Wang Qinghe herbal tea, Chu Tian of this world has naturally heard and drunk it, but he didn't think about it before, after all, this world and the original world have too many similar things, including brands.

After answering Xie Hua's phone call named Huang Nai'an to make an appointment to meet, he quickly searched for this brand with his mobile phone, and after reading it, he was very emotional.

This Wang Qinghe herbal tea and the original world title of the voice of the herbal tea turned out to be in the Qing Daoguang period, the history of the establishment of the brand is almost exactly the same, the beginning of deviation was in the fifties of the last century, the name of the herbal tea has also changed several times into the current Wang Qinghe.

If you trace back to the roots, this herbal tea is the other herbal tea, but it is just a different development in the past fifty or sixty years.

Wang Qinghe herbal tea began to develop rapidly into a national brand after the millennium, and the current scale is no worse than the original world, ranking first in the sales of Chinese herbal tea brands for thirteen consecutive years.

Wang Qinghe's investment in advertising and marketing has always been very large, refusing to fully count, last year Wang Qinghe Herbal Tea alone had as many as 11 variety shows, if you add TV advertising, online advertising and other channels of advertising investment....... the specific amount of Chutian relying on the mobile phone will definitely not be searchable.

told Mr. Zhang and others about this matter, according to the news they got there, this year's investment in the promotion of Wang Qinghe's herbal tea variety show will exceed last year, but the number of programs will shrink, that is to say, the title of the ace program will be concentrated, it is estimated that it is precisely because of this that Huang Nai'an will find Xie Hua, and 100% also find other people for reference.

According to Mr. Zhang, if you can find the title sponsor yourself, then it will naturally be much smoother to find a buyer next, as for whether the buyer, that is, satellite TV and the network platform, will participate in the advertising share of the title sponsor, or use this to lower the price, this naturally needs to be discussed in detail.

But anyway, it's a good thing.

Chu Tian and Huang Naian met at eight o'clock in the evening of the next day, and in the afternoon before that, Chu Tian went to Galaxy Production to have a small meeting with Mr. Zhang and others, and unified their opinions on the price of a separate title sponsor.

Before they found the satellite TV broadcast platform, Mr. Zhang and others were quite low, but in the face of the high pressure of 80 million production costs, the price they gave was naturally not too low, 35 million!

35 million, this is a number that both of them can accept.

Chu Tian didn't say much about this, and he couldn't talk about a higher price if he patted his chest, anyway, just talk about it according to this as the bottom line, after all, Mr. Zhang, they still understand the market.

met with Huang Nai'an, Chu Tian also brought Director Zhang and Wang Pengcheng, the two of them followed, and Chu Tian talked.

Huang Naian is about fifty years old, his face looks very feminine, and the first feeling is that this is a person who is good at hiding needles in the cotton and it is difficult to entangle, but the fact is the opposite, after meeting and saying hello and sitting down, he is very direct as soon as he speaks: "If your program can guarantee an average rating of 3, our company is willing to pay a naming fee of 50 million." But here's the question, what if you don't get to 3?"

As soon as Huang Nai'an's words came out, Mr. Zhang and Director Wang's eyes widened.

Chu Tian was calm, his fingers slowly tapped twice on the table, and said: "If the average rating of the program is less than 2, the naming fee will be refunded in full." If the ratings are less than 2 to 3, we will only receive 30 million and return 20 million. If the average rating reaches 3, your company will need to add another 20 million naming fees. ”

Chu Tian said this, but Mr. Zhang and Director Wang were stupid.

If it weren't for Jiang Shan's repeated confession that everything was for Chutian, they really wanted to stop this pen. Tens of millions of agreements, this Nima is not a playhouse, what kind of betting!

"In other words, if the ratings are more than three, you want 70 million naming fees?"

Huang Naian glanced at Chu Tian, saw Chu Tian nodding solemnly, frowned, reached out and pushed his glasses, and stood up.

Seeing Huang Nai'an standing up, Mr. Zhang and Director Wang also stood up for the first time, thinking that Chu Tian's words had collapsed directly. This is the first reaction, because the naming fee of 70 million is too high, 50 million is already a sky-high price, but I didn't expect Chutian to propose 70 million!

