What does the real fan economy look like, Lin Han's readers have set an example to the whole country with their actions, and a text adventure game has topped the download charts of the Apple Store in such a short period of time, if this is not a miracle, what else is it?

Of course, sales were even stronger on the Android side, and both the Gu Song market and the official Android market were successful in the following 24 hours, and this game defeated countless mobile games made by large companies with all their efforts!

Originally, in February, a mobile game adapted from the most popular online novel "Fist Breaking the Void" was launched, but this novel, which has created hundreds of millions of hits on the Internet, failed to bring high popularity into the mobile game. Pen, fun, and www.biquge.info

On the same day, it was released on the shelves with the mobile game "The Martian", but the sales were crushed several times, and the paid download list did not even rank in the top ten, which was completely obscured!

February is destined to be the time for "The Martian" to shine, because the crew of the movie of the same name also joined forces with game companies to promote it, and the starring Xu Jiayan even called on his fans to play games first to understand the general plot of the whole movie.

Readers who rushed to Lin Han made the mobile game reach the top of the major sales outlets in China, and the measures that followed and the game's review report were the way to keep it the title.

Lin Han is definitely not an unknown person, more than half of his 20 million copies sold came from overseas, especially in North America and Europe, and when the English version of the mobile game "The Martian" was launched in these two places with zero publicity, it also achieved very good results.

"Mr. Lin, I really don't know what to say, I really want to thank you and the Martian IP. Fu Zhan was so excited that he almost didn't sleep all night, and he kept an eye on the number of downloads all the time.

Needless to say, no matter what the app is, the number of downloads is extremely important. This not only means the popularity of the game, but also determines its position on the list to a certain extent.

In these stores, ordinary users can't see the specific number of downloads, only game developers use the corresponding statistical tools to view, which needs to spend money to buy, if they don't want to spend money, they can see the download status in the "Sales & Trends" section of their Apple Developer Portal.

Lin Han had just come back from going out for a run at this time, and he said breathlessly: "I took the copyright fee, so you don't have to thank me." By the way, do you know how these stores are selling?"

Fu Zhan had the data counted ten minutes ago in hand, and he said: "Our sales on the first day were very high, the number of payers reached 46,000, and the sales on major Android platforms reached 173,000, and the growth rate has not slowed down!"

"This number sounds like a lot, have you thought about the publicity and maintenance in the future?" Lin Han was very concerned about this issue, he didn't want the "Martian" mobile game to become a money scam.

However, it doesn't need to be updated on the Internet or anything, at most it just pushes new messages, and once the game is played, it probably won't be able to attract these old players.

Although Fu Zhan has not slept for more than thirty hours, he is still sleepy at this time, and he said excitedly: "We will arrange an operation and maintenance team in the future, and the rest of the people will probably devote themselves to the new game after the Spring Festival." The Martian is expected to generate massive profitability for our company. ”

The most taboo thing for this kind of ordinary friend is to make a shallow and deep conversation, so Lin Han didn't say anything, just said congratulatorily: "Then I wish your new game will continue to be popular." If it's convenient, ask your company's employees to forward the daily sales to my mailbox, and use it as a reference. ”

"No problem, it's a trivial matter. By the way, a friend who is familiar with the game asked me which company to use to swagger to the first place, and I told him that he bought your copyright. Mr. Lin, the game copyright behind you is worth a lot, our company estimates that it can't afford such a high price, just a friendly reminder, don't sell it at will, now is the time to increase the price!"

"I see, I'll pay attention. ”

Lin Han also knew that Xingyue Games was not a long-term solution to rely on the mobile game "The Martian" alone, and had to develop new projects. But Fu Zhan's approach seems to be a bit rushed, and it seems that the success of this game has brought him endless information, which is a bit overconfident in it.

He looked at the numbers he had just recorded, and nodded contentedly, the number of downloads this day was more than 200,000 times, and the sales had exceeded one million yuan.

Generally speaking, the top five paid downloads in the Apple Store in China need 5,000 downloads to rush up, which may not seem high, but when it comes to the ranking calculation method of the Apple Store, it feels very high.

This leaderboard is not determined by the sales volume of one day or a week, but the weighted average of the previous 7 days, the weight of each day is different, and the download sales of the last three days will affect the position of the leaderboard!

Today's ranking = today's downloads x 8 + yesterday's downloads x 5 + the number of downloads the day before yesterday x 5 + the number of downloads the day before yesterday x 2

"The Martian" did not have the sales of the previous days, so the weighted calculation is particularly bad. But it has successfully achieved a counterattack with today's sales that other software can't reach, as long as there are enough downloads today, it can also jump to the first place!

