The establishment of a variety show project is a very complex process, which requires various difficulties, the higher the production cost, the greater the difficulty, and the longer it takes to complete. Without him, the risk is too great.

But for variety shows with second-tier stars or above, the starting price of the production fee needs to be eight figures, which is still the most basic and simple variety show. There may only be one second-tier star in the whole show, and a number of stars below the third-tier star foil. The production process is not excellent, and the expectations for the program are not too high, basically without losing money.

These variety shows cannot be regarded as shoddy, but compared with first-line variety shows, the gap is very obvious.

If there is an expectation for the program, the investment will be further increased. Taking "I Am a Singer" as an example, the production cost of the show in the early stage was 50 million. Why is the production fee so expensive?

First of all, stars, "I Am a Singer" has not shown enough dominance, and most singers can't watch the show. Even if some singers are tempted, they are reluctant to compete on the stage, so as not to affect their status. The singers don't want to participate, what can the program team do?

From Qi Chu to the seawater group, each of the seven groups of singers in the early stage has more than worth a reward. Don't listen to the media's propaganda, what is interested in the program group, what wants to compete with other singers!

In the case of unclear prospects of the show and insufficient influence, there are not enough interests, and it is impossible for stars to be tempted. Even Liang Dong's predecessor was the same, although he was not for money, but also because of Shangguan Lin's invitation. If Shangguan Lin hadn't come out, he would not have been able to participate in the show rashly.

Of course, Yang Tao is very smart, although he spent a lot of money to invite singers, but he did not sign a full contract with the singer.

What is a full contract? A full contract is a whole season of contract, from the first term to the finals. In fact, it can be seen from this point that "I Am a Singer" is not as transparent as imagined. Yang Tao signed a contract with the singer for each issue, and the singer participated in one issue, and the program team would pay the singer for one issue.

As for why the singers are willing to sign a contract, it is also because the future of the show is uncertain.

Celebrities are more afraid of failure than the program staff, after all, the staff is hidden behind the scenes, even if it is a failure, it is nothing, as long as there is a chance, they can turn over. Celebrities can't, sometimes a single failure can knock them into the dust.

In case the show fails, they must get out in time, and the deeper the entanglement with the show, the greater the impact on them. As a result, short-term signing has become the best choice for star teams. Needless to say, the success of the show is needless to say, as the early singers of the show, they have the right of first refusal, and it is easy to renew their contracts and continue to stay on stage.

If the show fails in the end, "I Am a Singer" will not have the current influence, and even have a negative impact on the singers in the head-to-head competition, and the singers will easily get out, and even throw all the pot on the program team.

There is no doubt that every singer who finally participated in the "I Am a Singer" program, including Liang Dong before the crossing, had a plan. In case the show fails, if the pot is thrown to the plan of the program team, what will appear in front of the public at that time will be that the program group is shady, the program team staff ignores the needs of singers, the program team competition system is unfair, and so on.

As for the program team, even if there is negative news, they can't refute it, and they have to cooperate with the singers to take the responsibility on their own heads. Success will certainly obtain unimaginable glory and benefits, but once it fails, the program team will have to bear its own price, which is also one of the rules.

Unlike Earth's "I Am a Singer", in the absence of successful cases, Shangguan Lin and Hong Tao are not only groping, but also gambling with their future. Fortunately, the show was a huge success in the end, and they also became the most eye-catching new group in the circle.

"I Am a Singer" is a bet, and other variety shows are also betting. When the show was born, no one could be 100% sure that it would succeed, on the contrary, there were very few successes, and there was an endless stream of failures. To not be the next loser, there are a lot of things that need to be done before the show starts.

A series of work such as market analysis, positioning, and investigation must be carried out, and only after finding business opportunities can the program be established, and the program team can be continued to be formed and the program plan formulated.

It is impossible for any show to decide with a pat on the head, before there is no reference, let alone Shangguan Lin, even if a time-traveler like Liang Dong wants to make a variety show, it is even more difficult. It's a very simple truth, can other people accept their ideas, what do they have to convince investors and superiors?

Convincing the other party requires rigorous market analysis, suitable market positioning, and a qualified promotion plan. Just like Shangguan Lin did, when he was busy, there was also a heated discussion on the Internet.

Regarding the discussion of the second generation of stars, many powerful netizens released many photos of the second generation of stars in the discussion, introducing their living habits, family education and so on. As soon as the point of view came out, many netizens followed the post, and the liveliness was almost the same as that of Chu Mu's TV series.

