yes, Ye Qiu thought of the famous Marvel Universe in his previous life, the DC Universe.
There are so many heroes in "League of Legends", why can't those heroes be separated and then integrated together?
Marvel's superheroes, through comics, and then adapted into movies, and "League of Legends" can be said to be not bad today, and the game is somehow more acceptable than comics.
"You can start by launching League of Legends hero story comics, novels, and then selectively adapt them according to their popularity, and promote comics, novels, and movies through the influence of League of Legends games, and at the same time, you can also promote League of Legends through movies, and in turn. ”
"So the character setting of "League of Legends", the story background, the screenwriting department, give a plan as soon as possible, I know this is a big proposition, but every big proposition is to start small, next, I hope, I can start to focus on promoting the newly launched heroes, or recast heroes, to give the heroes a soul and life, because this year, "League of Legends" will be launched, the first hero adaptation movie. Ye Qiu said.
……
After this meeting, the "League of Legends" screenwriting department began to expand, and the entire Legend Technology and "League of Legends" project team began to get busy.
The news that "League of Legends" is about to launch a movie adapted from heroes has spread far and wide, which is naturally a deliberate news released within "League of Legends", on the one hand, it is also to build momentum for the adapted movie.
After more than a month of discussion, several League of Legends universe systems were initially formed.
One is the S.H.I.E.L.D. organization in North America, the other is the Dragon Group of Huaguo, and the final World Super Hero League.
This is the first series, and the second series is a series of historical legends.
The panda people of Huaguo, the Monkey King, Nezha, Erlang God and other mythological characters.
European and American Greek mythology, Norse mythological characters and so on.
The result is a new mythical universe.
At present, these two series have been determined, and Ye Qiu's original idea was to launch some famous domestic historical figures, but it is no problem for this kind of historical figures to be made into hero characters of the game, but if it involves a secondary adaptation, it is a little unsuitable, so in the end it can only be stopped.
And after all, it is necessary to take into account the problem of the receptivity of the Western world.
Like those mythological characters, they can be re-adapted to give the characters a new story, after all, these characters are characters that exist in legends, so there is no adaptation pressure, and it can be easier for European and American audiences to accept through the interaction of mythological characters.
As for the audience in China, under the rush of Hollywood, the ability to accept it is not a problem at all.
The second is those original superhero characters, they are all original characters anyway, and the final universe is the same world, so naturally I don't worry about the problem of receptivity.
Due to technical and production convenience considerations, in the end, the first superhero to be adapted into a movie, Ye Qiu chose Iron Man.
Because the special effects of "Transformers" have a lot in common with Iron Man.
And Ye Qiu also has a plan, that is, to incorporate Transformers into the Super Hero League system.
Even the appearance of Iron Man was changed by Ye Qiu, inspired by Transformers.
The first part of "Transformers" may be able to add Iron Man's easter eggs at the end.
In this way, we can promote each other and promote each other.