"Crazy Stone - A Victory for Civilians!"

"Crazy Stone" - the outbreak of grassroots, a classic of small people. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

"Warm black humor – on the possibility of the rise of small films. ”

"Talking about the importance of publicity and distribution to films. ”

"The hope of Chinese films, the talented Xiao Xing. ”

……

At the end of July, the controversial film "Crazy Stone" lifted the last veil on its body and officially met the national audience.

The previous positive and negative hype, with the excellent word-of-mouth of the premiere and the two-day screening, as well as the box office word-of-mouth after the release, the dust has settled.

Perhaps it is more appropriate to describe it as a boulder - a stone stirs up a thousand waves and shakes the entire Chinese film industry.

Public praise!

Without the interference of the water army, petals and other major movie rating websites have a minimum score of 8.8, and the vast majority of the audience's messages are praised.

Box office!

The film scheduling rate has increased from 9.8% on the first day of the release, one step a day, and by the beginning of August, the film scheduling rate has been as high as 24.7%, which is comparable to the blockbuster film schedule.

This low-budget film full of black humor has received unanimous praise from industry insiders, media and audiences.

"It's a fun piece, down-to-earth, mottled small hotels, dilapidated temples, small-budget movies tell small stories, fun, interesting. ”

"All kinds of little people are condensed together, like a hodgepodge, the taste is amazing, I've seen it twice, and every time I look at it, I laugh right. A classic of domestic comedy films. ”

"I'll take your lungs. Who dares to say that this movie is not good, my big knife is already hungry and thirsty!"

The audience's evaluation is plain, but they use the box office to give the most powerful support.

Industry insiders have launched different levels of discussion from the film itself.

First of all, a group of small film directors, the success of "Crazy Stone" made them instantly full of blood and confidence.

"Who says that the cost is good or bad?"

"Domestic films have entered the era of propaganda!"

"The sadness of small-budget movies is that there is not enough publicity funds!"

"It's not just the publicity costs, but also the theater schedule. My film was released for three days in total, and the screening rate was only 1.5%!"

In the summer vacation, the director, who has become cannon fodder, used "Crazy Stone" to wash away his failure, implying that the root cause of investors' losses is not his director's badness.

The directors who are preparing to release use "Crazy Stone" to hype up their own small-budget films, and at the same time make good excuses to be cannon fodder - we don't have five million publicity.

These people have the posture of "lend me 3,000 chengguan and give you a miracle".

Just to illustrate one thing, the small-budget films they directed were dismal at the box office, not a war crime, but a lack of food and grass - there was not enough publicity money and film scheduling rate!

Then there are experts, professors, and scholars in the industry who have a deep discussion on the phenomenon produced by "Crazy Stone".

"I was amazed by the film's unpretentious humorous thread, the varied camera expressiveness, and the somewhat crazy interspersed roundabouts. It's hard to believe that in the sea filled with a large number of epic Chinese films, such fresh and pure waves can emerge......"

Director Yu Xiaoxing skillfully used the technique of cross-montage, which made the overall chaotic thinking clear all of a sudden. The main line of the whole story also became clear...... It is worthy of being a graduate of our Oriental Opera Directing Department!"

"As far as the whole movie is concerned, it is a seriously produced film, every detail is handled very carefully, the humorous elements in the film are not pretentious, and the laughter brought out by the plot is completely driven by the plot, not like some clumsy comedies, using exaggerated bodies similar to cross talk, shaking language baggage, etc., to make jokes......"

"We have made more than a dozen blockbusters, most of which have made money, and thousands of small films have been made, and only two have really achieved the box office, "I Believe" and "Crazy Stone", both of which are produced by Mengren Film and Television. I hope that this company can drive the vigorous development of domestic small films......"

The small production of the film achieved an extraordinary box office, and at the same time won a high reputation, which is the root of the sensation of "Stone". Because the director of a small-scale film was once evaluated as "taking it as his responsibility to lose money".

"Stone" was far more sensational than "I Believe".

Although the latter has a high box office, many industry insiders think that it is stained with hype, and the selling point lies in the songs and dances, and the quality of the movie itself is far inferior to "Crazy Stone".

Needless to say, the media speaks for themselves.

The tone of public opinion has been set, and few media have bucked the trend and won readers' attention by attacking "Stone", which will be scolded by readers for being grandstanding.

Therefore, most of the media are icing on the cake, and then contact Mengren Film and Television to interview the main creators of the "Stone" crew.

Ning Shibin was caught off guard.

Previously, he used the publicity cost of "Stone" to be higher than the production cost, and hired one or two dozen film critics to slap him in the face. As a result, Meng Ren used the box office and word-of-mouth of "Stone" to beat it back.

Leng Feng, a well-known freelance writer, was even sued by Mengren Film and Television, which attracted a lot of media coverage, making those film critics dare not speak up recently.

Nima, don't you have to fight a war of words, you guys are actually playing for real!

Ning Shibin was greatly annoyed and called his assistant Zhang Ruilin. The latter racked his brains, and finally thought of a reluctant way to help him vent his anger.

Soon, there was such a news report in many domestic media: "The "Crazy Stone" advertisement is also crazy, crazy and thunderous product placement!"

In "Stone", there are more than ten advertisements implanted.

Baleno, BMW, Coca-Cola, moving company, Shancheng Chang'an van, Jialing motorcycle, safflower oil, Shancheng beer, Quanjude roast duck, Hongtashan, Hongmei cigarettes and so on.

More than half of the audience expressed disgust with product placement, so Zhang Ruilin helped Ning Shibin find a good entry point, but unfortunately the audience was disgusted by the plot and explicit implantation, but "Stone" did not.

Guo Tao's sentence "You can't pick up a cigarette butt can't pick up a Hongta Mountain"; Wang Xun's new interpretation of the three English letters on the BMW logo, "Don't touch me"; Deng Chao's ****** crossbow; Huang Bo's "brand, Baleno" that he snatched back; Daoge's transportation company "Shancheng Dali Moving Company"; Coca-Cola's winning scam......

The placement of these advertisements is not blunt, and many of the plots make the audience laugh out loud.

As a result, the negative news that Ning Shibin vacated too many "product placements" in "Stone" turned into a new topic in the film and television industry in less than two days - how to skillfully implant advertisements without causing disgust to the audience.

"Stone" is on fire, director Yu Xiaoxing is on fire, and starring Guo Tao, Gou Yunhao, Huang Bo, Lian Jin and others are on fire.

Even if the Hollywood blockbuster "Spider-Man" was released on August 7, the impact on "Stone" was not great. The film scheduling rate dropped from a peak of 24.7% to 16.3%, which is a completely acceptable result.

It's just that Mai Xiaoyu has no time to share this joy.

In mid-August, he and Chen Qiaoen took a train from Tanzhou, the capital of Hunan Province, to Hehuai, the capital of Hui'an Province, to continue the sales journey of "Pink Girl...... (To be continued.) )