readx;? New business areas!

Yang Peng sneered, apologize, this word has never appeared in his life, he glanced at the piece of paper, and his face changed after seeing a few keywords. Pen "Fun" Pavilion www.biquge.info

Immediately reached out and picked up the piece of paper and looked at it carefully.

"Fengxing, how to develop like this in the future?" After a long time, Yang Peng raised his head and looked at Gao Leng, with passion bursting out of his eyes.

"That's what you're best at, isn't it?"

Yang Peng picked up the paper and looked at it again: "Xingfeng Xing is not developing in the direction of comprehensive magazines?"

Yang Peng didn't say 'Fengxing', but said 'Xingfengxing', this attitude illustrates the change in his heart, he is no longer aggressive and also put away his fists, with a very embarrassed smile on his face.

"Hug ...... I'm sorry...... Mr. Gao, I was too ...... just now, "It's not easy to make Yang Peng apologize, he is hesitant."

"Little things. Gao Leng hurriedly interrupted.

It's naturally inappropriate to slap the table, and it's normal to be pressed by Gao cold, but you can't be ruthless, there's no need for that.

"First, after the group grows, there will definitely be many similar magazines in Xingsheng Magazine, but there is no need for the same magazine business at present, so Fengxing can't copy Xingsheng's way;

Yang Peng nodded, the company he opened overseas is a small fan economy company, specializing in fan business around the industrial chain of European stars, the company is not big, but the profit is very considerable, this considerable is relative to investment and income, a very small investment to obtain a hundred times the income, for Yang Peng, who was still in graduate school at the time, was an excellent exercise.

And at this summit, Gao Leng saw his shining point: Yang Peng, who had been doing fan economy before, was particularly good at linking celebrities with live broadcasts, and he was skillful in his skills.

"In fact, Xingfengxing's development path is wider than that of Xingsheng Magazine, Xingsheng Magazine is going to the first paper magazine in China, and will develop a number of magazines, newspapers and other paper media in the future; ”

In this way, Xingfengxing's expansion is indeed wider, wider than Lao Yang's previous setting.

"Invest 100 million, give me all at your disposal?" Yang Peng was a little surprised.

"Yes. Gao Leng nodded affirmatively: "I only make judgments on the general direction, and you can do the specific details." I suggest setting up a fan economy business group, you have previous experience in this area, the empire's fan economy has just started, compared with those scalpers on the market, our regular army will definitely make a profit in this area. ”

The fan economy is a very invisible one in the extended economy of the entertainment industry, but it is a very well-known one by fans.

When we see that the media often appear at the airport to pick up the airport, the uniform clothing pick-up is generally operated by a company specializing in the fan economy; listening to the live concert of the star, the uniform costumes, the unified indicator light in the hand, and the other collectibles purchased are mostly cooperated by specialized economic companies.

The economic company and the artist team work to organize admission, pick-up, promote peripheral products, and then share with the artist company.

That's one thing.

On the other hand, he did not cooperate with the artist team, but developed some small products of first-line stars by himself, such as photos of artists on the cup, hanging ornaments, etc., the quality of the products made by regular fan economy companies is particularly good and high-grade, which will attract a large number of fans to buy, and will also attract group purchases from artist companies.

At the beginning, Yang Peng did the second way, after all, the first-line stars of European and American countries would not cooperate with him officially.

Yang Peng is already good at how to develop his business in the face of fans, and now there is only how to negotiate cooperation with celebrities, and this is now easy to negotiate cooperation with some celebrities with the back of Starlight Media.

"I think it must be done in China to do a fan economy, and I am really good at it, and I can also cooperate directly with artist companies in China, after all, we have some resources for magazines. Yang Peng nodded affirmatively: "At that time, I just wanted to do this when I returned to China, but my father felt that this kind of industry was not very popular......

This kind of industry is indeed not very popular in the eyes of older people, just like when the paparazzi first emerged, many people disdained to do it, but after several years of development, now Zhuo Wei has become the first paparazzi, and many companies specializing in breaking the news of celebrity lace have begun to be established.

The first one is often questioned.

"No, it's a fist industry. Gao Leng obviously didn't think so, he stood up and smiled: "We don't just make fans that money, at present, there is no company in China that organizes fan activities specifically for artist peripheral products, concerts, meet-and-greets, etc., some artist companies do it themselves, but they can't spare their hands, so they don't do it standardly; ”

At present, although there are many domestic celebrity fans who are crazy, and there are many companies doing celebrity peripheral products, there is indeed no company that is particularly big and can include the peripheral products of most celebrities.

After all, the empire's entertainment industry has only begun to develop rapidly in the past fifteen years, and the fan peripheral market has only begun to have an amazing blowout in the past five years.