Many companies will have a marketing expense after releasing software, which is simply to hit the list, which can also be called brushing the list. I put money into some companies that are specifically responsible for brushing the rankings, and then spend money to make money, and then make money with the influx of new users after entering the list.

There are only three kinds of lists in the Apple Store, namely the paid list, the free list and the best-selling list, each of which is divided into a general list, a first-level classification list, a second-level classification list, and so on.

The Martian now firmly occupies the first place on the paid download list, but it is temporarily in third place on the best-selling list, which is based on the total sales of the software, including download fees and in-game consumption.

Some games are free to download, but the in-game cost is very high, especially mobile games with many players, which add up to a bit more weight than The Martian.

This is probably the limitation of text-based adventure games, there is nothing in the game process that can be extended for players to consume, of course, this has become a focus of publicity, as long as you pay to download, everyone is the same, you can't buy cheat items.

Although the planners of Star Leap Games once said that they could set up an item to help players re-select or eliminate incorrect answers, this was not adopted in the end. This is probably one of the smartest things to do, and it ensures that players are enthusiastic about the game!

After Lin Han washed up briefly, he began to write in the study again, and he understood very well why the "Martian" mobile game was so popular, a big reason was his own fame and the fame of the novel itself.

Being able to write a good IP is the most important thing, the rest is just to develop it, writing is the foundation of Lin Han, and he is not willing to miss this opportunity.

In order to be able to write better, Lin Han set a more reasonable schedule for himself, what to do in each time period.

So after two hours of writing, he ushered in an hour and a half of rest, and after stretching on the balcony, he couldn't bear the cold outside, and continued to hide in the room to feel the warmth.

Chen Jiaxuan went out to go shopping with her friends today and did beauty or something, so the house was a little deserted, and after Lin Han put the vinyl record on, soothing music sounded, adding a bit of vitality to the room.

He opened the browser, and before he logged in to Weibo, he saw multiple headlines and pop-ups, many of which were talking about the "Martian" mobile game.

Lin Han casually clicked on a news report called "Domestic Mobile Game Reversal - The Martian Tops the Android and Apple Double Download List!", the article is basically as Lin Han expected, it is some simple reports and data, as well as screenshots of very few game pages, of course, there is also the significance of this summit, Balabala.

Directly down to the bottom of the comments, the netizens of NetEasy are not ambiguous at all, and this is probably the most angry place.

"What a garbage game, it actually spent so much money to run to the first place, I'm worried about whether they can make back the cost. ”

"This is too fake, the sales are the first, and they are all five-star praise, if it weren't for the data brushed out, I would broadcast live ****!"

"You haven't heard of "The Martian", are they cave people on the top of the mountain or Zhoukou ape people?"

"Mom Raj, isn't this the plot of a science fiction novel? I think I've seen it, I've heard that it's going to be a movie. ”

"Khan, this is a kind of propaganda, to promote the release of the movie. It costs five dollars to download, and I don't even want to give half a dime. ”

"Do you really don't know or don't know? Our Lin Dada's "The Martian" is so famous, and it has sold more than 6 million copies worldwide, and the game is really fun and requires all kinds of knowledge. Originally, I was the only one playing in the dormitory, but then the rest of the top students were also Amway by me, and they took me to pretend to be forced to fly with me, and the number of deaths plummeted!"

"That's really right.,A lot of friends around me have downloaded it.,They reported that it's not bad.,I'm also going to download one to play.,See how many times you can die to clear the customs.,It's said that there are many ways to die.,I want to try them all!"

"When did Huang Yi have a nursery here? The water army is really pervasive, hurry up and get out of the way!"

Lin Han didn't browse the rest of the content, he took a deep breath, then took out his mobile phone, and after logging in to the store, he clicked in from the first position on the download list, and he entered the details to see how these reviews were.

Xiaoyun, who doesn't laugh at the cat, commented: "Hey, can this thing work?" This sentence was the first sentence I received after entering the game, and then I met Li Yunfan, the hapless astronaut who was forgotten on Mars, and was optimistic but did not give up hope despite being in a difficult situation. Frankly, this is one of the few games that is worthy of the price charged, and even makes players feel that they have earned it. Every time I choose, the text, sound effects, and dubbing easily substitute me into the situation! Unconsciously, waiting for the text message of Li Yunfan, who is isolated on Mars, has become my daily routine, making decisions with this invisible friend, and every decision has to be thought through the limited clues obtained, and the button is carefully pressed. There is no reading file in life, but there is no endless road!

Skinny Sugarcane also gave the game a five-star rating, saying it was a love-hate game.

