The core of pan-entertainment is celebrity IP, which is a kind of fan economy. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Use fans to diversify celebrity IP, so as to maximize profits and interests.

To put it bluntly, the specific point is to build a new interactive entertainment ecology in various cultural and creative business fields such as games, literature, animation, film and television, and drama, and establish an entertainment ecosystem.

But this ecosystem is not so easy to build.

Animation companies, literary reading companies, game companies, film and television companies...... are all indispensable parts of pan-entertainment. But at the heart of the program is the fans, who are the people.

Only when you have a large number of users can you be qualified to engage in others. In other words, the entry basis of pan-entertainment is a large number of loyal users. This point Skynet Group fully meets the standards.

Achieving this standard does not mean that pan-entertainment will be able to do well.

Otherwise, Hu Biao's original company would not have rejected his proposal. You must know that company was one of the three giants of the Internet at the time, with more than 100 million users. Even they don't dare to do it, which shows the difficulty of pan-entertainment.

Of course, the biggest reason why they don't dare to engage in it is that the concept of pan-entertainment is not clear, and the decision-makers don't want to take this risk.

Skynet Group has only completed part of the construction work in the past year, that is, the game company, which was only done when Zhu Ziqing opened his golden finger.

As for Big Windmill Animation Studio and DreamWorks Pictures, they are still just grass stage teams and can't get on the stage.

Of course, this is only on the surface. In order to confuse competitors, Lin Baoer also did a lot of things in private.

For example, the merger of Silian Publishing House and "Children's Literature", which is called Ming Xiu Plank Road and Secretly Crossing Chen Cang.

But even so, at a normal rate, it is difficult to see the effect in three to five years. Unless it is opened......

Zhu Ziqing has a golden finger, which is commonly known as hanging. But Goldfinger is not omnipotent, and he alone can't support the big monster of pan-entertainment.

Today, Dai Zhicheng talked about online novels to give him a wake-up call, and at the same time he also thought of more things.

In the past life, many Internet companies have also been involved in the pan-entertainment industry, such as Alibaba, Xiaomi, Huayi and other companies have regarded pan-entertainment as a strategic goal.

But in his previous life, Zhu Ziqing was just an ordinary civilian, and he didn't pay much attention to these things. He doesn't know how these companies create star IPs, but he knows very well how one of them does it.

That company is Tencent.

Tencent's acquisition of Dianniang for 4 billion yuan has caused huge waves in both the online literature circle and the economic circle. Zhu Ziqing is also a hardcore online literature lover, and he has also heard about this matter.

But with his vision at the time, he couldn't see through the mystery of this, and he couldn't figure out why Tencent had to buy Dianniang.

You must know that Tencent's acquisition of Dianniang was achieved after several years of operation. It's just too persistent.

After crossing over, he became the boss, and his horizons broadened before he gradually understood some of the mysteries.

In fact, he didn't know that this speculation was almost close to the truth.

In the previous life, the perfect acquisition of a certain horizontal, and later Du Niang took over a certain horizontal from perfection, a big reason is that she didn't want to be stuck in the material.

It's a pity that Dianniang was already a big family at that time, and there were too many problems in a certain horizontal system, so I didn't find it at all.

"The core of the pan-entertainment plan is IP, and I think online novels are the best IP material library. ”

"As long as there is an online text site and it continues to operate well, the materials will be inexhaustible. I boldly predict that online articles will become the engine of pan-entertainment. ”

"So I think it's necessary for us to get involved in the online literature industry and get a piece of the pie. It also clears the way for our pan-entertainment program. ”

Zhu Ziqing's sudden topic made everyone stunned. No one thought that one moment they were talking about the studio and the film company, and the next moment they would run to the Internet. also said that online novels are so important.

Although he did not understand, no one dared to question his words. Because in business, Zhu Ziqing has never failed.

He also often makes incomprehensible decisions, but time will tell if they are visionary.

But there are two people with different expressions from everyone, that is, Hu Biao and Lin Baoer.

One is the proposer of the pan-entertainment plan, and the other is the most determined practitioner. The two have an unparalleled understanding of pan-entertainment.

As mentioned earlier, the concept of pan-entertainment in this world has only been proposed for a long time. Everyone is unfamiliar with this concept and doesn't know what it should look like.

Including Hu Biao, the proposer, there is only a general concept, and the specific way to do it has to be explored step by step.

He also thought about the source of celebrity IP. Skynet Group has a lot of high-quality IPs, but the number is limited, and there is one less to use. It's okay in the short term, but it's definitely unbearable in the long term.

So, he has also been thinking about this problem, and there are several sources in his proposal, which can be a game, a famous novel, a film and television work, or an anime.

Anyway, if you find a high-quality IP, you can quickly buy all the surrounding development rights, and then work hard to build it.

But this plan he also vaguely noticed a big problem, and that is competition. Once the pan-entertainment plan is successful, high-quality IP will become the captain of everyone's competition.

When the market is disrupted, the person who has the resources will be the biggest winner. And these hard-working tide makers are just working for people.

And everything you just said is built on building success, what if it fails?

Whether a celebrity IP can be created successfully or not has a lot of luck component, and no one knows whether it will succeed before the results are out.

If it fails, the loss is even greater. This can be fatal for some under-strengthened companies.

How to avoid this situation is a question he has been thinking about recently. It's just that I've been thinking about it for a long time and I don't have a clue.

Lin Bao'er is similar, she has been looking for a solution.

But before today, they had never considered online articles. It's not that they look down on online literature, but in this world, the development and influence of online literature are far less than in previous lives.

is even closer to a blank in film and television adaptation, and it is normal for them to think of this part.

But the two really deserve to be social elites, Zhu Ziqing just said the beginning, and they quickly grasped the true meaning.

Online novels, although they don't read them, it is impossible for those who engage in the Internet not to know about this industry. The impact on young people is huge.

And what is the main audience of pan-entertainment? So it's really possible for online articles to solve the problems they face.

Because they haven't seen the online article with their own eyes, the two are not sure whether it will be successful. But at the same time, they all made up their minds that they must investigate the online literature industry when they go back.

If you really go to Zhu Ziqing to talk about it, then ...... (To be continued.) )