Tomorrow Culture and those investors who were pulled over by Jia Yuan, what did they invest in "Splendid Chapter" for? Naturally, they took a fancy to the popularity of this work before it was filmed, and they took a fancy to its potential and rate of return, if it was the previous self-discipline convention of the online novel industry or something, they wouldn't care too much. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Like the collective voice of the film and television company, they will not care too much, after all, their peers are enemies, but the TV stations have spoken out, and they are immediately anxious.

Why? Because a TV series, filmed, must be sold, and the biggest buyers are these domestic TV stations, and now the TV stations have said, don't want this TV series, at least not this TV series until the copyright dispute is resolved, how can investors not be in a hurry?

So, divestment, anyway, for them, the loss of divestment at this time will not be too big, if it is really time, the filming is finished, but it can't be sold, then it is called a pit.

Jia Yuan is naturally anxious, all this did not go according to his preset script, and now the investors want to withdraw their capital, which is nothing, but the key is that before this, he has spent a lot of money to warm up this project, if this project is finished, he Jia Yuan will also be finished, and the money invested by tomorrow's culture will also be wasted.

He could only try his best to appease the investors, saying that although a few TV stations had spoken, there were more than a few TV stations in Huaguo, and he still had hole cards that had not been played.

However, before he could appease the investors, he was hit by another arrow in the chest.

Ye Qiu, who has rarely accepted media interviews or exclusive interviews, appeared on Deep Blue TV's "Li Hao has something to say" column.

"Welcome to watch Li Hao have something to say, the recent plagiarism incident has attracted national attention, so today we will talk about this matter, for this reason, our program team specially invited, the golden saint, the king of advertising and marketing, and the creative master Mr. Ye Qiu......"

"First of all, let's understand the beginning and end of the incident. ”

A piece of edited plagiarism turmoil from "Meteor Wish" to "Love on Paper", and then to the follow-up revelation that "Splendid Chapter" plagiarized 100 novels, and then to "Splendid Chapter" was adapted into a TV series of the same name by Tomorrow Culture, and then to the self-discipline convention of the online literature industry, as well as the speeches of people from all walks of life, etc.

"There is an interesting thing, before this, the plagiarism incident of "Splendid Huazhang" was commented by many experts and professors as a classic marketing case in the film and television industry, and some people even compared the driving force behind this incident with Ye Shen, and many netizens left a message under Ye Shen's WeChat message asking what you think of this incident, so can you tell you about it today?"

"I don't know why so many people think it's a classic marketing case, yes, purely from the hype to attract attention, this plagiarism incident is indeed very successful, but what kind of foundation is this success built on?"

"Before the start of filming of TV dramas and movies, take out some news to hype it before it is released, which is a very common technique in the film and television industry, but hype and hype, there must be a bottom line, right? Hype scandals, the audience likes to hear about them, it is something you and I want, even if it is fake news, but it does not harm anyone's interests, and it is not illegal, so it is hype, which can be called a marketing method. ”

For example, in this incident, "Meteor Wish" was originally said by "Love on Paper" to be plagiarized and borrowed from the other party, but in fact? Comparing the similarity of the two novels, there may be references, but it is a bit too much to say that it is plagiarism. ”

"So this matter, we can't rule out hype, but at least it's still controllable, because this kind of thing itself is difficult to define, and people use it to hype, and everyone should just watch the excitement. Because in fact, the two parties are not involved in major copyright disputes. ”

"Then this kind of dispute can be resolved through negotiation, it is resolved, there is no problem, and then the shooting starts, which is fine. ”

"But like "Splendid Chapter", to be honest, I was shocked to see the evidence of the color palette, it's hard to imagine that a novel can copy most of the same kind of novels, and it also copied her fire, in fact, people who care about it go to the Internet to take a look and know that the plagiarism incident of "Splendid Chapter" was actually raised a long time ago, but the result was not over. ”

"So then again, marketing, how can it be considered a good marketing promotion strategy? First of all, I think, at the very least, it should be legal, right? Some people may say that the court has not yet decided, how can it be said that it is not legal?"

"It's true that before the verdict, it's hard to say that it's plagiarism or it's illegal, but it's a big problem in itself. ”

"I'm wondering, why don't people pay attention to the plagiarism incident itself, but pay attention to the hype method, whether it's classic or not, not to mention what is the business angle from a business point of view? First of all, no matter what business model, you have to be legal first, right? If it's not legal, then what is the business angle?"

"Is plagiarism legal? Apparently not. So shouldn't you confirm before this, whether this suspected plagiarism is really plagiarism, right? It has not yet been determined, and the suspicion of plagiarism has not been ruled out, so it is directly used for hype, directly used for publicity, and directly completed commercial operations, is it too lacking in consideration?"

"Of course, it's not that you can't hype up the publicity, but at least, you have to get the court judgment down, which proves that this work is legal, and it's not too late to hype it again, isn't it? So, no matter how good the illegal marketing is, I don't want to judge it, because it's meaningless. ”

"There are many people who have the ability and ideas, but to use these things in crooked ways is undoubtedly to live up to their talents. That's all I have to say, everyone encourages you. ”

Who is Ye Qiu? One sentence can attract millions of onlookers.

At the same time, he is also a recognized marketing master, Ye Qiu's words obviously represent authority, of course, it is different from the authority of those so-called brick beasts.

"Classic marketing cases, first of all, legal cases, illegal cases, what kind of classic cases?"

"Make sure it's not illegal first, and then talk about business operations!"

……

For a time, the direction of public opinion completely changed.

Not to mention whether "Splendid Chapter" constitutes plagiarism and infringement, at least Ye Qiu's words have made many people agree, that is, at least wait for the copyright to be clear, and then talk about business, otherwise, there will be endless troubles.

The infringement incident of "Splendid Huazhang" is so big, is plagiarism very glorious? It is even used to hype, the key is that the dispute is so big, it has been suspected of plagiarism, but before waiting for the court judgment, it has been directly put into operation first, so can it be considered that Tomorrow Culture has known about the plagiarism of "Splendid Huazhang" for a long time, but it has not ignored it?

If Ye Qiu's words came to the chest of Jia Yuan and Tomorrow Culture again, then the announcement of Big Scissors directly sentenced Tomorrow Culture to death!