"We have been working together happily in the past few years, and there is no need to come to the void. Pen %Fun %Pavilion www.biquge.info Let's talk about it, how big are you going to do this time?"

Mai Xiaoyu has always kept a low profile in the past and does not appear in public, but it has obviously changed recently, and it is obvious that he wants to make a big move.

A high-profile attendance at the annual meeting is a signal.

Among the seven shareholders of Hualong Pictures, Lao Luo has the lowest level, and he has the identity of a capital broker, and he knows Mai Xiaoyu the earliest, so he will find out some words.

Mai Xiaoyu took a puff of cigarette, smiled wryly and shook his head: "I don't plan to make a big deal." ”

"Then you're ...... this time"

"Oh, you said this time, mainly for Inception. I hope that "Inception" will qualify for next year's Oscar for Best Foreign Language Film, so I hope to ask a few of them. ”

The Academy Awards are an annual award in the United States that honors the achievements of the film industry, aiming to encourage the creation and development of excellent films. It encompasses a wide range of film genres, has more than 20 different awards, and is also the world's oldest media award, becoming the most influential film award in the world.

The Oscar is not an international film festival award like Cannes, but a film award in the United States. In essence, it is similar to the nature of the Huabiao Film Award, but it is much more famous than the Huabiao Award, and its fame covers the whole world.

Since the establishment of Mengren, he has also prepared to make many films, except for "Bullfight", which is the only box office loss, the others are all commercial films, which do not meet the taste of domestic judges.

Therefore, Meng Ren's film has not won the Best Film Award at the five major domestic film awards: Golden Rooster, Hundred Flowers, Huabiao, Golden Statue, and Golden Horse Awards, and at most it is a technical award. On the contrary, it is Xi Xiaoxing, Zhang Xiaoquan, Huang Bo, Deng Chao and others who have won some personal awards.

Mai Xiaoyu didn't care about this.

It's not that he admires foreign countries, but these domestic film awards, which are pure film award honors, and have no effect on the box office. Some award-winning movies even have a very low scheduling rate in theaters, and many audiences have never heard of three-day tours, one-week tours, or something.

The three-year career as a liar has long allowed him to distinguish between face and lining, and these domestic film awards are actually just entertaining themselves, and it doesn't matter if they don't. It is also an honor for directors, actors, screenwriters and technicians, which can increase their market value.

But the Oscars are different.

Although the Oscars are also a domestic American award, they are well-known all over the world. Even just being nominated for an Oscar can greatly boost the box office.

Last year, before the Oscar nomination of a movie in the United States, the number of theaters released was less than 200, and the box office was less than 10 million, but after the Oscar nomination, the number of theaters released increased to more than 800, and the box office was nearly 20 million.

And some films, because when they were nominated for OSK, the movie was released too early, and the box office boost was limited. But after receiving the nomination, the DVD version sold well in the audiovisual market!

This is just a nomination, once it wins, it will give a bigger boost to the box office of the movie, and it is a global box office increase!

For example, in China, in the introduction of Hollywood blockbusters, "winning the Oscar XX Award" or "winning the Oscar XXX nomination" is often used as a promotional selling point, and the effect is quite good.

On the other hand, how many domestic movies will be promoted with "winning the Huabiao Award XX Award" or "winning the Golden Rooster and Hundred Flowers Award XXX nomination"?

The audience didn't buy it at all!

To put it mildly, if a domestic film is nominated for the Oscar for Best Foreign Language Film, the impact on the film's fame, domestic box office, and audio-visual product sales far exceeds the impact of the film winning the Golden Rooster Award, the Hundred Flowers Award or the Huabiao Award for Best Picture.

Whether you are convinced or not, Oscar's influence is so good!

In the past, those commercial films that were shot by cute people regularly couldn't rush out of the country at all, and they were a box office death when they rushed out. "Fatal ID" and "This Man from Earth" were happy at the overseas box office, but they were unconventional shooting, and they didn't even get the Nima Dragon label.

Even if there are foreign experts who recommend them to participate in some film festivals and film awards, the cute people will refuse without hesitation.

Why?

Because those foreign experts who take the initiative to recommend are likely to be unkind, and the cute people still have to mix in China.

If you don't get the dragon mark and secretly run to the distribution, the relevant departments can still turn a blind eye and don't see it, but if you dare to participate in the selection of international film festivals, or win awards...... Hehe, the director is waiting to be banned.

