The white horse passes through the gap, and the sun flies.

Three months have passed quietly, and in the blink of an eye, it is February 2019.

During this period, some major events occurred in the country, and the hottest discussion was the 100-city cool running activity, the competition results of each city continued to refresh, improving faster and faster, and the 10,000th place in the country has been increased to 1 hour, 3 minutes, 58 seconds, 34 seconds, but the first place result has not changed.

The competition is fierce and fierce, and tens of thousands of people across the country want to take this as a profession and want to get a ranking in the annual competition, because the rewards of the competition at the end of the year are too tempting.

10,000 per year, only for domestic players. The 10,000th place will receive a prize of 10,000, and the first place will receive a prize of up to 2 million.

At the end of the year, the total prize money of the competition reached more than 1 billion, and most of the prize money came from commercial sponsorship fees in various cities.

If you want to participate in the year-end competition, in addition to the results reaching the standard, the points also need to meet the standard, so even if you are a domestic champion, if you participate in less than six competitions a year and the points do not reach 10,000 points, you will not be able to participate in the annual competition.

Another thing that is hot in public opinion is the products of Shiling Sporting Goods Company.

After six months of preparation, Shi Ling's clothing company products were officially released.

The trademark is a phoenix bird, very similar to the golden eagle of the stone forest, representing "noble", "gorgeous", "unique" and "eternal quality", but the name of the clothing is called "stone spirit" brand, not phoenix brand, phoenix not only refers to the above characteristics, but also a sacred bird, representing "eternal life", alluding to the fairy stone spirit, the incarnation of the phoenix.

The lowest price is 18,888 yuan for T-shirts, and the highest price is 8.88 million yuan for customized shoes. Most of the sportswear of more than 200,000 yuan needs to be customized.

At present, Shiling Sporting Goods Company has opened five flagship stores in first-tier cities in China, each of which is located near the SS Rainbow Rose store.

Shi Ling's clothing store just opened, and the staggering price immediately attracted the attention of the media, and it didn't take long for netizens across the country to spread, and there were many doubts, and there were too few supporters.

"Damn, the minimum cost of a piece of clothing is nearly 20,000, and the quality of the clothes looks very good, but it's not worth so much money, right?"

"Yes, I went to the store and looked at it, and the quality of workmanship was really good, and I couldn't even find the thread. If it's one or two thousand T-shirts, it's acceptable. ”

"Shi Ling can't be crazy about money, but she herself is not short of money, so it is estimated that she will not do business, so she has some crooked ideas. No matter how famous a person is, he can't raise the brand value to such a high level, who will buy it!"

"Upstairs, can't afford another BB. Shi Ling's clothes were originally customized for us rich people, and if it was cheap, I wouldn't have worn it. ”

"Upstairs SB, you can't spend money like this, at least it makes people feel like it's worth it. Lao Tzu has a son like you, and he will be a loser as soon as possible. ”

"I can't imagine that Shi Ling, who has extraordinary wisdom, was confused for a while, it seems that people who are too beautiful are in business, far less than her brother. ”

"The world's most expensive basketball shoe is actually a special edition of Reebok's "Question 2" sneaker for Iverson in 2004, with more than 240 small diamonds on the laces, and the official price is $65,000. ”

"Upstairs, it's not right. In 2013, a pair of basketball shoes was auctioned in the United States for $104765, setting an all-time auction record for sports shoes. There's only one reason why it's worth so much: the basketball god Michael Jordan once wore it, and it was at a historic game!

Of course, this is hyped up, and the use value of shoes is not that great. It's more about the collectible value. And Shi Ling's brand clothing, each of which is at least tens of thousands, and even more millions, is it all used as a collectible, isn't that an international joke!"

Many netizens felt that Shi Ling was crazy about money, and Shi Ling's personal reputation once plummeted. There are also loyal fans of Shi Ling who defend Shi Ling, Shi Ling himself is not short of money, as for why the clothing is sold so expensive, there is always a reason for being expensive.

The doubts continued, and the whole country knew it, but Shi Ling's clothing company was fried, and the five stores were full of citizens watching the excitement and watching jokes every day, and it was okay to go in and have a look if they couldn't afford it.

In the five days since it opened, the five stores have really sold more than 100 orders, with a turnover of more than 3 million, and most of the buyers are loyal fans of Shi Ling.

The average daily turnover of a store is 120,000, if it is an ordinary clothing store, it can be regarded as very popular, and it is estimated that the boss will laugh. But for Shi Ling, he really didn't make any money.

Each shop is not less than 500 square meters, the annual rent is as high as three or four million, the clerk is about 20 people, and the monthly labor expenses, store rent, taxes and other expenses are not less than 500,000 yuan. For example, according to the daily turnover of each store of 120,000, there is a profit of about 50,000 yuan, and a profit of 1 million yuan a month after excluding costs, and the annual profit of the five stores is estimated to be 60 million.

However, for the title sponsorship of the Hundred Cities Cool Running Event with an investment of more than 2 billion yuan and 5 billion yuan per year, there are five stores that currently have nearly 50,000 items in stock, and the cost is more than one billion, which is still in arrears.

A store earns 12 million a year, not that you can make 1.2 billion by opening a hundred. For this kind of luxury, the high consumption power of each city is limited, and it is currently supported by Shi Ling's fans, and it may not be long before business is even more bleak if the current situation is not changed.

For the doubts, Shi Ling's face was full of sorrow.

"Brother, when will you make a move? If you don't make a move, I'll be scolded to death! Now you won't let me explain it to the media. Shi Ling called his brother Shi Lin, full of grumbling.

Shi Lin could have guessed the result of the public opinion on the Internet, and he was not shocked, and slowly explained to Shi Ling: "Hehe, what's the hurry." I didn't see that the store was full these days, although I bought less, but at least it spread across the country. Otherwise, no matter how famous you are, not many people know about the store you opened, you see those big stars, there are also businessmen, but there can be a few who are doing very well.

If you do what you do, it's hard to make a big business. Sometimes skepticism isn't necessarily bad. Did you know that mathematically, from negative to positive, the greater the difference, the greater the impact?

Netizens don't question your character, they just say that you have business problems. If there is a problem with the character, then it will really have a bad impact on your company. ”

Shi Ling asked, "Okay, everything you told me to prepare is ready, when will I make a move?"

"The day after tomorrow, I guess it's about the same. Shi Lin thought about it, seven days of negative public opinion is enough, and it's not good if it's too much.

Two days later, in the five stores of Shiling Clothing, there was an additional steel structure shelf, and a square iron block hung in the hollow, with a volume of about 0.3 cubic meters and about 20 centimeters above the ground. Tied to two tons, not a wire rope or a high-strength cable, it turned out to be an ordinary thin T-shirt!

The shelves are isolated by wooden fences, and the seven characteristics of the stone spirit costume are written in cartoon characters on the shelves.