Chapter 227: Blue Ocean of Sports
That afternoon, Zhang Qiyang, Lu Kai, and Jiao Alan chatted in the teahouse for more than an hour and almost two hours about the sports circle. Pen, fun, pavilion www. biquge。 info
They have been talking about the current situation of the Chinese track and field team, the treatment and obligation requirements of athletes in the system, and some current situation and overview of the entire Chinese sports scene.
Lu Kai and Jiao Alan are both industry insiders, one retired and the other active, and the most intuitive information they provide can be said to be the most vivid first-hand material in Chinese athletics at present.
Communicating with these two people in this way has benefited Zhang Qiyang a lot.
He wants to get involved in the sports world, not only because of his personal desire to reshape his image, but also because he wants to tap the commercial value of the sports market and dig gold in the big blue ocean of the sports industry.
As we all know, in the next few decades, the entertainment and sports industry will be one of the core industries with the fastest growth rate and the best growth attributes among all walks of life in China.
The domestic development status of these two planes is similar, and the vigorous development momentum of the entertainment and sports industry is also similar.
China's economic growth rate is around 7% in both dimensions, but the entertainment industry has sprung up in recent years, reaching a growth rate of more than 40% for many years, and the growth rate will even be faster and faster in the future.
Not only China, but the whole world is moving towards the age of entertainment.
The entertainment industry will be one of the world's biggest promising industries in the future.
But it is precisely because of the vigorous development momentum that all capital is eyeing here, which makes the internal competition in the entertainment industry more and more fierce and white-hot.
The entertainment industry has developed from the blue ocean to the red ocean, which is now extremely competitive, and the major forces have divided their territory, and it has become not so easy for outsiders to make brilliant achievements in the entertainment industry.
On the other hand, the sports industry is still in a state of more and more open entrepreneurial blue ocean.
At present, China's sports industry only has an income of two or three billion US dollars, to achieve the scale of the most developed sports market in the United States, there is still dozens of times the growth space, and Chinese are now more and more pursuing health and longevity, the country is also vigorously advocating the development of the sports industry, economic development to drive the development of urban and rural sports industry, whether it is sports infrastructure construction, or the organization of various activities, there is great room for development.
The integration of leisure sports, sports and tourism is more likely to give rise to a trillion-dollar market.
In this context, Zhang Qiyang has set foot in the sports circle, and if he wants to be a sports superstar, he is not just thinking about his personal image.
He is eager to create a sports empire of his own in the untapped blue ocean of China's sports industry!
The biggest advantage of Zhang Qiyang's involvement in the sports industry is his own superhuman image and driving effect, but if he wants to maximize the output of these values on his body, it will definitely be useless to rely on the Athletics Association to set up a personal team for him.
At present, China's sports management system is still a government-led sports management model. The vast majority of athletes in China are under the jurisdiction of government sports departments such as the National Sports Administration, which manage the acquisition of athletes' qualifications for various competitions, the development of commercial value, and the promotion of athletes' images.
Just like the Chinese Athletics Association in another world, in order to fully manage Liu Xiang's commercial development affairs, the "Xiang Team" was formed, and the agency for Liu Xiang's various commercial development and image maintenance work.
What did you do in the end?
Mess!
has no professionalism and ability at all, and the leader makes decisions on everything with his brain, and finally destroys the image of Liu Xiang as a national hero on the field.
Zhang Qiyang doesn't want to be Liu Xiang of this plane, all his commercial value development activities must be handed over to the most professional team to do, and he must not let the officials of the Sports Bureau come nonsense.
This afternoon, Zhang Qiyang and Lu Kai talked about it.
Lu Kai very much agreed with Zhang Qiyang's idea, and took the opportunity to tell Zhang Qiyang about CAA China's sports star training program.
In his opinion, CAA can meet all of Zhang Qiyang's business demands, and only CAA can meet him.
With Zhang Qiyang's anti-heaven strength, coupled with CAA's operational ability behind it, this cooperation can be achieved, which is definitely a win-win situation.
Zhang Qiyang didn't know that CAA China was being invested by Vantone Group.
When he heard that CAA had entered the Chinese sports arena, he was quite pleasantly surprised and felt that he had found a good medicine!
CAA also has in another world, and its name can be said to be thunderous to people like Zhang Qiyang!
Its business covers almost all industries of entertainment and sports, just like a powerful link in industrialization, integrating almost all the elite talents in the circle, which can promote various cooperation in the most efficient and fast.
For example, in the film industry, CAA not only has top actors such as Tom Cruise and Tom Hanks, but also top directors such as Spielberg and Cameron, as well as the best producers, screenwriters, novelists, etc.
For any film company or television group that wants to invest in a film or television project, CAA can provide a full team of first-line personnel from script to post-production.
Top artists like Drew Barrymore, Sandra Bullock, Nicolas Cage, George Clooney, Jamie Fox, Nicole Kidman, Brad Pitt, Keanu Reeves, Will Smith, Meryl Streep, Jennifer Lopez, and Bruce Willis are all signed clients of CAA.
The best-selling imported films in China, such as "Avatar", "Inception", "2012", "Harry Potter", "Transformers", "Kung Fu Panda", etc., are also the hands of CAA's contracted customers.
Not only for artists, but also for the financing department, which is also an important part of CAA. It provides consulting and project integration services to a wide range of investors and producers, including guidance on business strategies, selection and packaging of film and television project resources, operation of mergers and acquisitions, and integration with overseas resources.
CAA is also extraordinary in television, having represented many popular TV shows including "Everybody Loves Raymond," "Gossip Girl," "NIKITA," "The Big Bang Theory," "Desperate Housewives," "ER," "CSI," "Prison Break," "Star Buddies," "Survivor," "White House," "The Bachelor," "The David Letterman Late Late Show," and "American Idol."
Especially in the evening entertainment and movies and TV series, CAA's TV writers, TV producers and the artists they work with cover the content of most American families' TV programs, Maggie Q's transition from Asia to Hollywood is due to CAA's successful operation.