Is it possible that a hot news is born for no reason, and there is no driving force behind it?

It is precisely knowing that it is not easy for a show to be born, that Liang Dong will be surprised by Shangguan Lin's promotion of the program in just one week.

What we TV people are pursuing is efficiency, and we can occupy the market with one step faster, and we can't even drink a sip of soup if we take one step slowly. Shangguan Lin didn't care about Liang Dong's surprise, and took out a document bag from his side as he spoke: "You are also one of the creators of the show, and you know the inside story of the show." It just so happens that I have a bit of a headache right now, and I don't know what name I should give the show a name, but now that you're free, just help me refer to it!"

'What else can I choose, of course, 'Where Are You Going, Dad?'

Although Liang Dong thought so in his heart, he didn't say it. There is no need for him to follow the memories before the time travel, the memories before the time travel are already in the past tense, they can be used as a reference but cannot be the answer to everything. How the new world develops has its own laws, and there is no need for him to forcibly intervene. Just like the Chinese version of the "Difficult Sutra", some things are better changed than unchanged.

Picking up the documents on the table, Liang Dong looked at them one by one: ""Father and Son", "Dad and Me", "Me and Dad Go on a Trip", "Wonderful Moments", ...... What kind of rotten name is this, no matter how you look at it, it's not suitable as a name for a parent-child variety show, right?"

He also thought that with Mango Station as the backing, the team behind Shangguan Lin would provide more excellent names, and only after learning about it did he realize that he was wrong. is obviously a variety show with celebrity parent-child interaction, and the names provided are more rustic than the other, and the team is all 'talent'.

Contrary to Liang Dong, Shangguan Lin disagreed with him: "Why is it inappropriate? Dongzi, you have to understand the point of the show." It is a celebrity parent-child variety show, focusing on parent-child interaction, to put it bluntly, it is a children's variety show with children as the protagonists, so the name of the show cannot be too complicated, and the audience must be able to see the core of the show at a glance!"

Liang Dong admitted that what Shangguan Lin said was very reasonable, the name of the variety show is the same as the title of the book, you will honestly show your rebirth if you are reborn, and you will write about it when you cross, don't pretend to be a mysterious name, and you are not a great god, and book fans don't have so much patience to put it on the title of the book. If the title of the book is not good, the chance of hitting the street immediately increases by 20 percent.

Whether it's the title of the book or the name of the show, it's all about screening the audience. Obviously it is the abuser who has to say that he is a cool article, and it is obviously a romance that he has to say that he is decisive in killing, and the result of selling dog meat on the head of a sheep is that both sides are not pleasing and are abandoned by everyone. In this way, the same is true for variety shows.

Liang Dong nodded: "I understand what you mean, there is no problem with highlighting the theme, but this highlight is too weak! "Father and Son" gives people the feeling that it is a father and a son, who said that the son is the second generation of stars, if you use this title, I guarantee that the program team will be in big trouble." The name "Daddy and Me" is a bit better than the first one, but it is also limited, because the protagonist is Dad, and the audience will subconsciously focus on the star, and the theme is equally unclear!"

Speaking of which, he pointed to the third plan: ""My Dad and I Go on a Trip" is not bad, the theme is obvious, and the core is clear, but are you just letting celebrities travel with their children in your plan?"

Shangguan Lin shook his head awkwardly, travel is only the purpose, and the interesting things that happen during the trip are the focus.

Liang Dong pushed the third plan away: "It's not a trip, and this plan can't be adopted." As for "Wonderful Moments", ......"

He picked up the plan of "Wonderful Moment", and to his surprise, the other plans had three or four pages of content, and this plan was only two pieces of paper, which can be seen from this point that Shangguan Lin did not approve of this plan.

"I know, it's not suitable!" Looking at the plan in Liang Dong's hand, Shangguan Lin shook his head helplessly, and the few plans he brought were all wiped out.

"You just know, you know better than me how important the name is to the variety show, other plans can be slower, the name must be cautious!" Liang Dong is not a participant in the show, he is an outsider, there is no need to make irresponsible remarks, at most inform his own opinions, as for what name to choose, it depends on Shangguan Lin.

After finishing speaking, he put down the plan casually, and the plan and the table were gently slammed together, and the two stacked papers were instantly separated. One fell in the middle, and the other slid in front of Liang Dong. He didn't think about it at first, and glanced at it casually. The next moment, his body couldn't help but pause. I saw that on the white A4 paper, someone wrote a few words clearly with a blue pen.

"Dad, Where Are You Going".