47. The concept of digital albums

After talking to Zhou Hong, Lin Mu walked around the street alone for a while before returning to the bedroom.

"Where's it going? How did it shut down? ”

Pushing open the door of the bedroom, Song Yicheng looked at Lin Mu with an ambiguous expression.

"Talk to someone about business." Lin Mu said.

Song Yicheng rolled his eyes and expressed disbelief.

Lin Mu didn't bother to explain, so he took out his mobile phone and turned it on.

As soon as I turned on my phone, WeChat rang non-stop.

A little bit of WeChat, the note is that the editor of Kugou Music Jin Shuo sent more than ten messages, roughly saying that Kugou Music sincerely wants to cooperate with Lin Mu, and hopes that Lin Mu can think about it or something.

Lin Mu thought to himself that since he agreed to Penguin Music, it was not impossible for Kugou to cooperate.

After all, where is the advantage of their platform, they also need their publicity, in this information age, the communication ability of the network is too strong.

So, Lin Mu sent it directly to Jin Shuo, and left a message explaining that they would discuss the specific cooperation plan after listening to it.

Jin Shuo has been staying in front of the computer, just waiting for Lin Mu to reply to him.

Now seeing that Lin Mu not only replied that he had the intention to cooperate with Kugou Music, but also sent a sample of his work, he immediately clicked on the package sent by Lin Mu.

After listening to Lin Mu's two works, he suddenly became excited.

Jin Shuo immediately sent a message to Lin Mu: "Hello, I have listened to your DEMO, I personally think that these works are very good, and they will definitely resonate widely among college students and white-collar workers in the company, and most of our Kugou's user positioning is also concentrated in this area." I think your songs will be able to quickly become popular if they are launched on our platform. In addition, the company has entrusted this matter to me to deal with, so if you have any requirements for cooperation, just let me know, and I can't decide to discuss with the company. ”

"Oh? Is that so? Do you have any predetermined plans? Lin Mu didn't directly propose that he want to go, but asked in reverse.

"There is a pre-selection plan, but that plan is more for "Wukong", and now if we want to carry out further cooperation, we will definitely have to reformulate the cooperation plan." Although he didn't communicate with Lin Mu for a long time, Jin Shuo was keenly aware that Lin Mu was an extremely smart and assertive person, so he didn't think about playing any word games with Lin Mu, but directly told Lin Mu the real situation.

He also wanted Lin Mu to show an attitude: We really want to cooperate with you.

Lin Mu naturally felt the meaning conveyed by Jin Shuo, so he replied: "Since this is the case, then I have an idea I want to try, I don't know what you think?" ”

Lin Mu saw that Kugou Music was so sincere, and he also planned to have a deeper cooperation with it, so he was ready to say a thought in his heart.

"Thoughts? You say come and hear it. ”

Jin Shuo immediately replied, he was curious about what Lin Mu would come up with.

"I thought we might be able to join forces and create a digital album."

Lin Mu opened his mouth and brought a musical term that was not originally available in this world to this world.

"'Digital album'? What is that? Sure enough, Jin Shuo asked immediately after seeing Lin Mu's reply.

"What do you say about 'digital album', simply put, it is also a kind of album, but it is different from the traditional physical album. When it comes to albums, the first thing that comes to mind is CD, but I think the music industry has ushered in a new digital age after the era of column records, film, cassette, and CDs. ”

"And the 'digital album' is a product of the digital age, which means that there is no need to release a physical CD, but to download genuine music through an authorized website. Of course, some digital albums can also be made into physical ones, but the physical ones here are not CDs, but scratch cards, which fans can use to download music, tablecloths, etc. through the password on the card. Digital self-possession has arrived, and I think that in the future, digital albums will replace the definition of physical albums and become the mainstream of music albums. ”

Lin Mu briefly talked to Jin Shuo about the concept of digital albums.

The reason why he put forward such an idea is naturally not groundless, because in his previous life, there were many singers who became popular by launching digital albums, and Xu Song, known as "Little Jay Chou", is one of them.

It can be said that Xu Song's popularity is a very correct choice at the right time.

For him, who does not have any backstage, choosing the Internet to publish his works is his magic weapon for surprisingly winning.

Under normal circumstances, when a contracted singer debuts, there will be a full set of operations of the brokerage company. Including charts, media promotion, song clubs, etc., and for "music lovers" who can only upload their own works on the Internet, none of the above.

As a result, in the information age, the Internet has become their most effective and most likely successful marketing channel.

When Xu Song didn't sign a record company, he actually sold 30,000 records by relying on the popularity accumulated on the Internet.

This can be regarded as a big miracle in the context of the fact that the physical record is basically dead in the previous life.

Tencent Music's senior music critic Le Min commented: "Xu Song used to publish works on the website to accumulate popularity, and it is still very popular until now, which shows that the power of the Internet is great and the coverage is wide enough." So the promotion of the Internet is the main reason for his popularity. ”

The reason why Xu Song became popular was that countless people had put forward their opinions in his previous life, some people said that it was because his voice thought of Jay Chou, some people said that his songs were written very well, and some people said that he was lucky...... There are endless arguments on all sides, but there is one thing that everyone acquiesces in, and that is that the Internet list is a big deal.

Lin Mu was keenly aware that since the "digital album" album could be done in the previous life, it should be easier to do in this world than in the previous life.

Why, because the world is very strong against piracy, musical works will not be pirated everywhere as soon as they are uploaded to the Internet as in their previous lives.

Moreover, the consciousness of people in this world to support the genuine version is also very strong. This is very important and beneficial for the implementation of paid downloading and listening of online music in the future.

is still the same sentence, Lin Mu doesn't want to copy anyone's successful path, but he can use the successful experience of people in another world to try to make himself less detours.

"Digital albums? It's a very novel concept, can we talk about it on the phone? ”

Jin Shuo was also attracted by the concept of digital albums proposed by Lin Mu, in fact, he had similar ideas before this, but he has not been able to figure out exactly how to operate it. Now that Lin Mu said this, he immediately felt as if he had found a confidant, and the whole person became excited.

"Let's talk!" Lin Mu replied when he saw Jin Shuo say this.

"Good!" Jin Shuo replied with a good word, and then Lin Mu received his WeChat phone invitation.

(I ask for a recommended collection.) )