Chapters 234 of the main text volume never back down

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The summer vacation file has always been a place for film studios, and dozens of films will be released in July and August every year. There are not only domestic blockbusters, but also Hollywood blockbusters, and the cannon fodder rate is quite high, and blockbusters may become cannon fodder if they are not careful.

Because Hollywood blockbusters are too destructive, the National Film Administration, from the perspective of supporting domestic films, also issued a verbal notice two years ago in order to complete the annual share of the box office proportion of national films.

"I hope that all theaters across the country will support domestic films, and the introduction of overseas blockbusters will not be encouraged from June 10 to July 10 every year." This period is known as the "Domestic Film Protection Month" by the media and the industry.

The so-called "Domestic Film Protection Month" is just an unwritten rule in the industry to protect domestic films, which has never been officially recognized, and it can be regarded as an unspoken rule for the industry to deal with overseas blockbusters.

Domestic films planned to be released in the summer vacation, whether it is a blockbuster or a small or medium-sized film, as long as time permits, we will try to find a way to arrange for the release of the film in the middle of the protection month. It will be officially released in early July at the latest, and it will take nearly ten days to build a reputation, win the audience, and achieve good results.

In the month of domestic film protection, the fierce battle of new domestic films has resulted in the fact that the stronger the stronger.

Nowadays, the top few domestic movies at the box office are all "protected" in the protection month, but we can't ignore the situation of cannon fodder everywhere in the protection month. Many small and medium-sized zuò movies "go to the theater for a few days", and some blockbusters will also miss, even if the theater does not release in advance, the film schedule will be greatly cut.

The filmmakers also know that the competition for Conservation Month is fierce, but before the release of the new film, the producers are full of confidence and think that their films can have the last laugh.

Besides, competing with domestic counterparts has a better chance of winning than competing with Hollywood blockbusters that have gone against the sky, right?

Especially this summer, Hollywood blockbusters can be called the most cruel!

On July 12, the Hollywood blockbuster "Star Wars Episode 2: Attack of the Clones" landed in Huaxia theaters.

This Hollywood blockbuster was released in North America on May 16 this year, grossing $80 million in its first week.

The reputation and fans accumulated over the years of the Star Wars series, how fierce is the box office competitiveness, do you need to say more?

On August 7, "Spider-Man", which is also a Hollywood blockbuster, took over "Star Wars Prequel 2" and landed in Huaxia theaters.

The momentum of this movie is even stronger than that of "Star Wars Prequel 2", and after its release in the United States on May 3 this year, the box office exceeded 100 million in the first week!

So far, "Spider-Man" has been the top box office leader in North America.

Competing with these two Hollywood blockbusters for the box office, or competing with domestic counterparts for the box office, is a very simple choice question for Chinese film studios.

But Cute Film and Television has no choice, and it can't catch up with the movie protection month, and "Crazy Stone" can only face these two Hollywood blockbusters.

"Mr. Mai, you are a friend of Mr. Chen, and this is not the first time we have cooperated. We hope that your company will be able to postpone the release, how about the end of August or the end of September? Li Jie, manager of the distribution department of Hailian, proposed his own construction.

Released at the end of August, the screening of "Spider-Man" is nearing the end, the competitive pressure has weakened, and it can also hang the tail of the summer vacation. If the quality of the movie is passed, word-of-mouth and box office can continue until September.

and released in late September, aiming at the box office market during the National Day holiday.

Mai Xiaoyu smacked his lips and didn't speak.

Li Jie continued: "Actually, this is also a strategy. The action movie "Instant Kill" produced by Qingtian Film and Television was originally planned to be released in early August. Because of "Spider-Man", it was decided to postpone it until the end of August. ”

Yu Xiaoxing asked: "Aren't there any blockbusters released at the end of August and late September?" ”

How not?

"Instant Kill" is!

Produced by Qingtian Film and Television, with an investment of 25 million.

Directed by Zhang Heng, a well-known domestic director, the male lead Jiang Zhenwei is a famous domestic action superstar, and the female lead Ling Weiling is a first-line actress under Qingtian Film and Television, as well as many big and small stars and old drama bones to join, with a strong cast.

After introducing the situation of "Instant Kill", Li Jie added: "However, I think your company is very good at making small-budget movies, and this "Crazy Stone" should work well. ”

Mai Xiaoyu finally spoke: "Just to decide whether to pay the publicity and distribution expenses in advance, you discussed for three or four days?" ”

Li Jie smiled: "Not exactly. It is said that we should not sue your company for this kind of thing, but you are a friend of Mr. Chen, so it doesn't matter. ”

"But I never thought of asking you to pay for the publicity."

Belch......

That's embarrassing.

Li Jie's smile froze: "Mr. Mai, I don't know what your company's publicity budget for this movie is?" ”

"Five million!"

Belch......

Li Jie choked again.

It is true that spending five million to promote the film can guarantee the scale and effect of the publicity.

However, the filming cost of "Crazy Stone" is only three million, and you use five million to promote it?

Well, the cost of publicity should be factored into the cost of investment. But according to the industry rules, shouldn't the promotion cost of a movie be only one-third of the investment cost at most?

You're more than half of them now!

Li Jie suspected that he had misheard, and asked tentatively, "Five million?" ”

"Yes, five million, and if necessary, you can add it to seven million."

I'm going to it!

Are you sure you're not kidding?

Li Jie was choked again and looked at Mai Xiaoyu in amazement.

Moe people are not bad for money now.

The box office payment of about 14 million for "I Believe" will definitely arrive before the end of the month.

As for the three songs of the Chopsticks Brothers, the online download fees for the past few months have been settled by the six major music source websites.

According to the download fee of 0.4 yuan per song, the total number of downloads of the three songs exceeds 20 million, of which the number of downloads of "Little Apple" exceeds 10 million, bringing a total of more than 5 million income to Mengren Film and Television.

Since the majority of the CRBT revenue was negotiated with the operator in early May, it will take some time to see profits.

Therefore, Meng Cai has the confidence to invest an additional 2 million in the crew of "Pink Girl".

Mai Xiaoyu is not bad for money.

In mid-to-late May, when he stayed in Yanjing to be busy with the post-production of "Stone", he not only negotiated a 10% royalty for the single book of "Naruto" with Shuei Club, but also received a box office share of "My Sassy Girlfriend" from South Korea.

More than 30 million after tax!

When a man is rich, his waist board naturally hardens, not to mention that Mai Xiaoyu's waist board has always been hard.

"I appreciate your kindness, but our company has decided that the summer vacation will be released without postponement, and there is no need for your company to pay for publicity."

Listening to Mai Xiaoyu's categorical tone, Li Jie hurriedly explained: "Mr. Mai, you have misunderstood, we have decided to use the method of paying publicity expenses in advance to distribute your company's "Crazy Stone" movie. ”

After a few days of discussion, the Hailian Distribution Department decided to advance the publicity expenses, but according to the release schedule of "Stone", adjust the publicity strategy, the amount of the advance publicity expenses and the proportion of the distribution agency fee.

"Isn't this a waste of time?" Yu Xiaoxing muttered, "Hurry up and negotiate the contract, start promoting it early, I'm still counting on my debut film to make me a big director!" ”