250.Coke Culture (+5)
The first vending machine was identified, and Hans and Lidu moved it to the van, while Godzilla moved the second one out as well. Pen ~ fun ~ pavilion www.biquge.info
When the vending machine was being transported, there was a crisp 'clang' sound, and Hans could tell that it was the sound of glass bottles striking.
"There's still Coca-Cola in there?" he said suspiciously, "It's a pity that there is no electricity, otherwise we will have Coke to drink tonight." ”
Godzilla carefully moves the vending machine out, and Hans tries to open it and take out the Coke bottle inside to prevent it from shattering. However, he could not open it without a key.
The Mexican man rubbed his hands and said, "I can pull it away." ”
Hans hurriedly shook his head: "Fack, this machine is all original, once it is destroyed, its value will be sharply reduced!"
Li Du handed him the wrench and said, "Then take it apart." ”
Hans took out a few steel hammers from his pocket and said, "What a fool, why don't we just pay for it?"
Connected to the power supply from the car, the two green lights on the vending machine lit up one after another.
Seeing this, Hans waved his fist and said excitedly: "yes, you can use it!"
He threw a steel hammer into it, and then there was a 'click' chain in the machine, and a few seconds later another green light came on, and a green glass bottle rolled out.
Li Du picked up the glass bottle and said with a smile: "There is no drink in it, it is an empty bottle, but this is not a Coca-Cola bottle, right?"
The glass bottle he got in his hand was a bit similar to the level in cycling, with no arc straight up and down, which was completely different from Coca-Cola's classic glass bottle.
However, if you look closely, there are some dented handwriting on the bottle, with the English letters of Coca-Cola written on it, and a circle of letters around the periphery, which looks like it is indeed a product of The Coca-Cola Company.
Seeing this, Li Du asked, "Is this also a bottle of Coca-Cola? What kind of limited edition?"
Hans was stunned when he saw the bottle, he took it over and looked at it carefully, and said: "No, since 1916, Coca-Cola has been replaced by classic glass bottles, which is their brand symbol." ”
A milestone event in Coca-Cola's history, the classic glass bottle is beautiful, recyclable, collected after use, cleaned and refilled.
The emergence of this kind of glass bottle quickly swept the world, and other beverages began to imitate the classic glass bottle to produce bottles with similar shapes.
Li Du knew this, so he said it.
Hans shook his head after hearing this, and said: "The classic glass bottle you mentioned is what it looks like after many revisions later, of course, the later revisions are all small actions, and the approximate appearance was finalized in 1915." ”
Li Du said: "Yes, the legend is that the designer saw that his girlfriend looked good in leggings, and he was inspired by that curve?"
Coca-Cola's classic glass bottle shape is like the upper body of a woman, the mouth of the bottle is a slender neck, the upper part of the raised bottle body is the woman's chest, the lower part is the slender waist of the woman, and the base part is convex again, which is the buttocks.
Hans shook his head and said, "No, your statement is wrong, in fact, there is a historical reason for the design of the bottle." ”
He raised the bottle in his hand and said, "If this is the original Coca-Cola classic bottle, then more than a hundred years ago, the bottle for drinks was the same shape as this." ”
"At that time, vendors had to rely on labels to distinguish between different drinks, and in the summer, in order to keep them cold, they had to put them in buckets with ice water. ”
"It's easy to imagine that because the bottles are all the same, what a terrible experience it must be to find a bottle that is not what the customer wants, and then to find a bottle that is not what the customer wants. ”
Li Du thought for a while and said with a smile: "That's true, but won't they see through the clear water?"
Hans said: "Let me finish first, in short, the Coca-Cola Company wanted a bottle with personality, a bottle that was difficult for competitors to counterfeit, and even the fragments could be recognized as Coca-Cola bottles." ”
Alexander Samuelson, the president of Coca-Cola at the time, was going to take on the challenge, and he felt that the bottle should be a little drummer, and it should be easy to hold and distinctive. ”
To this end, Coca-Cola organized a competition, in which RootGlass participated, and they began to want to design with the two ingredients of the drink as a starting point. ”
Coca-Cola's early drinks consisted mainly of cocoa leaves and cola beans, and RootGlass went through a lot of images and eventually saw a picture of a cocoa bean pod in the Encyclopedia Britannica in the library, which inspired the design of this classic bottle. ”
"So you see, this design inspiration has nothing to do with women, and the main reason why this bottle is classic is that the shape is easier to grasp. ”
"You have to know that the bottle was soaked in water at that time, and the bottle body was already smooth, and with the water running over, it was even more slippery, and the classic bottle shape of Coca-Cola was not easy to get rid of. ”
Li Du said: "So that's the case, you know a lot, brother." ”
Hans shrugged, "Most Americans know this, Coca-Cola has become a culture, and the highest word in English culture is 'OK', followed by 'Coca-Cola'. ”
Li Du retorted: "It's impossible, I don't want to question you, but Coca-Cola's spread rate is not so widespread." ”
Hans said, "Then you name more words in the English language than Coca-Cola in the world." ”
"There are too many, HI, BYE, HELLO, YES, NO......" Mr. Li began to give examples.
Hans interrupted him: "OK, you're right, but that's not the point, anyway, this Coca-Cola bottle should have some value." ”
Li Du asked, "This bottle was born before 1915, right?
"Not just before 1915, I think it was even earlier, and so on, and I don't know the specific history of this bottle," Hans said. ”
The two took out their mobile phones and began to inquire, the 2G network speed is very slow, but fortunately, the signal is good, and some information has been collected.
Hans looked at his phone and said, "I love smartphones to death, technology changes life, huh?"
Li Du nodded and said, "Yes, it will definitely be the world of smart machines in the future." ”
Judging from the data, this straight glass bottle appeared on March 12, 1894, and by 1900, Coca-Cola eliminated this shape of the bottle, and the mouth became more slender and the bottle body became shorter.
This bottle is called the Georgia Green Bottle because it originated in Atlanta, Georgia.
Hans then searched for its value, and the page refreshed slowly, so he said, "Go ahead and put in the coins and see how many bottles there are." ”
Li Du put in the coin, and with a 'click-click' sound, another bottle rolled out, but the style was different from this bottle, with a Santa Claus rolling on it!