Advertising scripts?

Han Qiu was stunned, and his head didn't turn around all of a sudden. It's okay to write a MV script for yourself, but how to write an advertising script?

Because the advertising time is too short, and the movies that Han Qiu plays are too long, the two are not a heavyweight at all.

And there is a specialization in the art industry, although Han Qiu remembers many classic advertisements in his previous life, he has never played them.

It's inexperienced.

"Mr. Wu, I'm a film director, and if I advertise the script, I can't do anything about it. Han Qiu shrugged.

"Director Han, is there really no way? Don't worry, the remuneration is definitely not a problem. Wu Heng is very helpless, this time Qianjiang motorcycle is on the same as another motorcycle brand, if the publicity is not in place, not eye-catching, it is likely that this new product will be squeezed by others.

"Mr. Wu, I'm a film director, the advertising time is too short, just a few tens of seconds or maybe just a dozen seconds, how do you let me play?"

Han Qiuxin said that in fact, he still has awesome advertising ideas, but it takes a long time.

If it's an online advertising video, that's a different story.

Really......

"Director Han, I also know this. On the TV commercial, if it really doesn't work, I won't bother you. I hope you can help me write a script for a web promo. ”

Wu Heng also knows that with Director Han's directorial talent, it may indeed be a little difficult to shoot dozens of seconds of commercials. But the online promotional film is different, it can be shot as a micro-film. Anyway, now that the Internet is so developed, the publicity is even stronger than TV!

He remembered Director Han's first work, which was a micro-movie called "The Tuner", which seems to still be at the top of the list of suspense micro-movies in China.

No one surpasses it.

"Internet promos?" Han Qiu pondered.

"That's right, Director Han, you don't have to worry about the length of this, just like "The Tuner". ”

"Are you sure you want the tuner to be as long? That's about ten minutes. Han Qiu said with a smile.

"Uh..." Wu Heng gritted his teeth and made up his mind, "Director Han, as long as it is an advertising script written by you personally, no matter how long it is, I want it!"

Han Qiu glanced at Wu Heng in surprise, he didn't read the script and fought like this, it's rare in these years, is his strength already big enough to make people blindly obey?

"Just believe me?"

"Faith! Seeing each other is fate, being able to meet Director Han in such a remote place, but my blessing, if I don't grasp it well, I will definitely regret it." Wu Heng said very straightforwardly.

Han Qiu didn't know if Wu Heng was really so upright, or if he was prevaricating and comforting himself. But no matter what, Han Qiu was still very comfortable listening to it.

And it's to do things with money, and Han Qiu doesn't have so many worries.

"Okay, how about we talk while we walk?"

Wu Heng looked at Han Qiu puzzled, how can you talk about the Fa while walking on this Sichuan-Tibet line?

"Hehe, if you don't mind, let's talk in the car, I can tell you what I think. ”

Wu Heng glanced at the huge RV and nodded. But I still have doubts in my heart, as soon as Ya herself mentioned this, Da Xian'er has an idea?

Don't be so perverted!

Han Qiu greeted the second elder, and Wu Heng also said to his own people. So, the two convoys hit the road in a majestic way, and where they passed, "not a single grass grows", the cyclists avoided one after another, and watched the convoy leave with a strange look.

Wu Heng was a little worried about the two old men in front of the convoy, "Director Han, these two old men ....."

"Oh, they're here to fulfill their wish to ride, and they can't ride a bicycle, so they can only ride a motorcycle. ”

"The old man has a dream! Disrespectful, disrespectful!" Wu Heng admired this from the bottom of his heart. If you are yourself, let alone riding a motorcycle, you are not in the mood to drive a four-wheeled bicycle.

At this time, Han Qiu had already taken out a piece of paper and a pen and began to write the outline of the script.

In ten minutes, Han Qiu completed the outline and handed it to Wu Heng. "How about you look at this story?"

Wu Heng: "......."

Da Xian'er, are you perfunctory to me, do you want to be so fast?

But he still looked at it carefully, for fear of missing any details. It is said that Da Xian'er's routine is deep, and he likes to play a little reversal, is it possible that there is also a reversal in this?

After reading it, Wu Heng said in his heart that this reversal is really a bit big, but it is reasonable.

The point is that it's still very sensational.

After reading it, Wu Heng took a deep look at the two old men in front of him, and finally understood why Director Han's script was written so quickly.

"How?" asked Han Qiu.

"Good!"

The two of them are also inexplicable, because Han Qiu wrote an outline and a narration, and the specific plot and lines were not written, and it is estimated that they add up to only about 100 words.

