The crew's preliminary preparations are basically carried out in an orderly manner, and now there is only one way in front of Lin Han, that is, to pull sponsorship. Pen "Fun" Pavilion www.biquge.info

The global box office dividends of "The Martian" have been in place one after another, and these tens of millions of yuan can be said to solve Lin Han's urgent need!

But as long as the crew starts running, the money will be like flowing water, and the dividends of "Immortality" will have to wait for a few months, and the first payment from the special effects company will start to pay.

The crew is actually very short of money, and now there is no shadow of the sponsor, according to Lin Han's plan, these advertising placements can solve a lot of financial problems.

Product placement is an indispensable factor in commercial films, and Lin Han will not be stupid to refuse, as long as the implantation method fits the movie scene and does not cause embarrassing implantation, then there is no big problem!

Anyway, Neo and others also need to bring sunglasses, rather than the crew spending their own money to buy them, it is better to find an advertising sponsor, which can not only get free sunglasses, but also earn a wave of advertising fees, what does it matter?

Lin Han is not a person who eats the past, he does not need to be implanted in a frenzy, and these brands also have their own worries.

In the past few years, the film market has become booming, and advertising placement has become a topic worth talking about, when "If You Are Honest Do Not Disturb 2" exchanged 20 advertisements for 60 million yuan, when "Private Customization" became "Advertising Customization", and when PPT movies like "Small Times" made hundreds of millions, this word became popular on the Internet.

It's just that there are many brands who don't care about whether the content of the movie matches their own image, and whether the implantation affects the viewing experience abruptly, but blindly willful implantation leads to the end of the loss of people and money!

Advertising placement, sometimes makes the audience feel that they are spending money to go to the cinema but they are watching poor advertisements, and sometimes, it makes the audience feel good, so advertising placement is not a completely bad thing, the most important thing is whether the director is doing a good job.

There is a ridiculous saying in the industry, is it to add movies to advertisements, or to add advertisements to movies?

How to achieve a win-win situation between the brand and the quality of the film, so that the audience can be treated, is a new science.

However, if the case of successful implantation does not make the audience feel disgusted, it is generally a soft transplant that enters with the play. That is, it does not appear abruptly, but through creative settings, it conforms to its own product temperament positioning, and can effectively interact with the plot, actors, and even the audience.

On the one hand, it tests the planning and creative wisdom of the producer, and on the other hand, it also puts forward higher requirements for the brand!

The most terrifying advertising placement Lin Han has ever seen is Yili and Mengniu, the two companies have deep pockets, and they each place advertisements in Hollywood blockbusters, and various shots are forcibly implanted, making the audience embarrassed and guilty.

Since Galaxy Film Company has only been established for a short time, there are not many people in the entire company who understand the aspect of advertising and investment, so Lin Han wants to recruit a few business development teams, but it is far from quenching his thirst, so he can only let Miao Hong lead the team, and a group of people cross the river by feeling the stones!

Miao Hong used to be the president of Sony Pictures North America, and he had a team under him at that time who was responsible for the advertising placement of the film, so when he needed to ask in person, he didn't have it at all, at most he just asked about the results.

Now that everything is in ruins, Lin Han himself has rolled up his sleeves and started, so he naturally can't be relaxed.

"Now let's determine what type of brand implantation is needed, boss, tell everyone. ”

Lin Han looked at the script he had sorted out, and he said: "The main content of product placement is a windbreaker, a suit, sunglasses, a mobile phone, a computer, a TV, a car, a drink and a courier company. ”

Needless to say, the things worn in front of them, especially the sunglasses and windbreaker run through the whole movie, and the courier company will appear at the beginning of the first part, Morpheus Express gave Neo a mobile phone, killing two birds with one stone!

Chen Jiaxuan knocked on her head, she quickly recorded these things, "Actually, it's not much, I remember that there was a movie that was almost everywhere with advertisements and was complained about on the Internet." ”

"It's good that this thing is appropriate, and you can't let it dominate. Our implant plan is the essence, we will contact the merchant first, and then set a time for them to send a representative over to discuss in detail?" Lin Han looked at Miao Hong, waiting for the veteran's answer.

Miao Hong naturally won't object, "Then let's do a simple division of labor, boss, you can prepare the explanation content in three days now, and then you will personally show you the concept map of the movie, and how this commodity will probably appear in which scene of the movie, the more specific the better, so as to attract them to spend money." As for me and the rest, we started to contact the merchants to determine which brands were willing to come to our advertising conference. ”

Everyone is good at different things, Lin Han really has no talent in business negotiations, so he readily agreed, all he needed to do was to take out some of the storyboard scripts.

