On Nanjing Road in Shanghai, in the highest-level conference room on the top floor of "Oscar & Hannah" International Garment Co., Ltd., a group of executives has been waiting here. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 Info When Alice, dressed in a white suit, walked through the gate accompanied by James, a tall white man stepped forward and extended his hand to greet her.

"Welcome to 'Oscar & Hannah' again, Miss Alice. ”

"Hello, Carlos, it's been a hard past two years. ”

After shaking hands, Alice looked at the packed house, seven or eight faces of Harvard's elite, and four or five apparent representatives of the junior staff all sitting in their seats. The former had a gentle smile, while the latter mostly looked at her with curiosity and adoration.

"And everyone here, too, I haven't come to Shanghai for two years, and once I came to the company again, I still look so vibrant, it's really great!"

As she spoke, she walked, and just as Alice was about to take her first seat, she didn't forget to raise her arm towards the potted plant by the window: "Who bought it? ”

"It was picked by a female employee in the back office at the flower market. ”

A woman with long blond hair explained. Alice knows that her name is Johanna Ahmid, who is one-third Middle Eastern and is a quintessential business school elite that Sophie found from the alumni list.

At the time of receiving the invitation letter from the alumni of the same period, Johanna was working as an investment manager at Rothschild Bank and is now the CFO of Oscar & Hannah China.

"The vision is really good. ”

Alice once again did not forget to express her affirmation, when James found a chair to sit down on the side, she nodded to Carlos, who was the CEO, and said: "The information is well packaged, and the paint used to seal the document bag is from the British company Dranz?"

Carlos nodded: "That's right, any act of opening the seal in advance will leave an indelible mark on it." On the 3rd of last month, my alumni in West Germany mailed me one, and this time I was able to use it. Alice, what do you think?"

"Hehe, it feels like an agent. ”

Alice smiled brightly and showed her big white teeth, which caused the people around her to laugh too: "Especially the little employee who came to pick me up, I guess my EQ is a little low, and he even repeatedly assured me that he hadn't opened the seal." If he is allowed to be a CIA, it is estimated that he will definitely be tortured to death by the KGB~"

Another hearty laugh rang out, looking at the harmonious atmosphere in the room, Alice smiled and looked out the window by the way.

It is worth mentioning that the decoration style of the entire building was decided by Alice two years ago. The top-of-the-line meeting room is spacious and faces the conference table with a whole wall of tempered glass facing the sun.

"So, to get down to business, I've read all the information. ”

After the laughter fell, Alice said, "But it would be nice to have a special introduction, Carlos?"

Carlos nodded and said, "So, let's ask Nick from the marketing department to talk about it, Nick?"

Nick is a thirty-six-year-old Virginian, not a little younger than Johanna, the CFO of Sophie's contemporary. It is also thanks to Sufi's thoughts at Harvard, from undergraduate to doctoral graduation, and the large number of alumni and the wide distribution, which really provided Alice with a large talent base.

Clearing his throat, he said: "After two years of development, we currently have two main markets, Jiangsu, Shanghai and Zhejiang with Shanghai as the center, and Guangzhou as the center, with Fujian in the north and Hong Kong and Macao in the south. This is currently the most economically developed region in China, and within this range, we have controlled about 30% of the clothing market. ”

"It is worth mentioning that the Chinese market itself is also expanding rapidly. If the current market volume had been two years ago, it would have been equivalent to about 60 percent of the total, but now it has been halved. The country...... It's really scary. ”

Alice smiled and nodded, and the executives in the room also looked deeply emotional.

"As for the north of the Yangtze River, we are now planning to open a branch in Beijing, taking its nature as the capital as a radiation starting point, I believe that we can take most of the northeast. and the entire North China Plain. However, I personally think that because of the exact geographical location, it would be a good idea to open a fourth radiant in Shenyang. ”

In a few words, they are very nuanced geographical terms, and this is what Nick has gained from working in China for two years. Alice nodded and said, "Good analysis, so Nick, as a marketing manager, you have also been in China for two years, what do you think about the overall economic development of this country?"

Just now I was talking about the company's clothing market, and when I turned to ask, it turned out to be such a seemingly off-topic thing. Nick was somewhat surprised by the overall economic situation at the macro level.

But he knows what kind of girl Alice is, although this girl is not very old and does not appear in public very often, but the role she plays in the development of its enterprises is easy for everyone in the industry to find, and it is not hidden at all.

A few days ago, passing through Fortune's office in Shanghai, Nick took a closer look at the latest issue of the magazine. Kankan flew to Japan before the interview and spent $1.2 billion on a huge purchase of Ginza real estate, which will surprise anyone.

Such an outstanding girl, her own boss actually asked such a question, and suddenly asked about the economic development of the whole country, then it must be a big move, right?

So the question arises - do you follow or not?

"It's hard to put into words, boss. ”

When he said this, Nick had already made a plan, if Alice was optimistic about the development of that industry, he must invest a little.

