"It's very simple to say, invite celebrities to hold fan meetings and perform programs on the live broadcast platform, sign up Internet celebrities to do live broadcasts, and invite online singers to hold concerts on the live broadcast platform...... These are the directions of future efforts, and there needs to be a detailed plan for how to do it. Pen & Fun & Pavilion www.biquge.info," Ma Cong said.

This inspiration comes from the scarf. In the early days, in order to develop, the scarf took the initiative to invite celebrities, celebrities, etc. to open the scarf. This method is also really effective, allowing the bib to step onto the fast lane of development and become one of the domestic Internet giants. Have a strong presence.

The scarf can do this, and the live broadcast platform can do the same. The general live broadcast platform may not invite so many celebrities, but behind the YY live broadcast stand Skynet Group and Ma Cong, which star dares not to give face?

"It's not just live broadcasts, competitive competitions can also invite celebrities to participate, and use the appeal of celebrities to promote our esports. Even, as long as the influence of esports is big enough, those stars will be proud to be on the esports stage. The 'Super Bowl' of esports, think about how exciting it is. Ma Cong waved his arms and said in an excited tone.

The Super Bowl is the American football league, and it is the most influential sport in the United States, and even the NBA is slightly inferior. At the same time, it has also become one of the most watched TV programs in the United States.

There may be many people who don't understand this. To put it bluntly, think about China's Spring Festival Gala, which has a similar influence.

It was an absolute hit when it appeared on the Spring Festival Gala in China, and if it performed on the stage of the Super Bowl in the United States, it would immediately become a household name.

Ma Cong actually compared esports to the Super Bowl, which shows how huge his ambitions are. But Zhu Ziqing is not as optimistic as him, and there is still a long way to go to achieve this kind of influence.

"It's a good idea, it's very feasible. But that alone doesn't convince me. Zhu Ziqing said. He already knew these things. In his previous life, he had a rough understanding of Principal Wang's 'Banana Project', and inviting celebrities or something had already been in the plan.

Ma Cong also knew that there was no way to convince Zhu Ziqing with these alone, so he was not disappointed, but continued: "In addition to inviting celebrities, we also have to work the anchors, and we have to take the initiative to cultivate excellent anchors." ”

"Oh, can you say a little more detail?" Zhu Ziqing was also interested.

"Inviting celebrities is just a stopgap measure, they have their own careers to do, and it is impossible to broadcast live for a long time, and it is impossible to broadcast live on time. ”

Zhu Ziqing nodded, celebrities and celebrities are very busy, how can they have time to live broadcast every day. This is also the reason why few celebrities entered the live broadcast world in their previous lives. There are also some celebrities who will communicate with fans in the live broadcast room, but keep in mind that this is only occasional.

This also means that the traffic they bring is unstable, and the celebrity broadcasters may run out. We're going to find a way to keep these people. ”

"At this time, it depends on the anchor we sign up. The more engaging their show is, the more they will retain this audience. There are more excellent anchors, and word of mouth has been played, even if there are no stars, it can attract more people to watch. ”

"And once the live broadcast industry develops, there will definitely be a lot of competitors. We can invite celebrities, and so can others. At this time, everyone is comparing who has more excellent anchors. ”

"Therefore, for long-term development, we must establish a complete anchor training system and continuously cultivate excellent anchors. ”

"Good. Zhu Ziqing couldn't help but applaud loudly, he really didn't think of this method. In his memory, in his previous life, it seemed that there was no live broadcast website that did this. Their approach is still at the stage of inviting celebrities and poaching other excellent anchors everywhere.

In the past life, those live broadcast sites may teach their anchors how to increase popularity, how to manage fan groups, and how to make viewers spend money on rewards. But almost no one will take the initiative to train the talent of the anchor.

The entertainment industry can find ways to train artists, and there are countless professional and non-professional art schools. In a sense, anchors are also celebrities, and we can also hold special training courses to cultivate the ability of anchors.

Ma Cong's vision and way of thinking are really unique, and he can think of such a way in such a short time.

For the first time, Zhu Ziqing felt that he was right to divide the cake with Ma Cong.

He took the initiative to talk to Ma Cong about the live broadcast, just to trick Ma Cong. Someone is going to say, why should the cake he found be distributed to others for nothing? Could it be that Zhu Ziqing is stupid?

On the contrary, he did so deliberately. The development of the live broadcast industry in his previous life clearly told him that the big cake of live broadcast could not be enjoyed exclusively.

When everyone discovers the business opportunities, there will definitely be a lot of people coming to share the cake. Is there a way for Skynet to prevent others from entering? No.

It's as if Origin Chinese has no way to stop them from buying vertical Chinese.

