Lin Feng's words, like Huang Zhong Da Lu, rang in Zhang Yani's ears. Pen & Fun & Pavilion www.biquge.info

She was stunned for a moment, then her pretty face flushed, and she said in a coquettish voice: "Brother Lin, is what you said true?

Lin Feng said: "It's like two women, born exactly the same, both beautiful." But if someone who knows them well tells you that one of them has a compassionate and kind heart, and the other is fierce and vicious, which one will you choose?"

Zhang Yani said: "Of course it's the kind one." ”

Lin Feng shrugged his shoulders: "That's right." Pisces is that kind woman, and as such, consumers have chosen it. ”

Zhang Yani leaned on her right hand and fell into deep thought.

"Xiaoni, it's time to reflect. Elder Zhang said, "Fortunately, Brother Lin woke you up!"

Zhang Yani said: "I always thought that our car was the most perfect. ”

Lin Feng said: "There is no perfect thing in this world, only the most suitable thing for you." ”

Zhang Yani said: "Our blue sky, the spare parts, although relatively cheap, but the price is also cheap, this is the most cost-effective car." ”

Lin Feng said: "Compared with Pisces, the price of your blue sky does have a little advantage, but this price is not very low. ”

Zhang Yani said: "That's also low." ”

Lin Feng said: "You go to buy fruits, there are three kinds in front of you, one is imported pure natural organic, one hundred and one catties, the second is domestic, five yuan a catty, and one is a little worse, four yuan a catty, which one do you choose?"

Zhang Yani said: "I'll choose five pieces." ”

Lin Feng smiled: "Why?"

Zhang Yani said: "The same thing, so expensive, it's definitely not necessary, it's just a kind of flaunting, four and five are about the same, I accept them, so naturally choose a better one." ”

Lin Feng said: "Yes, you understand the reason very well." ”

Zhang Yani was stunned, savored it, and suddenly realized.

"It's called the golden mean. Lin Feng continued to enlighten her, "Our countrymen have always advocated the golden mean. This kind of thinking has penetrated into our bone marrow, which is the psychology that we should grasp in sales. ”

Zhang Yani nodded: "Before, no one has ever told me this. “

Lin Feng said: "When you studied abroad, you learned the Western set of management methods and marketing techniques. The truth is universal, but these truths must also be adapted to the time and local conditions. ”

Zhang Yani said: "In this way, I still don't know much about the domestic market. ”

Lin Feng said: "What consumers need is not the most expensive and best, nor the cheapest and worst, but the most suitable for themselves." Therefore, the positioning of our products is very important. What kind of consumer group is targeted, and then target this group of people to develop products that they want to buy when they see them. Then you've succeeded. ”

Zhang Yani said: "In this way, high-end goods still have the value of existence. ”

Lin Feng smiled: "Of course. High-end goods, suitable for high-end buyers. This is the problem of the level of positioning. ”

Zhang Yani said: "Brother Lin, I will ask you for advice on these questions another day." Now, teach me how to get rid of the blue sky's inventory!"

"If you know the crux of the problem, it's easy to solve it. ”

Zhang Yani held his hand and said, "Say it quickly! I'm in a hurry." ”

Lin Feng gently spit out a few words: "Replace the accessories!"

Zhang Yani said: "All for it?"

Lin Feng said: "It's best to have all." ”

Zhang Yani said: "Brother Lin, this is too wasteful, isn't it? Is there a way to save money? For example, only change the car logo and change it to a Pisces?"

Lin Feng said: "I agree with you to change the car logo." However, have you thought about it? The car logo has been changed, but the quality of the blue sky has not been changed, and there will be problems in the future, and even the Jiangqi signboard will be smashed. ”

Zhang Yani said: "How can it be so serious?"

Lin Feng said: "You should have learned the way of brand operation. Building a brand requires years or even decades of consistent quality and after-sales service. But to destroy it, it only takes one day, one event!"

Zhang Yani sighed silently: "I understand the reason, but so many cars cost a lot of money." ”

Lin Feng said: "Then do you plan to scrap them all, or do you want to replace the accessories?"

Zhang Yani said: "I listen to you." ”

Lin Feng smiled: "Okay, I won't let you suffer." This time, you Nantian show sincerity, and next time, consumers will get used to your accounts. ”

Zhang Yani said: "Brother Lin, aren't you afraid, church apprentice, starve to death Master?"

Lin Feng said: "The automobile market is infinitely vast, and both masters and apprentices can survive better. ”

Zhang Yani said faintly: "You are so good. Where am I going to find someone like you?"

Lin Feng didn't answer.

Zhang Lao said: "Since it has been decided, then change it according to Brother Lin's intentions." Be sure to clear Blue Sky's inventory as soon as possible. ”

Zhang Yani took the order and asked Lin Feng, "When are you going back to Jiangzhou?"

Lin Feng said: "I'll go back when it's over." ”

Zhang Yani made a phone call.

Lin Feng nodded.

Coming out of Zhang's house, Lin Feng felt light, held his head high, and looked at the sky.

"It's really an unexpected surprise to be able to cooperate with the Zhang family!" Lin Feng's gaze suddenly sharpened, "Song family! Don't blame me for being polite! You provoked me first!"

Tang Xiao was also very happy for him when he learned the result, and said: "Like people and enterprises, the most important thing is to find partners and confidants. I hope the Zhang family can be your best partner!"

Lin Feng smiled: "With your auspicious words, it will definitely be possible." ”

Only Tang's mother, still displeased, said to Lin Feng: "You don't know the Zhang family, but I know very well. The Zhang family is not as good as you think! You can be careful, don't let them be guns!"

Lin Feng smiled: "Mom, everyone is a gun and a hunter. ”

Tang Mu said: "I'm afraid that you can't play with others! Especially that old Zhang Tou, that is a person who has become a fine man! Look at how many old immortals like him are there in the world today? Don't say it's you, it's like Old Tang, ten is not enough for Lao Zhang Tou to play alone!"

Tang Xiao snorted and said, "Mom, you are growing the morale of others and destroying your own prestige!"

Tang Mu said: "I just told you in vain, don't think you have a plan." It's like borrowing money, you think about other people's interest, others think about your principal! No one should take anyone for a fool. ”

Tang Xiao said: "Mom, don't worry, Lin Feng is not a fool, he is shrewd!"

Lin Feng smiled lightly.

He touched the doorway, when Tang's mother nagged, you must not answer, as soon as you answered, she would be endless, you ignore her, she said boring, after saying a few words, it will be fine.

Silence is golden!

What's more, Lin Feng, who was in high spirits and ready to do a big job, where would he listen to Tang's mother's words?