Chapter 62 The so-called way of doing business

$700,000. Pen | fun | pavilion www. biquge。 info

Posack looked at the stack of orders with a total turnover of $700,000 and was speechless for a while.

Santi kept drinking coffee, but she couldn't swallow it.

Across the living room from her house, another partner of the company, Alice, was sitting smiling, next to Sophie, who drove with her.

"Caltech's order volume is extraordinarily large, its share alone has 300,000 yuan, a total of five universities, a total of 220 routers, including the design fee for the network solution I designed for them, a total of such a number. ”

Alice asked for a $2,000 unit price for a home router, but no one thought it was cheating.

After all, the current manufacturer of routers is really only Cisco, and there is still a year or two before the great development of the Internet hardware industry, and Alice can really be said to be in a monopoly position now. Second, in today's computer networks, the machine that functions as a router is a self-contained, expensive computer, which is not only very heavy, but also by no means as simple as the $9,000 Apple Lisa.

So, when Ellie asked for $2,000 for a home router that would be the most common in the future, the presidents of the universities and the heads of their computer departments even excitedly said that it was really cheap!

And then you can imagine what the net profit is under the turnover of 700,000 US dollars.

Especially at the moment, when Cisco hasn't hired a bunch of super-high-paying apes per month.

"You just went to a college exchange and won such a big order!?"

Bossak looked at each order with great caution, and Santi grabbed a copy of the order as soon as she had finished her coffee with great ease.

As the top science and engineering research institution in the United States, the demand for computers at Caltech is indeed huge.

At the University of California, Los Angeles, the president also bought a lot of shares in the face of Alice being the daughter of a teacher at his school.

The total turnover of these two universities alone is as high as 450,000.

"The total is 220 routers, and the unit price is 2,000 US dollars, which is 440,000 turnover. The next 360,000 yuan is the design fee for the construction of the campus LAN...... Alice, you're amazing!"

Alice smirked.

Generally speaking, industries with profit margins above 30% are referred to as profiteering industries.

And in the bonus items, the profit margin of intellectual property is always the highest.

The stark contrast between $440,000 in physical product sales and $360,000 in network solution design costs is the stark contrast.

Of course, even in the price of the router itself, the moisture in it is very huge.

The physical cost is a router with a CPU and a circuit board, because of its knowledge and technology content in the field of programming and the current market situation, the price of $2,000 seems exaggerated, but in fact, it feels like a loss.

If Alice hadn't been satisfied with this level of earnings, even if she had to get to the $4,000 mark, there would have been a steady stream of orders. After all, the price of the computer is too high for the replacement on the market right now, not to mention the amount of space it needs to occupy.

Even the most expensive Intel new CPU on the market is only about $320 per unit, and Jobs also set a two-thirds cut in '79. Not to mention Intel, as far as the current router is concerned, the current price of two thousand dollars is not several times the profit margin?

Although it can be higher, Alice knows very well that routers are really a product that is easy to be developed, and after having their own beginning, the same type of companies will spring up all over the United States, and if they sell at too high a price, they will definitely fall into a passive state.

Why is Windows used all over the world? Are the rest of Silicon Valley really eating dry food?

This level of victory can only be achieved by focusing on a strategic approach to development, rather than focusing on immediate interests.

When a certain brand and a certain product seize the largest market at the fastest speed, when users are already familiar with its existence and recognize its existence, it is difficult for other competitors to surpass.

There are many herbal tea brands, which are placed on the shelves together, and customers choose Wang Laoji and Jia Duobao.

There are many brands of hot sauce, which are placed on the shelves together, and customers choose Lao Gan Ma and Lee Kum Kee.

It's not that other brands can't, but the former has fully occupied the market and won the recognition of users.

This newly baked router, Alice can of course open her mouth widely, directly asking for a unit price of more than 5,000 US dollars.

Many people who do not have a strategic development vision often take advantage of this opportunity to quickly make themselves nouveau riche......

But then, that kind of person can only be a nouveau riche with a hammer deal, hurry up to make a sum of money, hurry up to buy a big house, hurry up to buy an S-series Mercedes-Benz, hurry up and get over it......

And then even the money for car maintenance is missing......

As a result, the news of luxury car drivers demanding high scraping fees from beggars has emerged one after another......

But Alice is a different story.

She is not short of money to spend now.

She is also a girl who was born in the United States and grew up in Los Angeles, and she is not a "poor peasant" in the last second, and in the next second she makes a fortune by selling computer parts, and she makes a fortune by selling refrigerators for three hundred yuan for two cents, not to mention that she is still a reborn party with such a developed brain......

Anyway, as long as the development route is right, Cisco will inevitably reach a market value of $500 billion around 1999. As a major shareholder, this alone is destined to have a net worth of tens of billions, and if she is entangled with this little money now, it will be too petty......

So, what Alice values is not the amount of money at all......

This order was enough time for the Bossaks to work hard for a while. Contacting the factory, producing the hardware, and then writing the program in, with just two of them, the share of more than 200 routers is really not a trivial matter.

If they could have imagined that the company has only been established for three or two months, it has suddenly received such a large amount of income!?

The registered capital is only five yuan, and the liquid cash is only four or five thousand!

"I almost died laughing at the way Sandy's eyes widened. ”

On the way back, Sophie drove down the picturesque California Highway 1, where the coastline was beautiful and flocks of seagulls fluttered and chirped softly.

"But if you think about it, it's really a big gap. ”

She smiled at Alice in the back seat: "On the one hand, she wants to make a better product based on your example, but EBKAU doesn't have much savings, and she spends so much money to achieve nothing, and she also loses time." And you just handed over an order of 700,000 yuan in one go at this time, I estimate that she ...... Hehe...... Hehehe~"

Alice sat comfortably in the back seat, flipping through the newspaper she bought in San Jose in her hand: "I didn't expect them to have good business acumen and technical talents from the beginning. ”

Sophie nodded and said, "Yes, after all, the technology patent is in your hands, and the two of them are just wage earners." If Sandy is still hiding those careful thoughts, it's a big deal to use shares to stabilize people now and kick them out in the future. ”

"Hey, hey~ The motivation to work for yourself is definitely the most positive, especially in this start-up period, as long as you can meet the basic food, clothing, housing and transportation, no matter how much money the boss makes, he will invest in reproduction, which is much cheaper than us recruiting executives all over Silicon Valley~ It just so happens that both of them still understand technology, and no matter how cheap the labor is~"

There's no way, Alice knows the market too well, if she really asks a broker to run the business, the monthly salary payment will definitely not be a decimal, not to mention that the monthly salary level of a programmer is really not low.

But on the contrary, which start-up founder with a low registered capital does not work hard day and night with frugality?

Compared with the monthly salary that needs to be paid, even if you count the share dividends, compared with the income they can create in the early stage, it is a super good deal!

As for the development of the enterprise......

All kinds of money are not bad, all kinds of people are not bad, then of course everything is easy to say, everything is easy to do~

"Oh, yes, I almost forgot!"

Looking at the newspaper, while opening the sports page, Alice shouted, "The Olympics are about to start!"