Unknown competitors aside, he knew in front of him that there was a 100% person who would enter. That's Ma Cong.

The relationship between live broadcast and e-sports will not be repeated here, since Ma Cong is bound to e-sports, he will never give up the live broadcast industry.

The power of the richest man's house cannot be underestimated, and when the time comes, the two sides will definitely be able to fight in a river of blood. Maybe it's okay to be a leader in the industry with foresight, but to do so is to set up another enemy.

If the two sides cooperate to make this cake bigger, they will deal with competitors together and eat the biggest cake. Earn no less than now, and one more ally. It's called a win-win.

Of course, he doesn't give the cake to others easily. You have to observe Ma Cong's ability first. If he can show the ability to match, then pull him in. If you don't have such an ability, forget it.

What he didn't expect was that Ma Cong's ability was even stronger than he imagined. It was only a short time to think of a good idea to take the initiative to train anchors.

If this plan can really be implemented well, Zhu Ziqing dares to conclude that no matter how strong the opponent is, YY Live will be invincible. The biggest piece of cake will always belong to them.

At this moment, he had a strong idea - to hand over the YY live broadcast to Ma Cong to manage.

I still have to say here that Skynet Group has risen too fast. They don't lack money, they don't lack good business, they don't lack background...... They are short of people.

The talents cultivated by themselves have not yet grown up, and they rely on external hiring, and those who have the ability are basically masters, and it is difficult to invite them. They who are incapable certainly don't want to.

And the kind of ...... who has the ability but is not famous. Such people are even harder to find. How did I find you if you don't have a good reputation?

There are also some capable people, who may not know that they have such great ability, and they are still trembling and working hard for a job.

There are also some people who are really capable, but the problem is that they are not necessarily suitable for Skynet Group. It's like Gan Zhuo, when he was in MSI, he could only be considered mediocre.

During his tenure as the CEO of MSI, all his business strategies were in accordance with Zhu Ziqing's plan, and he basically did not put forward his own development strategy.

However, after the establishment of the delicious food company, it took less than a year to promote Lao Gan Ma chili sauce into a well-known brand in the country. Now he is sharpening his knives and preparing to enter the beverage market.

As for the kind of talent who has the ability but happens to be unemployed, and just fits the needs of Skynet - how can there be so many such good things.

Since the establishment of Skynet Group, I have only met a Hu Biao-Gan Zhuo, and these people were still poached from other companies with the help of Tao Yingshuang.

This shows how difficult it is to find the right talent.

Of course, this is not to say that Skynet Group cannot hire suitable talents. Instead, they are now the favorite company of all headhunters.

There is no other reason, there are too many talents needed, and all aspects are needed. Headhunters take the demand form and look for suitable candidates everywhere, as long as they meet the requirements, they will stay.

It's easy to earn big commissions, don't take it too easy. Do you say that headhunters can not like it?

Now Zhu Ziqing is facing a somewhat embarrassing situation, the YY live broadcast platform lacks a suitable manager.

Originally, YY's positioning was only a platform that provided third-party services for games, such as game voice functions, game boxes, game forums, game promotion websites (similar to 17173) and so on.

This restricts the pattern of YY, and Skynet Group does not pay much attention to it. It's true, YY is a golden idea for other companies. But in Skynet Group, it really can't be ranked. No way, who made Skynet the most important thing is ideas.

Kind, capricious.

Therefore, the CEO of YY is not the kind of person who is particularly capable. To paraphrase a common saying, it is more than enough to keep and not enough to develop.

Later, netizens unexpectedly developed the live broadcast function, and Zhu Ziqing remembered this industry with unlimited potential.

And then...... And then...... Anyway, after a series of developments, the platform has built everything. only to find that there is no suitable supervisor, you say embarrassing is not embarrassing.

The director of YY company really doesn't know anything about this industry, and he doesn't know anything about it. Now the YY live broadcast platform is basically completed under the guidance of Zhu Ziqing, and the supervisor basically did not put forward any useful suggestions.

I didn't find a suitable candidate within the company. Headhunters also looked for a lot of people, but in the face of this emerging industry and YY's perfect system, they failed to put forward any feasible suggestions.

A comparison between the two can tell Ma Cong's ability. Of course, it could also be the ability of the team behind him. But what's the difference, the team's ability is also his ability.

However, Zhu Ziqing did not directly say this plan. Wouldn't that expose one's own thoughts and create difficulties for future negotiations?

Besides, his idea also came out of nowhere, and he hadn't discussed it with Lin Bao'er yet, so he didn't know if it was feasible or not.

What he has to do now is to examine Ma Cong's ability more comprehensively, to see if he still has any goods in his stomach, and to see how great his ability is.

"Any other suggestions?"