Han Qiu said with a smile: "I have given you the advertising creative, outline, and narration, do you still want me to write the rest of the details?"

"No, if you can, you can just talk to me about the details. Wu Heng said convincingly.

......

The two chatted for more than an hour, and when Wu Heng finally got out of the car, he only pinched a blank piece of paper with less than a hundred words written in his hand.

Returning to his convoy, a middle-aged man greeted him, "Director Wu, how is it?"

He is a person from Qianjiang Motorcycle Company, and he is responsible for completing this advertisement with Wu Heng this time.

Wu Heng nodded: "No problem." ”

"Han Banxian agreed to write an advertising script for our company?"

"It's not a promise, it's already written. Wu Heng handed the white paper in his hand to the middle-aged man.

“......”

The middle-aged man grabbed the blank paper, and then spent a minute reading what Han Qiu had written in ten minutes.

"It's a great idea. ”

"Our company's motorcycles have a very high photogenic rate, and they are not deliberately given to the camera. ”

"The original form can't be those two old men, right?"

Wu Heng shook his head and nodded again: "There is a shadow, but it is not exactly according to those two old men, at least the number of characters is different." ”

Middle-aged people don't care about these anymore, anyway, the story is here. "Director Wu, shoot well, and when the time comes, sign Han Banxian's name in, he is a screenwriter. Strive to beat the ads of the Pentium when the time comes, haha!"

"This one does. Wu Heng asked Han Qiu, and Han Qiu didn't mind.

At the end of the words, the middle-aged man finally asked the most critical question, "Director Wu, this script...."

"Huh?"

"What is the price you negotiated with Han Banxian?"

"1 million. ”

Hiss~~~

The middle-aged man hurriedly counted the numbers and found that the narration plus the outline was only 96 words in total.

"That's a lot of money!" the middle-aged man muttered.

However, thinking of Han Qiu's celebrity effect, he felt that the 100 was worth it. When the time comes, take a good hype, and under the banner of Daxian'er, you will definitely be able to earn enough eyeballs.

Not to mention that the script itself is very touching......

Wu Heng knew best in his heart that what Han Qiu told him was not only such a script, but also all kinds of ideas about the advertisement itself.

That's what you can't change.

When I looked back, I found that the two old figures on motorcycles had disappeared.

........

At this end, Han Qiu's convoy stopped on the side of the road to rest after driving for an hour.

Uncle Sun came over with a bottle of salt water: "Han Qiu, were you talking about business just now?"

"yes, I wrote a script for someone. ”

"So fast?"

"The advertising script is just an idea, very short. ”

"Let me ask, how much did you sell?" Uncle Sun was purely curious.

"1 million. ”

"Okay, I can earn a million in such a short time!" Rao is a local tyrant like Uncle Sun, who is worth hundreds of millions, and he is also a little surprised.

Han Qiu smiled and shook his head, it was more than a script, but he talked a lot about advertising with others.

Speaking of which, even if it is an advertisement, Han Qiu still likes the kind with a story background. Those advertisements that purely look for a star as a model and say that this product is awesome, Han Qiu doesn't like it.

It's just a dislike, not a denial, after all, it's a trend. It's just that I'm playing movies, movies are stories, and I play a lot of stories, and Han Qiu wants to make a story when he shoots anything.

Whether it's long or short, it's like making a documentary for the second elder this time.

In Han Qiu's heart, filming this kind of story-based advertisement, it is Thailand that has a very slippery time. I don't know if it's because the Thai TV station gives a long time, anyway, many Thai ads are very long.

Every ad is a story. Watching a Thai ad is like watching a micro-movie.

Either laugh straight to the point and twitch, or cry to tears.

The world's top five advertising awards, Clio, Cannes, Moby, New York Advertising Awards, etc., frequently appear in Thai advertising award-winning works, Thai advertising also took away a lot of gold pencils.

This is jointly certified by people in the industry, which is very powerful.

Han Qiu was nothing more than blowing about a few of the more awesome advertisements in Thailand in his previous life and Wu Heng.

Then Wu Heng willingly obeyed.

Great fairy, please accept the next bow!

Uncle Sun didn't know that Han Qiu still had a lot of saliva, and he was impressed by Han Qiu's ability to make money.

That's a lot more money than your own group.

Impressed in his heart, Uncle Sun said: "Don't talk about advertising, how about you make a documentary for me and your father?"

"That's good. ”

"That's good, that's good, remember to show me first when you make it, and then give it to your dad. I'm going to see if there's anything wrong in there, so your dad can't see it. ”

Han Qiu: "......"

What an old urchin, this is still a fight.