"Maybe we can invite a few more brands at once, preferably competitors. For example, in terms of sunglasses, we can invite more professional ones such as Ray-Ban and Tyrannosaurus Rex, or luxury brands Gucci, Chanel and even Dior, which also produce and sell sunglasses. After there are more of these brands, the competition should be fiercer, which will help to increase the price. ”

Miao Hong clapped his hands and said: "This is to cast a wide net, and then focus on fishing." Mobile phones are similar, Apple, Samsung, Huawei and several domestic manufacturers have invited to see which of their models is more suitable for appearing in the movie. ”

Everyone worked together and quickly determined the specific plan, and then the business development department led by Chen Jiaxuan temporarily sent the invitation letter of the advertising investment promotion association to the companies involved in the form of a formal letter!

……

In Shenzhen, in the Huawei Building, Mo Zhixin looked at the invitation letter in front of him in a daze, he is an ordinary employee of the marketing department, mainly responsible for marketing in the Greater China region.

Because Huawei attaches more importance to overseas markets, he is very envious of his colleagues, who have made breakthroughs from developing countries by encircling cities in rural areas, and then gradually moved towards developed countries, and have successfully entered the European market, the Japanese market, and the American market!

Compared with the glory overseas, Huawei's marketing investment in China is not large, Mo Zhixin has always had a feeling of grievance, he also wants to show his skills and do something useful and practical.

"Galaxy Film Company Advertising Investment Association, Lin Han's "The Matrix" advertising placement?"

Mo Zhixin muttered to himself, he naturally knew who Lin Han was, and he also knew that "The Matrix" was very popular on the Internet, but he hadn't read it carefully, and he didn't know what the content of this novel was.

As the No.1 in domestic mobile phone sales, Huawei's marketing department receives such invitations almost every day, including well-known films from some established film companies.

Huawei's annual advertising investment in the world is billions of yuan, but most of them invite spokespersons, shoot high-end advertisements, place TV commercials, video websites, and terrestrial advertisements, and rarely implant them in movies.

World-class celebrities and models have become Huawei's product spokespersons, and the annual endorsement fee of Plum Ball King is as high as 6 million euros, as well as the rest of Hollywood movie stars, popular models, etc.!

This is an opportunity for Mo Zhixin, he knows what the name Lin Han means, if he can really do advertising placement in Lin Han's new film, it will definitely bring very high attention.

However, before submitting the plan to the director, Mo Zhixin must make a feasibility report to analyze the feasibility of implanting in "The Matrix" and the expected benefits, which are essential!

As soon as he thought of this, he became full of motivation, collecting Lin Han's data from all sides, consulting the "Matrix" novel, and counting the popularity of this unfilmed science fiction film from big data.

Don't marry a Huawei man, don't marry a Zhaoxing woman, Huawei employees are afraid of themselves when they work overtime!

Early the next morning, Mo Zhixin, who had only slept for more than four hours, handed over the feasibility report that he had driven out overnight to the supervisor, but he was not sleepy at all, but was in good spirits.

"I know Lin Han, but do you think advertising placement in his new movie "The Matrix" can really be effective?" Wei Hong said with some doubts, "You wrote above that he wants to shoot three movies in a row, this approach is too risky, and I am not very optimistic." ”

Mo Zhixin was anxious, he hurriedly spoke: "Director, Lin Han's appeal among young people and even middle-aged people is very amazing, he is the champion and runner-up winner of last year's book sales, and he is also very famous all over the world. If this movie is not mistaken, it will definitely take the international distribution route, which is very appropriate for our Huawei, I think the feasibility is very high!"

Wei Hong pondered for a moment, "You leave the report first, and we will have a meeting to discuss and discuss it, and then see if it is like or not, and if so, how much is appropriate." ”

"Okay, thank you, Director!"

……

As the capital of China, Yanjing is also the economic center of the north, and any brand manufacturer has a branch here.

After these brands received the invitation letter sent by Galaxy Film Company, they all behaved very positively, and the name Lin Han is worth their visit to the China Merchants Association, anyway, if they want to improve the popularity of the brand, instead of implanting those bad movies, it is better to come to Lin Han to try, after all, "The Matrix" has a tendency to be popular!

People in marketing are not fools, they must have done all kinds of analyses before confirming their attendance, anyway, Lin Han's movie is very popular, and the chances of success are quite high!