"It's hard for me that you're doing that. Zhu Ziqing said with an unhappy face.

There are many TV stations that want to buy the broadcast rights of "Love Apartment", but this drama is prepared for the MSI video sharing website, and he has stated several times that it will not be broadcast on TV stations.

After a little triing, other satellite TV stations retreated when they saw his resolute attitude. Now that Tie Yunxian is still here, do you think that the relationship between the two is good and you want to be special?

"Mr. Zhu, you misunderstood, I came to you with sufficient evidence to prove that our cooperation is a win-win situation. Tie Yunxian said unhurriedly.

"Win-win?" Zhu Ziqing was also interested and wanted to hear where his so-called win-win was.

"I think Mr. Zhu doesn't sell the right to broadcast TV because he is worried that TV broadcasting will affect the Internet ratings, right?" asked Tie Yunxian.

"Yes, TV broadcasts will definitely divert audiences and affect the amount of online on-demand. Zhu Ziqing did not deny his thoughts, and there is nothing to deny.

"I think you have fallen into a misunderstanding, and instead of affecting the on-demand network, TV broadcasts will have a great effect on promoting it. Tie Yunxian said amazingly.

"How is this possible. Zhu Ziqing shook his head and said with a smile.

"I knew that Mr. Zhu didn't believe it, so I brought the evidence with me. Tie Yunxian took out a stack of materials from the document bag beside him and said:

"I surveyed TV dramas with more than a billion on-demand views on the Internet, and this is the result of the survey. Mr. Zhu can take a look. ”

After taking the pile of documents, Zhu Ziqing flipped through them casually, and he was dizzy when he looked at the curve charts one by one, and threw the documents on the table: "Just tell me about your investigation results." ”

"There are a total of 169 TV dramas that have been broadcast more than a billion times on the Internet, including 11 simple online dramas. The remaining 7 percent is broadcast simultaneously on TV and the Internet. Sixty-four percent of the network broadcasts are delayed by a few hours to a few days compared to the television station. The rest is the network broadcast that starts after the TV station has finished broadcasting. ”

Tie Yunxian was very well prepared, and all kinds of data blurted out without thinking at all.

"Of the 169 TV series, eleven online dramas have the least number of plays, barely exceeding one billion. Many people still watch TV dramas through television, and the computer network is only an auxiliary. Sometimes I choose to watch it online because of something that causes me not to see an episode, or because I can't enjoy watching a certain episode. Only broadcasting on the Internet is tantamount to turning away this part of the customer. And this group is very large. ”

"TV dramas that are broadcast on the Internet after they have been broadcast on TV stations are relatively low because they have lost their freshness, and most of them are between one billion and one billion. Such TV series have one characteristic, the quality is particularly high, the reputation is particularly good, and they win the market with word of mouth. And their short-term playback volume is not high, and more than a billion data is accumulated over time. ”

"The data for simultaneous and delayed broadcast on the TV station network is the highest. The difference between the two may not seem to be large, but the actual impact is very huge. Synchronous playback data is a lot higher than delayed playback. The reason is simple, once you are attracted to a TV series, everyone wants to see the content of the next episode as soon as possible.

Delayed playback, many eager people will choose to watch it on TV. Synchronous playback, convenient to use the computer on the network to watch, convenient to use the TV to watch through the TV. ”

Tie Yunxian paused for a moment, letting Zhu Ziqing digest what he said just now. It wasn't until Zhu Ziqing showed a clear expression that he continued:

"Compared with pure online broadcasting, whether it is synchronous broadcasting or delayed broadcasting on the TV network, the number of clicks and broadcasts is much higher. The reason is that the influence and topicality are greater, which can attract more audiences to watch. ”

Tie Yunxian's words Zhu Ziqing understood, and what he said so much was actually expressing a meaning. While video-sharing sites are becoming more influential and more people are using them, the number of people using televisions is still much higher than that of video-sharing sites.

The advertising effect of TV stations is also far greater than that of video-sharing sites. The benefits can only be maximized by simultaneous broadcasting by TV stations and networks......

To be honest, this statement was indeed unexpected by Zhu Ziqing. In his mind, the TV broadcast would definitely divert a part of the audience. It is only broadcast on the Internet, and everyone can only use the Internet to watch it. The number of clicks and plays naturally went up.

But he ignored a question, why do others have to watch this TV series? It's so good? I haven't watched it, how do I know if it's good or not?

The advertisement is good, and people who have seen it say that it is good...... So what? Just because others think it's good doesn't mean it's to my taste.

Zhu Ziqing also has this concept. In his previous life, "Reborn Celebrity Superstar" was so popular, he just couldn't get interested. The more others praise him, the less he has the desire to watch. Where are you going to reason about this?

In addition to this, there is another very important factor that Zhu Ziqing has also ignored. The MSI video sharing website has just been launched, with zero users and zero fame...... Anything is zero. Even fewer people will go here to watch TV series.

Of course, this is not to say that his idea of using "Love Apartment" to make a name for the video site and attract users is wrong. It can only be said that he has fallen into a misunderstanding, and the effect of simply playing on the Internet may not be as good as he imagined.

“…… Only by cooperating with TV stations can we maximize the influence of "Love Apartment" and achieve the best advertising effect. Tie Yunxian finally ended his speech.

He did not say that only by cooperating with their TV station can the benefits be maximized, but that it is okay to cooperate with the TV station. This is exactly where he is smart, in order to show that he is thinking about him from Zhu Ziqing's position and increasing his favorability.

As for whether Zhu Ziqing will cooperate with them, he has no doubt about this. As long as Zhu Ziqing is willing to let go, he is fully sure of getting the premiere rights.

This is not blind confidence, first of all, the conditions offered by Beijing Satellite TV are definitely the highest in the industry. The second is the change in identity - now their family is a member of the Tao Lin family's ship.

Some time ago, a small and small thing happened in the entertainment industry, a small cinema company was not doing well and was acquired by another large cinema company. This situation of big fish eating small fish happens every day, and almost no one cares about it.

But almost no one knows that this large cinema company has only bought a few movie theaters, and the theater license is missing.

Those who follow the current political news may remember that the news broadcast such a piece of news in the evening a few days ago. Lin Kaishan, vice chairman of the Chinese People's Political Consultative Conference, suddenly went to the State Administration of Radio, Film and Television to inspect the work, praised Tie Moumou, director of the General Office, and asked him to accompany him throughout the process.

With the exception of a few people, no one would associate these two seemingly incompatible things. Only those who know the whole story understand what happened, and the broken ship of the Tie family has set sail again. It is precisely for this reason that Tie Yunxian dares to say that he is sure.

Now it depends on Zhu Ziqing's willingness to change his mind. (To be continued.) )