According to Lao Xiao's theory, men conquer the world and women conquer men, which is an important law in the public relations circle.

The reason why female PR is more mixed in the PR circle is because they are born with physical advantages.

According to Lao Xiao's words, if a female public relations person does not know how to make good use of their natural advantages, then she is not qualified to move towards a higher development platform.

Of course, some female public relations who are particularly capable, quick-witted, and do a particularly good job in business should be exceptioned.

For those super capable female publicists, Lao Xiao will give special treatment.

But for most female public relations, Lao Xiao attaches more importance to their "natural advantages".

When Zhang Qiyang heard about this at first glance, he felt that this old Xiao was quite shameless, using a higher platform as a transaction to play with his subordinates, and what he said was quite high-sounding.

But if he ponders this reason carefully, he can figure out that there is a certain amount of wisdom in this.

The entertainment industry and the PR circle are a bit similar.

There are many women who are favored by God, who can still mix well without sitting on their laps.

But most female stars must rely on "natural advantages" in exchange for a higher development platform.

It's unfair, but it's a fact that no one can change.

There are many times when you can only do better than others if you are completely open-minded and know how to use all your advantages.

If you don't give anything and get the opportunity to advance purely by luck, then you probably won't cherish these hard-won opportunities, thinking that such pies will always fall from the sky.

Only when you have really paid a huge price will you understand how difficult this opportunity is and will truly cherish these opportunities.

This is the core idea that Lao Xiao conveyed to Zhang Qiyang - if others want to benefit from you, then you must make him or her pay a higher price, so that they will really cherish the opportunity. Otherwise, even if you give this person a chance, you may be wasting the opportunity.

Zhang Qiyang learned a lot from the contact with high-end people like Lao Xiao.

He now attaches more importance to public relations.

After the establishment of craftsman culture, the core work of the company is to make Zhang Qiyang a cross-era world star.

The role of the PR team is extremely important here.

The artisan culture had just been established, and their own PR team would certainly not be able to cope with the various problems that might be encountered.

Partnering with a senior PR firm is the most efficient way to do it.

At present, in this dimension of China, the top two public relations firms Ogilvy and Boya are both world-class foreign public relations firms.

Artisan Culture and Ogilvy and Boya are also talking about cooperation, and their cooperation with these two world-class public relations companies is mainly focused on the international marketing affairs of Zhang Qiyang and Artisan Culture.

The image and marketing public relations work of Craftsman Culture in China has reached a strategic cooperation intention with Blue Pointer, and if nothing else, their series of public relations and marketing work in China are ready to be handed over to Blue Pointer to do.

As for Lao Xiao's behavior and wisdom, it also gave Zhang Qiyang some inspiration.

He doesn't necessarily have to be like Lao Xiao, when providing others with a better development platform, take advantage of others to test the other party's spirit of dedication.

But he must also pay the corresponding price for the other party, and he can't just give the other party pie to eat for no reason, so as not to let the other party not know how to cherish the opportunity.

At present, Zhang Qiyang is considering the artists he wants to work with, and the first idea is to sign the other party into the craftsman culture, only by signing the other party into his own company and locking these stars with a more demanding contract can it be possible to really restrain these stars.

For example, the several projects opened by the craftsman culture are ready to poach the other party's artists to their own companies, if the other party insists on not coming, then no matter how good the other party's conditions are and how outstanding the talent is, Zhang Qiyang will not cooperate with the other party.

For example, for the two films that Craftsman Culture is preparing to start shooting, its main creative team, Zhang Qiyang, is ready to sign them in Craftsman Culture, and then they will negotiate further cooperation.

The negotiations have gone relatively smoothly.

The two main creative teams he wants to dig up, one is the "Virtuous" team led by Zhao Qifan and Wu Ming, which belongs to the straggler type with no background. They are very willing to join the craftsman culture and work together with Zhang Qiyang to work hard for the future.

The other team is the "Burning Sun" team under Dongyu, which is a relatively new team from the director to the screenwriter team, and it is not difficult for Zhang Qiyang to poach them from Dongyu.

Today's Dongyu is still taking the development route of rapid expansion, but this behemoth is more like Zhang Qiyang's back garden, Zhang Qiyang can take what Dongyu wants, relying on the identity of the prince, he can dig anyone he wants to dig more easily.

But Zhang Qiyang didn't have the idea of hollowing out Dongyu all at once, the craftsman culture had just been established, and he didn't have the strength to swallow elephants.

Craftsman culture can only be like a wolf now, biting Dongyu bite by bite, starting from talents who are not very valued by Dongyu, and at the same time maintaining a high degree of cooperative relationship with Dongyu, fattening Dongyu one step closer, and when the time is ripe in the future, he will dig up the essence team of Dongyu one by one.

Including Li Xuan's Chen Ke team, as well as elite variety show teams like Xiao Qiang of the Variety Show Department, Craftsman Culture will fight their ideas in the future.

At present, Zhang Qiyang has set his sights on several artists of Dongyu and is ready to poach them in advance. This includes Wang Dawei and Zhao Lijing, the little flower that Dongyu is focusing on cultivating.

Zhang Qiyang has talked with Wang Dawei and his brokerage team, and also found the senior management of the brokerage department of Dongyu and reached a consensus on Wang Dawei's transfer.

After the establishment of the craftsman culture, they will immediately pay Dongyu 3 million termination money, and Wang Dawei personally pay 2 million, a total of 5 million termination money, to Wang Dawei and his royal agent to dig up the craftsman culture from Dongyu.

Wang Dawei himself didn't want to pay two million out of his own pocket to redeem himself, but Zhang Qiyang, in line with the idea of making Wang Dawei pay the price, had to pay two million for him, and at the same time gave Wang Dawei a better development commitment, Wang Dawei was helpless to prepare to complete the transfer.

As for Zhao Lijing, Craftsman Culture is also talking with Dongyu, ready to dig up this little flower.

If the negotiation goes well, Zhao Lijing will also ask for a part of the termination money to defect to the craftsman culture.

The reason why Zhang Qiyang wanted to dig Zhao Lijing so soon, instead of putting Zhao Lijing in Dongyu to continue raising, was because he had already set up a project for the company to shoot "Meteor Garden".

Taking advantage of the fact that everyone still regards him as the richest young master, he wants to shoot this work that is likely to be a popular work while the iron is hot to satisfy the audience's taste.