Shengshi agricultural products are very famous. Pen, Fun, Pavilion www.biquge.info they take the high-quality route, specializing in high-end agricultural products.

They do not have their own agricultural base, but they operate nearly eighty percent of the high-end agricultural products in Huaxia.

It covers grains, vegetables, fruits, oils, condiments, meat, eggs, poultry, aquatic products, etc., almost everything that people need to eat.

For example, the milk, beef, and mutton of Shanyuan Ranch will be labeled with the logo of Shengshi Agricultural Products on the packaging, and they will be sold through the distribution channels of Shengshi Agricultural Products.

In other words, Shengshi agricultural products are middlemen, and to put it mildly, they are second-class dealers.

However, the distribution channels of Shengshi agricultural products, the distribution network is very large and very effective. Therefore, many high-end agricultural products like to cooperate with Shengshi agricultural products.

Although it will give up some of the profits, it is still worth it.

What's more, many consumers recognize the brand of Shengshi agricultural products. For the same thing, if there is a sign of prosperous agricultural products, even if the price is more expensive, consumers will choose it.

Yuan Chengde has been a farmer for half his life, so he naturally knows about the agricultural products of the prosperous era.

However, he has not eaten any of the products produced by Shengshi Agriculture.

Seeing the business card in his hand and looking at Zhang Rongning, who was smiling professionally in front of him, Yuan Chengde felt as if he was in a dream.

He knew that this person must have come for his own fruit.

I have been a farmer for half my life, but I didn't expect that my own agricultural products could be valued by the prosperous agricultural products one day.

Yuan Chengde hurriedly shouted, "Xiao Ming, Xiao Yu, here are the guests." ”

With that, Yuan Shuyu took Zhang Rongning into the hall.

Yuan Chengde knew that his brain was a little less bright, and his knowledge was not as good as his two sons. Therefore, Yuan Chengde decided, no matter what conditions Shengshi Agricultural Products proposed, let the two sons decide this matter together.

Yuan Shuyu heard Zhang Rongning's introduction when Zhang Rongning came in. Yuan Shuyu showed a hint of a smile, finally, his own fruit is about to start showing its face.

Yuan Shuming walked out of his room, listened to Yuan Chengde's introduction, and like Yuan Chengde, as soon as he "buzzed" in his head, there was only joy left.

The four of them sat down in the hall, and Liu Xiaoyun served tea very virtuously.

As the manager of a large group in the western region, Zhang Rongning pays attention to clothing, food, housing and transportation.

He didn't think the farmer would be able to produce any decent tea.

However, in order to show his sincerity and goodwill, Zhang Rongning picked up the teacup and took a sip of tea.

Just took such a sip, Zhang Rongning's eyes suddenly widened.

The tea is indeed ordinary green tea, and Zhang Rongning drank it as soon as he drank it.

However, the taste of this tea is also too good.

Fragrant and elegant, the taste is pure, the aroma is rich, with a special fragrance, like Lan Ruomei, with a long aftertaste.

Zhang Rongning felt that the taste of the special grade Tieguanyin he had drunk was not so good.

Zhang Rongning said, "Your tea is too delicious." What kind of tea is it?"

Liu Xiaoyun said with a smile, "It's not a good tea, it's just ordinary bulk green tea." ”

Zhang Rongning suddenly looked forward to it. Although he had tasted the apples, peaches, and grapes produced by this farmer, and the taste was very good, he thought that it was just a coincidence.

It may be a coincidence that the climatic conditions and environment of this farmer's orchard are good, and these fruits are raised.

After all, he had done a detailed investigation before he came. Even in the villages near this family, there is no fruit like this.

It shows that this is only accidental, not inevitable.

Moreover, on the way to Yuan's house from the entrance of the village, Zhang Rongning also talked with the villagers who sent him over, and knew that this family only had 30 acres of apples, 30 acres of peaches, and 30 acres of grapes.

For the prosperity of agriculture, the yield is too small.

There is simply not enough to distribute goods in one district, let alone the entire Huaxia country, and even the whole world.

And Zhang Rongning only came here out of the responsibilities and obligations necessary for a regional manager, under the slogan of "not letting go of any good agricultural products".

And now, Zhang Rongning suddenly felt that this farm family was probably not simple.

Such a delicious tea, if it is not a tea problem, it is a water problem.

Good water can produce good agricultural products, Zhang Rongning still understands this truth.

"I'm here to talk to you about cooperating in the sale of fruits. Zhang Rongning said.

Yuan Chengde nodded, "Yes, Manager Zhang, we thought of it." ”

Looking at Yuan Chengde's honest and honest face, Zhang Rongning did not detour and said, "There are generally three ways for our prosperous agricultural products and agricultural products base and farmers to cooperate. ”

"The first way is to buy out. You directly sell the fruit to us at the price negotiated by both parties, and we affix the trademark, brand, etc. of Shengshi Agricultural Products, and sell it, which is equivalent to the fruit is our Shengshi Agricultural Products. ”

"After you sell the fruit to our Shengshi Agricultural Products, the fruits have nothing to do with you, what kind of price the fruits sell, what profits will there be, or what kind of losses will be borne by our Shengshi Agricultural Products. ”

"The good thing about this approach is that as long as you sign a contract, you can't lose money at all. As long as we buy your fruits, you will definitely make money. ”

Yuan Shuyu and Yuan Chengde both frowned slightly, obviously dissatisfied with this way of cooperation.