Seeing this, Huang Nai'an stretched out his hand and gestured to Mr. Zhang and Director Wang, and said, "You guys sit down first, I can't be the master of 70 million, I have to call the company to discuss." ”

Mr. Zhang and Director Wang were stunned, are they still discussing?

Consult!

This Wang Qinghe herbal tea is really crazy about smashing advertisements!

After Huang Nai'an went out to call, Mr. Zhang and Director Wang both looked at Chu Tian, Mr. Zhang thought for a while and said, "Boss Chu, should we talk to Mr. Jiang about this gambling agreement?"

Chu Tian nodded, he didn't stop him, and when Mr. Zhang saw this, he hurriedly went out to call.

Mr. Zhang came back soon after going out, smiled wryly, and said to Chu Tian: "Mr. Jiang said that you should take the idea of everything." ”

After speaking, he sat aside, not sullen, but a little puzzled why Mr. Jiang trusted Chu Tian so much.

After about ten minutes, Huang Nai'an came back and said to Chu Tian: "I have already told the company about the situation, and the company means that if you follow Boss Chu's agreement, after the average rating reaches 3, the company can add another five million, and you can sign the contract directly tomorrow and the day after tomorrow!"

As soon as Chu Tian heard that he had something to talk about, he smiled and took out an agreement and plan from his bag, handed it to Huang Nai'an, and said, "Mr. Huang, is this good, we both go back to think about it, and we can make an appointment to talk about it." This is the agreement and the plan, the details of the cooperation content are already in it, you can take it back can also be used as a reference, if there is anything that needs to be added, the next meeting will be added. What do you think?"

Huang Nai'an was silent for two seconds, then took the document with a smile and said, "It seems that Boss Chu is very confident!"

Chu Tiandao: "If you don't have some confidence, you will never dare to mention such a naming fee." ”

"In that case, let's all go back and discuss it again. ”

Huang Nai'an shook hands with Chu Tian, shook hands with Mr. Zhang and Director Wang, didn't linger, and left directly.

Mr. Zhang and Director Wang didn't know what to say about it for a while, they were already very satisfied with the 55 million naming fee, but they were not fools who could see that Wang Qinghe Herbal Tea had room to talk about the 70 million naming fee, and felt that Chu Tian was a little aggressive, and admired Chu Tian's courage, and both of them were very conflicted in their hearts.

After this meeting, for three consecutive days, Chu Tian, Mr. Zhang and others were waiting for news from Wang Qing and Herbal Tea, but they never waited. In this way, Mr. Zhang and the others even felt that Chu Tian might be cold.

Another three days have passed, and seeing that the end of the year is approaching, there is still no news from Wang Qinghe Herbal Tea.

At this point in time, the audition of "The Voice of China" has also been suspended, and the remaining auditions will remain after the Lunar New Year, and Chutian has basically temporarily withdrawn his focus from "The Voice of China".

New Year's 24, that is, Chinese New Year's Eve, local satellite TV began the carnival of the Chinese New Year's Eve Spring Festival Gala, and the artists under Sky Agency all received invitations from different satellite TV Chinese New Year's Eve Spring Festival Gala, and even Qiang Gelin Dongqiang appeared on Mango Satellite TV's Chinese New Year's Eve Spring Festival Gala.

Chu Tian, Ah Wen and others were busy arranging the performance songs for these artists, and they were all very busy.

On the twenty-fifth day of the Lunar New Year, Mr. Zhang made a phone call to Chutian, saying that there was a brand that wanted to make an appointment with the title sponsor, and Chutian could only fly back to BJ from Changsha immediately.

This brand is a cosmetics brand, and the naming fee given is really not low, with a naming fee of 45 million, and there is no limit to the ratings.

In this regard, Chu Tian did not agree, nor did he make additional requests, only said that he would go back and consider it for the time being, and ended the meeting.

And less than an hour after the end of the meeting, Chu Tian received a call from Huang Naian, and agreed to meet on the evening of the twenty-sixth day of the Lunar New Year.

After Mr. Zhang knew, his eyes lit up: "I said that there was no movement over there for so long, I thought it was cold, but I didn't expect it to be covered, it seems that I know that there is brand contact, and I am in a hurry!"

Chu Tian smiled: "If this is the case, then the urgency is a little too obvious, it should be a coincidence." ”

Mr. Zhang wondered why Chu Tian was humble this time.