Benefiting from the popularity of the first season of "The Voice" and the success of many participating singers such as Yao Beina, the second season of "The Voice" is highly anticipated by the audience. Pen "Fun" Pavilion www.biquge.info

Since the start of the broadcast, the ratings have been maintained at about 4 or 5 percent, and even if there are fluctuations, they will occasionally fall below 4%, but they are still the ratings champion of the CSM50 city at the same time.

The second season of "The Voice" not only continued the high ratings of the first season, but also continued the popularity and topicality of the first season.

The hottest topic is the copyright output of "The Voice".

Many of the popular variety shows in China are copyrighted from abroad, and there are very few original variety shows exported overseas.

The program mode of "The Voice" has aroused the interest of many foreign countries. During the broadcast of the second season, the Netherlands and the United States successively introduced the copyright model of "The Voice", and after paying the full copyright fee, they began to produce "The Voice of the Netherlands" and "The Voice of America".

The Netherlands and the United States are only the vanguard, and there are also production companies in several countries considering the risks and disadvantages of cultural differences between the East and the West.

The safest way is to wait, wait for the United States and the Netherlands to broadcast, and decide whether to introduce it according to the ratings.

But at that time, the copyright fee of "The Voice" will be more expensive!

The influence of "The Voice", which was introduced by the Netherlands from Mengren Film and Television in China, is not very large, but the introduction of American companies, even if Hualong Pictures threads the needle in the middle and participates in the investment, has also had a huge influence in China and has been widely reported by the media.

Even Xinhuanet published a special article, starting from the perspective of the originality of domestic variety shows, taking "The Voice of China" of Mengren Film and Television as an example, emphasizing the importance and necessity of domestic original variety shows.

In this regard, in addition to being happy to see the melon-eating masses because of their national pride, they were also brainwashed by the media - all the products produced by the cute people are high-quality, carrying the banner of the Chinese cultural industry to enter the world cultural field.

Yes, just again.

Since the beginning of this year, dramas such as "Palace Lock Heart Jade", "The Imperial Princess", "Step by Step Shocking" and other dramas have been broadcast in Japan, South Korea, Southeast Asia and other places, and the news that the overseas broadcast rights of "He Yi" and "The Legend of Zhen Huan" have been snapped up has also been reported by the media.

Every time it is reported, it is equivalent to a "brainwashing", and again and again it imperceptibly engraves the brand of cute people "overseas prestige" in the hearts of the audience.

Especially "The Legend of Zhen Huan", more than half a year has passed since its premiere, and there are still many TV stations that keep rebroadcasting, rebroadcasting, and rebroadcasting.

During the summer vacation, the audience can't change a few stations, and they can see "The Legend of Zhen Huan" that is being replayed. Some viewers often just finished watching "The Legend of Zhen Huan" on this station, and then changed to another station to continue watching.

The frequency and intensity of replays are outrageous, causing many netizens to complain.

Some netizens shouted on the Internet: "XX TV begs you to let go of my mother, 24-hour rolling broadcast of "The Legend of Zhen Huan", my family hasn't changed the channel for a week!"

Some netizens jokingly said: "The replay started at half past seven in the morning, and now it's not the alarm clock that wakes me up, it's Huan Huan!"

This pot really can't be carried by cute people.

In an interview with the media, an industry insider familiar with ratings statistics said that the frequent and intensive reruns of "The Legend of Zhen Huan" are mainly due to "small cost ratings", and predicted that this phenomenon is likely to continue until next year.

According to the industry rules, the price of the second and third rounds of broadcast rights of any TV series is much cheaper than the first round. And in the later stage, if you buy it again, the cost input is also very low.

For those third- and fourth-tier satellite TV and terrestrial channels that lack funds, the rebroadcast of popular dramas like "The Legend of Zhen Huan" is very cost-effective, why not rebroadcast it? And before the broadcast right expires, the TV series producer has no right to interfere.

In the final analysis, it is because "The Legend of Zhen Huan" is too popular and there are many people who love to watch it, and its popularity has spread to the Taiwan Island area.

According to Taiwan media reports, after the first round of premieres on Taiwan Island, three more TV stations launched rebroadcasts. Together, the rebroadcasts of the three television stations will bombard viewers for 9 hours a day.

When Sun Li, Jiang Xin and other main creators went to Taiwan Island for publicity, a large number of "Zhen fans" went to the airport to pick up the plane.

At the press conference and fan meeting, Sun Li and other main creators were asked to take a group photo by "chasing and intercepting", and they hugged everywhere they went, vying to witness the demeanor of "Concubine Xi" and "Emperor".

"The Legend of Zhen Huan" also enjoys high praise among overseas Chinese.

Most of the Chinese stations in developed countries in Europe and the United States, which mainly target local Chinese audiences, have purchased the copyright of "The Legend of Zhen Huan". After the broadcast, many Chinese stations set a new record high in ratings, and "The Legend of Zhen Huan" was warmly praised and praised by overseas Chinese.

A "The Legend of Zhen Huan" has created huge profits for the cute people, but it has also brought a lot of pressure to the cute people.

As the finale of the year on Blueberry Satellite TV and Donghai Satellite TV, "My Love from the Star" is scheduled to premiere in early December. At this time, the residual warmth of the super popularity of "The Legend of Zhen Huan" has not yet receded.

"The Legend of Zhen Huan" is in front of Jin Yu, what is the fate of "Star"?

Will "Star" be overshadowed by the light of "The Legend of Zhen Huan"?

Since the two TV series are cute dramas, the male protagonist of "Star" is the cute boss Mai Xiaoyu, and "Star" is likely to be the last TV series starring Mai Xiaoyu, which makes many media toss up the topic of "cute drama VS cute drama".

Driven by the media, many netizens are also discussing on the Internet.

""The Legend of Zhen Huan" is so popular, even if "Star" is good, it is estimated that it will be difficult to surpass "The Legend of Zhen Huan". ”

"I also think it is, how good it should have been for the boss to star in "The Legend of Zhen Huan". ”

"Not necessarily, I have watched the promotional video of "Star", and I feel that the boss and Chen Qiaoen are very compatible, and I am looking forward to it. ”

"It's not as good as "The Legend of Zhen Huan". How many times has my mother watched it, but she still hasn't seen enough. ”

……

The publicity work of "Star" is actually quite sufficient.

Nearly ten versions of promotional videos and tidbits, widely reported by the media, hyped up various topics, many stars under Mengren posted Weibo promotion, and even the actors of "The Legend of Zhen Huan" also spoke out on the Internet to support "Star".

Sun Li, Jiang Xin and other stars were interviewed by reporters, and when asked about their expectations for "Star", they all praised and called on the audience to watch.

But the more this is the case, the more people think that the premiere of "Star" will withstand the huge pressure of "The Legend of Zhen Huan".

Blueberry Satellite TV and Donghai Satellite TV, which premiered, have long felt the pressure from the high price of premiere rights. In order to reduce costs, share risks, and increase profits, they edited the TV series.

After editing, the 30-episode "Star" was lengthened by 10 episodes to 40 episodes, and the first version released by Storm Video was also 40 episodes of the TV version.

At the beginning of December, the forty-episode romantic sci-fi comedy "My Love from the Star" ushered in its premiere.