This is not Mai Xiaoyu's worries, since the beginning of the last century, a lot of bloody cases are in front of you!

But this time is different.

"Inception" has a total investment of 150 million Chinese yuan and is produced by Mengren Film and Television. Hailian Cinema Line, Fiber Optic Media, Emperor Pictures, and Yingyi Entertainment are jointly invested, and are also responsible for the publicity and distribution in China, Asia and Oceania, while the publicity and distribution in Europe and the United States are handed over to Hualong Pictures.

Science fiction theme, not involved in pornography, not involved in politics, not involved in black, not involved in violence, and escorted by many big forces, there is definitely no problem with domestic review, and there is no problem with overseas distribution.

The problem is to run for next year's Oscar for Best Foreign Language Film.

The Oscar for Best Foreign Language Film, unlike other awards, has strict requirements.

First, the films must be longer than 40 minutes, distributed outside the United States, and feature primarily non-English dialogue.

Second, the dialogue should be in the native language of the country and accurately convey the meaning of the film in English.

Thirdly, a country can only submit one film.

Fourth, before the deadline of the presumptive date, you must truthfully fill in the application form, cast list, production list, short English summary, director introduction, film poster, etc.

Fifth, send a copy of the film at the same time, and the content must be the same as the original.

Sixth......

These conditions, the others are easy to say, the biggest difficulty lies in the third article - a country can only submit one film, and this film is submitted by the official agencies of each country, not any film and television company can participate if it wants to!

In Huaxia, the choice of domestic films that are eligible to compete for the Oscar for Best Foreign Language Film on behalf of Huaxia is in the hands of the State Administration of Radio, Film and Television.

Who to choose?

Who not to choose?

Not to mention the big and the cheap, countless film and television companies, investors, and producers are staring at it.

Even if you don't win the award, as long as you can be nominated...... Even if it is only one of the 81 films that participated in the selection and did not make it to the nomination award, it can still show its face internationally, which is beneficial to all parties in the film.

Let's just say that the act of being selected for the film itself enhances the film's exposure in international cinema and the possibility of winning awards at other film festivals.

What a big piece of fatty pork, who doesn't know?

In recent years, the Chinese film industry has flourished, and the total domestic box office has reached new highs every year, and there are more and more cannon fodder movies, but excellent films are also increasing year by year.

The State Administration of Radio, Film and Television is keen on political and artistic films, which can be seen from the Golden Rooster, Hundred Flowers, and Huabiao Awards for Best Film. The science fiction movie "Inception" loses first in terms of subject matter,

In addition, the domestic selection process is completely opaque, and no one knows what the criteria for selecting domestic films to participate in the Oscars every year, who the judges are, what procedures they go through, and how many films are selected.

In the domestic film industry, this is a mystery, the biggest mystery!

For example, when a domestic film is submitted for review, industry insiders can still explore the review standards based on past experience, and guess that those details will be killed by the General Administration, so as to revise them in advance, but this ...... No solution.

Thinking about it until your head explodes, you can't understand why this movie was sent to the Oscar by the General Administration, and not that movie.

Therefore, "Inception" is facing great competitive pressure, and you can't expect pie to fall from the sky, so there can and must be PR work!

Lau Dehua's Yingyi Entertainment does not have the energy in this regard, and when he participated in the investment of "Inception", in addition to the relationship between Mai Xiaoyu and Lau Dehua, there was also an element of interest exchange.

Lau Dehua made a cameo appearance in "Love Call Transfer 2", and Yingyi Entertainment participated in the investment of "Inception".

Emperor Entertainment in Hong Kong can't be counted on either. The Emperor's base camp is in Xiangjiang, and he has his own films, and Xiangjiang is also eligible to send a film to the Oscar for Best Foreign Language Film, and the decision is also in the hands of the State Administration of Radio, Film and Television.

Emperor also wants to win this indicator through various public relations relations, and there is no extra energy to help cute people with public relations.

The parent company of Hailian Cinema Line is Hailian Group on Taiwan Island, and Taiwan Island, like Xiangjiang, also has an index, and the decision power is also in the hands of the State Administration of Radio, Film and Television.

As for Fiber Optic Media...... That's a direct competitor to Moe!

People have also made several movies themselves, and they are still thinking of sending the movies they are planning to shoot abroad through public relations and reciting the Oscars, how can Mai Xiaoyu ask Wang Tian for help?