"When I came into contact with this game, I had just quit my job, probably the most troublesome time, I didn't know how to deal with many things, I didn't want to talk to others, Li Yunfan accompanied me like a friend. Although he was incoherent and drove me crazy a lot of the time, I didn't know how to help him, and he died ten times in about two days, but it made me feel much more relaxed. Life can't be repeated, everyone can only be young once, and I hope I won't regret my life decision. ”

"This is a wonderful adventure, I have never been so thrilling when playing word games, every description of Li Yunfan, every time I tell me, I can naturally emerge a sense of the picture, as if I am really accompanying him on an amazing adventure version, this is really wonderful!"

"How to say it, the first time I played this kind of game, the experience was great, the sense of substitution was very strong, and it was like watching a great sci-fi movie, and I was suddenly looking forward to the release of the movie "The Martian"!"

"Evaluating an ordinary game, I may say that it is very playable and interesting, but this game breaks through this, the simple graphics, the appropriate music, and the emotional dubbing, the very immersive beep, this interesting text dialogue, I can't help but dislike this game!"

"Five dollars, it's so cheap, even if it's twenty dollars, I'm willing to buy it. Such a real word game is very interesting to save Li Yunfan and bring him from Mars to Earth. At a glance, I knew that this was not a game made to make money, the development team was really attentive, and every aspect was thoughtful, which made me immersive, and I felt that Li Yunfan was a real person, really trapped on Mars and asked me for help. I hope the plot can be a little longer, and I am reluctant to clear the customs. ”

Compared with the messy reviews in other games, the evaluation of the "Martian" mobile game is much more normal, at least there are really players who are commenting attentively, not those meaningless random collocation words that are brushed out.

Among the more than 200 reviews, five-star accounts for the vast majority, only a few four-star evaluations, and none of the three-star and below, and the word of mouth explodes!

Since users can only see reviews in the Apple Store and Google Store, but cannot see the number of downloads of the game, this directly leads to the role of reviews being amplified a lot.

Because for users, in addition to looking at the app's name, icon, and description are attractive, the rest is to look at downloads and reviews.

It can be said that the quality and quantity of reviews determine the proportion of clicks and downloads of mobile games to a certain extent, and at present, the user stickiness of "The Martian" is very high, and one out of five users who click to view chooses to buy and download, the proportion is quite high!

User reviews play a very, very important role in the mobile game store, whether it is boredom search ranking or app weight, reviews play a vital role.

This Spring Festival, after getting tired of playing all kinds of mobile games, it is not an option to change your taste to play this high-IQ text adventure game!

This is the calling power of the top IP, a steady stream of readers join it, and many passers-by who have only heard the name of the novel basically have a simple judgment.

Such a popular game will of course attract the attention of Apple's officials, and the staff in charge of this area quickly added "The Martian" to the "New Tour of the Week", which is a very good location, as long as users open the store, they can see it, which can be said to be a very good recommendation.

The mobile game "The Martian", which was originally spread by word of mouth, suddenly ushered in a wave of click peaks, how many Apple mobile phone users are there?

There are tens of millions in the mainland alone, and this freshly baked game began to detonate the circle of friends, and everyone rushed to save Li Yunfan!

The number of downloads came to a peak in the evening, and even Lin Han was surprised to find that this game seemed to have been officially promoted by Apple after checking the sales statistics sent by Xingyue Games at night!

Not only in the domestic Chinese version of the Apple store has a homepage recommendation, but also in the United States, Europe, Japan, South Korea, Singapore, Canada, Australia, India and many other countries in the Apple store also use the homepage to start recommending!

A small game company that has just been established has spent a lot of money to buy a science fiction IP of Lin Han, and as a result, it has been promoted by Apple to the world, which is no less than an eight-magnitude earthquake in the domestic game industry.

What products does Apple generally recommend?

The first is the big productions of big companies, such as the works of big companies like GLU, Ubisoft, Nintendo, SEGA, etc., they have a large enough player base around the world, and they can make a lot of money when they promote it once. The good reputation established in the early stage lays the foundation for the recommendation in the later stage.

The second is that the staff of the Apple Store prefer games with cooler visual performance, and most of these games are mainly single-player.

The third is games like The Martian, because of its support for Apple devices, especially the Apple Watch.

The Apple Watch is a wearable device, and it is now more sports and chat software, and few games can be played on this smart watch.

As a text adventure game, "The Martian" does not need much equipment, as long as it can display text and sound, so the Apple Watch can make it more convenient for players to talk to Li Yunfan and implement rescue activities.

That said, The Martian has developed the mobile game market for the Apple Watch to some extent, which is obviously more important for Apple.

Therefore, when all Apple mobile phone users see this mobile game, it has already started the mode of global domination! )