"What about the second way?" asked Yuan Shuming. Yuan Shuming also saw the dissatisfaction of his younger brother and father.

Zhang Rongning took a sip of tea, this tea is really delicious, and then said, "The second way, certification." You have your own trademark, brand, passed the certification of our Shengshi agricultural products, on your own trademark, brand, paste our Shengshi agricultural logo certification. ”

"We get a certain amount of access and certification fees. Regardless of whether your fruits are sold or not, how they are sold, as long as they are labeled with the mark certification of our Shengshi agricultural products and have passed our channel sales, we will have to pay for our Shengshi agricultural products. As for the price of fruits, it is up to you to decide. ”

"This method is the cooperative method adopted by most of the agricultural bases and farmers who cooperate with us. We do not guarantee that you will be profitable. Moreover, even if it is a very good agricultural product, it has also passed the certification of our prosperous agricultural products, and has passed our channel distribution and sales, and some brands are loss-making. ”

At the beginning, after listening to Zhang Rongning's previous words, Yuan Chengde nodded, feeling that this way of certification was not bad.

But when he heard Zhang Rongning say that later, some of the agricultural products with the Shengshi Agricultural Product Certification were at a loss, and Yuan Chengde began to hesitate.

"What about the third ......," Yuan Shuming then asked.

Zhang Rongning continued, "The third type is equity participation. We inject a certain amount of capital into Shengshi Agricultural Products and hold a certain stake under your brand company. Whether it is the channel fee, the certification fee, or the final profit, it is distributed according to the shares. ”

"However, it is very difficult for us to participate in the shares. You must know that all the brands in which we have a stake in agriculture have achieved great success. After a detailed investigation, investigation and analysis, we will feel that the product is promising, and we will participate in a certain brand. ”

"I'll tell you the truth, it's impossible for your fruit to let us have a stake in Shengshi Agriculture. So, you guys think about it, the first two ways to work together. ”

After finishing speaking, Zhang Rongning took another sip of tea.

Yuan Chengde's mind was a little cloudy, and he didn't know how to choose. looked at Yuan Shuyu, Yuan Shuming.

Yuan Shuyu spoke, "If you buy out, what price do you give? and if you are certified, how many channels and certification fees need to be paid." ”

Zhang Rongning said, "If we buy out, we can give a price of 80 yuan for each apple, each peach, and every catty of grapes." Packaging, transportation and other costs are all paid by our prosperous agricultural products. ”

"If you are certified, you need to pay 20 percent of the sales share. That is to say, for example, if you sell an apple for 100 yuan, it has entered the sales channel of Shengshi Agricultural Products and put it on the shelves, and you need to deliver the certification and channel fee of 20 yuan to our Shengshi Agricultural Products. Moreover, the packaging fee is where you come from, the transportation cost, and the output of our prosperous agriculture. ”

Yuan Chengde hesitated. Although he also wants his own fruit to have his own fruit brand, however, the buyout seems to be a safer way.

And certification, whether it can make money, is still two words.

Zhang Rongning is very good at observing words and feelings, "Mr. Yuan, you don't need to make a decision today on this matter. I can give you three days to think about it. Three days later, I will bring the relevant staff to discuss the cooperation method, details, and contract signing with you. ”

Yuan Chengde breathed a sigh of relief, fortunately, there are still three days to consider.

After saying this, Yuan Chengde left Zhang Rongning his phone number.

Zhang Rongning was ready to leave. He's the manager of the Western Region, and he has a lot of work to do.

I took the time to run to this remote mountain village this morning, and I already paid enough attention to the Yuan family's orchard.

Yuan Cheng took Zhang Rongning's hand and asked him to stay for dinner, and said that there was game at home, and there was absolutely no problem in setting up a table.

Zhang Rongning still insisted on leaving.

The father and son sent Zhang Rongning to the entrance of the village. Zhang Rongning's car stayed there.

Zhang Rongning drove an Audi A7, which looked very low-key.

Some young people in the village already recognized the model of the car and showed envious expressions. This car is a million faster.

There are only two families in the village who have cars, and they are domestic pickup trucks, which are used to pull things on weekdays.

There are no cars like this.

Yuan Chengde, father and son, watched Zhang Rongning get into the car and drive away from Yukou Village, before returning home with a full stomach.

The father and son sat down in the hall and began to discuss.

Liu Xiaoyun also walked over and said in a low voice, "Dad, I think it's good to buy out, eighty yuan for a fruit, which is a high price." The price is higher than that of a five-star hotel. And we don't have to worry about anything. ”

Yuan Chengde looked at his two sons, "Xiao Ming, Xiao Yu, what do you think?"

Yuan Shuming shook his head, "It's not that simple, buyout, and certification have their own benefits." ”

Yuan Chengde looked at Yuan Shuyu, and Yuan Shuyu also shook his head, "I don't think it's good to buy out." ”