The most reliable and trustworthy are the seven shareholders of Hualong Pictures.

Although the main business of the seven companies is not suitable for the entertainment industry, there are people on it, there are connections, and there are ways. It's great to make two more detours, and you can always get through the relationship with the State Administration of Radio, Film and Television.

Moreover, if "Inception" can be submitted for the Oscar for Best Foreign Language Film, it will be very beneficial for the overseas distribution of the film. If it can be nominated for the nomination award, the box office of overseas distribution will definitely increase, and if it can pass the award......

The distribution work in Europe and the United States can be handled by Hualong Pictures. As distributors, they get a higher proportion of the box office than the producers. The higher the box office in Europe and the United States, the greater the benefits they get!

Therefore, the State Administration of Public Relations, Radio, Film and Television operates "Inception" to run for the Oscars abroad, which is directly related to their own interests!

"Inception" will be released in China in the summer, and the Bureau of Radio, Film and Television will submit it to the Oscars at the end of September, and the official website of the Oscars will announce the list of 81 entries in early October.

Now I am not ready to start preparing public relations for the only submission indicator, and wait until the daylily is cold!

Oscar for Best Foreign Language Film......

The seven in the room were silent.

Or sip wine, smoke a cigar, or close your eyes and ponder on the feasibility of this thing – the ratio between what you give and what you reciprocate.

Five minutes later, Mr. Li asked straight to the point: "How sure are you?" ”

"I've always had faith in my films. Of course, in the future, the Oscars will definitely have to be public. ”

As explained above, the annual Academy Awards are simply a miniature version of the US election, and they are inseparable from the operation of capital.

Like the local award in the Oscars, the candidates have to build momentum for themselves, they have to intrigue with each other, from the beginning to the end of the 11-month campaign, like an election canvassing, physical and mental exhaustion is light, without capital support can not play at all!

All kinds of public relations are indispensable, the actors' union, the film critics association, etc. have to pull relations, and they can't talk nonsense, and then step by step it is possible to win the Oscar. What can be missing money?

You say you make good movies, but you don't have any money?

Hehe, the door is over there, so it's good to go!

There is no shortage of good movies in Hollywood, but many people are short of money!

Otherwise......

Do you really think that the moon abroad is rounder than at home?

The best foreign language film is good to say, the competition is not so fierce, but it also has to invest money in public relations.

Advertisement, right?

Otherwise, how would others know about your films?

Film critic, you have to be PR, right?

Otherwise, why do people write movie reviews to praise you?

That's just part of the story, and there's a lot of things you need to do with PR.

The Mai Xiaoyu in the dream is an international critic, and many Oscar-winning films have been torn by him.

He made a lot of money for this, because there are many people who give him money legally in different forms, just to buy him to shut up.

Of course, there are also people who spend money to buy a shut up is another way, so in the dream he died in his forties and shut up forever.

"That's easy to say. If "Inception" can be selected for the Oscar, it will be good for everyone, and no one must object to it?"

Liu Junhao and Mai Xiaoyu have a good personal relationship, and they took the initiative to take over the conversation, looked around, and everyone either raised their glasses or nodded in response. In short, the domestic and foreign public relations work of "Inception", they will pay attention.

But they were invited tonight to attend the annual meeting of the cute people in person, but they didn't come for this.

So, when Liu Junhao's gaze fell on Mai Xiaoyu again, he asked again: "What about you?"

"Rest assured, I can't leave it alone. This May, I'll be taking Inception to the Cannes Film Festival to build momentum. ”

Ye Xin was stunned and said, "That's it?"

"That's right. ”

"Do you really not understand, or are you pretending to be stupid with us?" Mr. Feng shook his head with a smile.

"That...... I do not quite understand. ”

Zhu Zeyuan, a leader in the coal industry in Sanjin, put down his cigar: "Maizi, you are unusual, and you attend the company's annual meeting in a high-profile manner. specially notified us, and deliberately released the wind to the media, just to send an Oscar for "Inception"?"

Mr. Han smiled and nodded: "Don't sell it, what plan is there, it's good to put it together." ”

Mai Xiaoyu became more and more puzzled: "My plan has been finished, which is to fight for "Inception" to participate in the Oscar for Best Foreign Language Film next year. ”

Everyone watched him carefully for a moment, and realized that he was not joking, and they all frowned slightly.

Liu Junhao was puzzled: "Aren't you trying to build your cute group this time?"