"If there is a company that specializes in standardized promotion for fans, I think artist companies will be interested, but the premise is that this fan economy company must be professional enough. Yang Peng answered.

Yang Peng is really very spiritual about the fan economy, and nodded coldly approvingly.

"As long as we do it well, this will be a lot of income, and we will be the No. 1 fan economy company in the empire. Gao Leng stretched out his hand and patted Yang Peng's shoulder: "The first customer we face is mainly celebrities, cooperating with celebrities, and then facing fans after cooperation, developing a series of peripherals under the authorization of the star team, pillows, quilts, collection cards, etc., when the stars of the cooperation are in any large-scale event, we come out to organize fans to be present." The key is to be big, take the lead in occupying this market, it's not interesting to be one or two stars, if you want to do it, you have to include 50% of the second-tier stars in the empire. ”

Don't underestimate the fan economy, as long as you are a well-known leader in China, then almost all first- and second-tier stars will come to you for cooperation, after all, peripheral products are one of the highlights of star value creation, which is the star does not make money in vain after taking on advertising. If you have a company that is particularly formal and experienced and specializes in operating the fan economy, you will also appear to be a special name when you work together.

Just like some male stars who have broken away from the Korean team today, they have broken out several airport pick-up photos, fans are orderly, uniformly dressed, holding hands to open the way for idols, no one is crowded and none of them rush to take pictures, causing reputation in the industry.

After a certain actor's concert, every fan stool was set up well, without the slightest confetti, which also became a headline for a while, making people feel that the actor's fans are particularly qualified.

Is it because the quality of this star's fans is so high?

Not really.

The team of artists who returned from the Korean team followed the Korean fan economy cooperation method, and they cooperated with the current professional fan economy company in China, which is responsible for distributing uniform clothes, hats, and lamps to fans before and after the concert. Don't underestimate these things, although there are imitations of the hats they wear on their heads, as long as they enter the venue, every fan will buy genuine brand lights and hats, which are expensive.

And the fan economy company is professional enough, and it is naturally better to guide fans to pick up the airport than to rush together to pick up the airport.

The star team is happy to cooperate with such a company, firstly, to save trouble and face, and secondly, to share.

If a fan economic management partner who becomes a first-tier star can earn 10 million net profits a year, then what about ten, what about a hundred? Extend to second-, third-, and fourth-tier stars?

This is a huge market, and this market is the most suitable for Yang Peng, who has experience overseas.

Only by knowing people can we make good use of them.

Lao Yang knew that his son was suitable for this, but he disdained to let him do this, after all, this kind of company in China does not seem to have a system, Lao Yang wants to let Yang Peng take his position and make Fengxing a comprehensive magazine, which represents social status.

Do fan economy?

It's too unsocial!

"Do you want to do it?" asked Gao Leng.

"Hmm. Yang Peng's eyes lit up.

"This industry can be listed. Gao sneered: "100 million in venture capital, you use it all to invest in this, call me when you need my assistance." ”

Gao Leng, very optimistic about this sunrise industry, social status?

"Well, I've got to think about it, I've got to go to South Korea and then I've got to go to the United States, where there are very established fan economy companies. Yang Peng looked full of fighting spirit, and after he nodded towards Gao Leng, his face showed a little embarrassed expression again: "What, Mr. Gao, then I'll go and get busy first." ”

Yang Peng shouted Gao Leng 'Mr. Gao' It is still relatively natural, he has been working under Lao Yang, and if something happens, he will find Lao Yang to settle down, he has long been accustomed to the environment where someone is in charge of the overall situation above his head, and now Gao Leng is in charge of the overall situation above It is easy for Yang Peng to adapt.

And being able to let him do what he wants to do and what he has experience to do makes Yang Peng, who is not suitable to be at the helm but has strong ability, is very likely to grow into a very good executive.

"Let's go, the first group executive meeting will be held in a moment, go and rest. Gao Leng nodded.

The group has not yet been established, there will be a lot of things to discuss in the early stage, this meeting is very important, Lu Yajun, Yang Peng, Jian Xiaodan, Lao Hang, Hua Ge, Jianzong, Biao Ge will also be present, after all, part of the shares of the land in Hook Village are occupied.

The fat man was also on the list of attendees.

The fat man was excited, and Lao Jiao, who felt a lot of pressure, looked a little nervous, Lu Yajun was the most calm, and Brother Hua, who had long been closed by the imperial capital's own clothing store, and Jian, who used to do tea business, were a little excited, after all, the Gao family agriculture they did got a huge amount of venture capital.

As soon as I thought of setting up a group, these men who fought together were naturally enthusiastic.

(3,000 words, 11th on the monthly ticket list, everyone is good for giving a top 10?

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