Ono's words made Mo Qi agree that any industry is the same, and if there is no user's continuous improvement requirements, the industry will not progress and develop. The same is true of magic, and the same is true of cooking, in fact, chefs also want to meet real soulmates and experience the joy of food.

Originally, Xiao Li's unintentional pretense actually won the respect of the chef, thinking that he is a master who really understands food, and I have to say that the high quality of the waiters in the island country will give back to the chef the reaction of every guest, no matter what the opinion is, it is an opportunity to further improve.

Ono is a regular customer, and he often comes here to entertain VIPs, not to mention that there are a few Chinese guests here today, and it is the most delicious country in the world. Therefore, the chef personally cooks to show respect for the guests. As a result, he met Xiao Li pretending to be forced, and he really bluffed people by mistake.

Mo Qi raised his glass and took a sip of sake, although the degree is not as good as that of white wine, but it is better than the light taste, and it has a different taste, watching Ono stand up and take turns to toast, everyone gets the attention they deserve, and they are naturally more satisfied.

"Fugu hot pot, please taste it!"

Ono pointed to the somewhat bland soup base, "The soup base here is very special, and it is made with mountain spring water and pickled kelp instead of traditional broth or bone broth. Then go down to puffer fish bones, cabbage, chrysanthemum, tofu and other freshness, please taste them. ”

Mo Qi picked up the small bowl and sniffed it before sending it to his nose, there was a faint salty taste, and the fragrance of cabbage and tofu was appetizing.

After taking a small sip, the smooth soup enters the esophagus with the mouth, and the fragrance of the cabbage blends with the aroma of tofu and beans, which is even more delicious due to the saltiness of the kelp. After boiling for a long time, the milky white bone marrow is integrated into other ingredients, and a kind of sweetness stimulates the taste buds.

The puffer fish hot pot was very generous, and everyone could finally enjoy it, and the elegant and sweet soup with refreshing vegetables made the two ladies happy. Xiao Li had to continue to pretend, and after carefully tasting the small bites, he slowly realized a different taste and began to enjoy it.

Moqi sincerely sighed, the island cuisine is indeed exquisite and simple, mainly highlighting the freshness of the ingredients themselves, although the amount is very small, but the quality is very high, each dish can make people feel the chef's intentions, the taste is light, but the process is very enjoyable.

After everyone finished eating the hot pot, the waiter cleaned the bottom of the pot with a colander, and then brought a large plate of white rice, which was actually directly put into the pot.

"This is puffer fish porridge, which I personally think is the best dish!"

Ono looked at the small bubbles that kept tumbling at the bottom of the pot, couldn't help but swallow his saliva, and said in anticipation: "Other places use ready-made white rice to make porridge, but this one uses real raw rice to boil on the spot." Of course, the white rice has been soaked for a long time and has become soft, saving more than half of the time. ”

Ono said a little proudly: "Don't underestimate a bowl of seemingly ordinary white rice, this is a farm house from Hokkaido!"

"What? It's the top white rice in the house?"

As soon as the words of Kazumiko's translation fell, Xiao Li suddenly opened his eyes and said in surprise: "Is it the store that only makes a profit of 1.5 billion a year by selling white rice?"

Kazumiko nodded and smiled: "Yes, it's that store! Li Jun actually knows?"

Everyone looked at Xiao Li curiously, he nodded and introduced: "Rice, which we have to eat every day, is the most basic food. Rice is usually bought in shopping malls, supermarkets or online. Slowly, there are fewer and fewer specialized privately run rice shops, and they are all obsolete by the times. ”

"I heard that there is a rice shop in Kyoto called Shoya, which specializes in selling rice, and in 2006, after nearly 100 generations of people have been in business, the business of this rice shop suddenly became difficult. There are more and more rice shops in the market, and the competition between stores is getting bigger and bigger, but there are fewer and fewer customers, and this Shoya rice shop is facing closure."

And just when Shoya was on the verge of closure, Takashi Hashimoto, the eighth owner of the rice shop, took over the house, and immediately after he took over, he carried out a drastic reform of the rice shop. Unexpectedly, the village house has undergone earth-shaking changes since then, not only escaping the risk of bankruptcy, but also achieving an annual sales of 1.5 billion. To be the most well-known white rice brand in the island country!"

"1.5 billion?" Everyone was taken aback, even the yen was an astronomical amount, and after listening to the introduction, they looked at the seemingly plain white rice on the plate in front of them, and suddenly felt a different feeling.

"Yes, this is also a myth in the business world!" Ono nodded, "Takashi Hashimoto has made many changes, but the farm house is still not improving, and it still does not make money. So he thought carefully about how he could revitalize the house, and he thought of opening a rice kiosk! And a Japanese-style kiosk where rice was the main dish!"

The idea came from when he delivered to a restaurant and found out that different dishes in the restaurant needed different rice. For example, fried rice needs chewy rice, but curry rice needs rice with a soft texture. The taste of rice is constantly changing, and even if it is produced in the same area, it may vary depending on external conditions such as weather and cooking methods. ”

Spurred on by this idea, in 2006, Takashi Hashimoto founded Yatsuyo Yibei Co., Ltd., and together with his younger brother, he opened a rice-themed restaurant, Yatsuyo Yibei Ryotei, specializing in the rice business. ”

"In this Yatsuyome Honor Guard Restaurant, the dishes are very exquisite, and the shadow of rice can be found in each dish, even the aperitif and dessert after the meal. Such a rice feast is very satisfying, but the price is not super expensive, Hashimoto Takashi's original intention is not to make money, the purpose is to promote rice culture and then make money by the way. ”

"If you want to go there and eat a delicious meal now, even if you make a reservation in advance, you have to wait until two months later. There was always a long queue at the entrance of the Yatsuyo Honor Guard Ryotei when it was time to eat, and many customers were willing to wait even two hours, and later Osaka and Kyoto also had their branches, and each branch was extremely prosperous. ”

Ono couldn't help but sigh: "If this is the case, it is not a myth, but after the success of the restaurant, he thought of cross-border cooperation between rice and clothing, and packaged rice with high-end cloth of kimono." The rice packaged in high-end and elegant cloth was particularly tall and became popular quickly, and soon became a hit and was favored by everyone. ”

So the culture of sending rice became popular in Japan, giving rice on children's birthdays, giving rice to newlyweds when they get married, sending rice to parents on their wedding anniversaries, and giving rice to their own as a reward for their hard work for a year. ”

In order to promote rice, Takashi Hashimoto held various rice lectures all over the country, from adults to elementary school students, to teach them little by little about various rice knowledge and rice culture, and even elevated rice education to national education. Even put rice advertisements in marriage magazines. He has been trying to inherit the national culture by promoting the rice culture, so that people can resonate with it, if you love the country, if you love the rice culture, let you come and buy rice in his store!"

Xiao Li happened to read a report about this company, but he didn't expect to be able to eat the top rice of the island country here, and sighed: "In the production of all the ingredients in the white rice pavilion, the brothers are united in the pursuit of thorough craftsmanship and excellence." At the same time, they also created a special set meal - that is, "rice three eats". The first meal is to give the customer a small bowl of rice after eating the dish; the second is to serve a side dish and a rice with a pot to eat together; the third meal is to use tea to soak the pot rice, the tea fragrance is combined with the pot aroma, the taste is very delicious. ”