"Although I have only been in China for two years, it has changed really a lot in just two years. ”

Everyone around him was smiling, James's eyes were more firmly locked on him, and Nick chose his words more carefully while thinking carefully: "Let's just say that in the past two years, the changes that have taken place in Shanghai's urban construction are equivalent to New York and Los Angeles after Roosevelt's New Deal." The large-scale urban construction of the original swarm of bees...... Tsk, two years. ”

Alice looked at everyone, although everyone was also full of emotion, but she frowned dissatisfiedly: "Please, Nick, I'm not here to remind you of our golden age, who is talking to you about urban construction?"

"At the same time as the establishment of our Chinese branch, that is, around February 1984, the Chinese government issued a document deciding to open up coastal economic zones in the Yangtze River Delta, the Pearl River Delta and the Xiamen-Zhangquan Triangle. Now it's been two years, you've lived in China for two years, and Guangzhou is more like you said, it's our second largest market, let's talk about it, how are they changing?"

It turned out to be such a problem, but it was macro enough, and it was not easy to suddenly say some analysis.

Just when many people were a little worried, at the end of the seat, a dignified and beautiful young woman spoke: "Wang Dong, my hometown is from Guangdong, maybe I can say a few words?"

Alice raised her eyebrows, it was actually a representative of the grassroots employees who spoke, and she was also a very beautiful and Lin Huiyin beauty.

"Oh, that's great, let's talk about it. ”

In this way, under the willful chairman's insistence, the theme of the meeting was irreversibly distorted. The next ten minutes were spent on the country's economic development.

“…… Northerners mainly go to Beijing, but for most people who plan to go to the sea to do business, of course, they still go to these newly opened port cities. But when it comes to which city is the most popular, in fact, we still have the upper hand in Shanghai......"

"Shenzhen. ”

Alice gave an affirmative answer on her own, and seeing the woman's slightly surprised look, she smiled slightly: "Shenzhen is a more suitable place for us than Guangzhou." Because we are a foreign-funded enterprise after all, Carlos, it is more appropriate to set up a branch in the southern market in Shenzhen than a 'relatively' inland city like Guangzhou, and you should think about it. ”

"Also, I've read the data, and you've done a great job of zoning the main markets. The Pearl River Delta, the Yangtze River Delta, the first core area, this is our company's most important market in China, and not only the clothing market, in the next few decades, this is the most prosperous area of the country's economy, we should pay attention to it comprehensively. ”

Alice's sentence by sentence analysis, like a large seal with a dollar sign, thumped on Nick's chest. She is right, the executives here have been in China for two years, and they all have a deep understanding of the speed of development of "Oscar & Hannah", and they also deeply understand the current development speed of the whole country.

When the company was first established, they sprinkled an order of 20 million US dollars, which was not a small number in the European and American markets, which naturally shook the entire clothing market in the Yangtze River Delta. It can be said that with this initial financial advantage, and even the strong support and preferential policies of the Shanghai Municipal Government, their development in the past two years can be described as a bamboo, and they can earn huge profits every month.

And the surprising thing is that no matter how much profit is made, it is basically swallowed up into the bottomless pit of "re-expansion".

Because China's clothing market is too big, and especially after the development of "Oscar & Hannah" with toad glasses and bell bottoms, the clothing industry of a whole country has also flourished. People's demand is growing, and although the performance of peers is also expanding, it is far less than the demand for new clothes for everyone who is tired of wearing "military green and cement gray", which naturally gives the company the biggest reason to spend money.

Alice has already read the information, and the current situation is that "Oscar & Hannah" has eight stores in Shanghai alone. In addition, there are a large number of areas, which need to be conquered by the company step by step.

Jiangsu Province alone has 12 prefecture-level cities with rich people, such as Nanjing, Wuxi, Suzhou, Lianyungang, and Yangzhou, and Zhejiang has Hangzhou, Wenzhou, Ningbo, and other cities that are extremely wealthy, not to mention the surrounding areas of Guangdong and Beijing, which are currently under development. There is a market everywhere, and everywhere is a place where money needs to be spent, "Oscar & Hannah" with the initial capital, products, market this advantage of the right time, place and all-in, from the very beginning like cell division rapid expansion, and this momentum will never stop in a short period of time.

It has brought huge profits to the company, but at the same time it is a huge gold-swallowing monster, after all, everyone knows that the Chinese clothing market at this time is a virgin land to be developed, since the company is the first to enter the domestic foreign-funded enterprises, of course, it will not be polite!

So obviously, when the "KFC" of the garment industry has developed to the point that the country can't sit still and has to use peer state-owned enterprises to buy shares, although it makes a lot of money, Alice really can't make too much. Otherwise, as early as when she first went to Japan to invest, she could have raked up thirty or twenty million in cash here, but unfortunately, she really couldn't do this.

After all, she herself can't help but throw dividends into re-expansion. (To be continued.) )