On November 12, 2009, in Beijing, Tianmu Studio, Li Mu, who had finished all the filming of "The Return of the Great Sage", came back with the crew.

"Tomorrow "2012" will be released, this year's Chinese New Year file will officially begin, we also have to hurry up, "Thai Embarrassment" will start promotion immediately, I will contact Berner to ask them to cooperate, has the promotional film been cut?" Li Mu said and looked at Xu Zheng who was sitting on the side.

It was ready, and a few short videos were filmed according to Mr. Li's instructions, and Qiao En also participated. Xu Zheng is also very excited now, after five months of difficult shooting, he finally completed his directorial debut, and only he knows the hard work during the period, and now it is finally time to accept the results.

"We will hand over the publicity work of "Thai Embarrassment" to Berner, and I will also do the later stage of "The Return of the Great Sage", Chu Fei, you pay attention to contact with Berner. Li Mu said and took out a document and handed it to her, which was a marketing plan he had made based on the publicity method of "Thai Embarrassment" on the earth.

Although "Thai Embarrassment" is also a comedy above the standard, and there is also the foundation laid by the previous work, it is undeniable that the successful promotion of this film accounts for a lot of credit.

This marketing plan includes most of the promotion channels such as the Internet, media, and television.

Advertisements are made in buckles, Alipay and TV stations all over the country, including subways, buses, airports, pharmacies, hospitals, university campuses, trains, and airplanes;

Before the official release of the movie, free preview screenings were held in most cities across the country, carefully selected test screening groups, limited one person to only one movie ticket, and held discussions with the audience on the spot after each movie screening, constantly deepening the audience's impression, and creating the effect of "Mr. will bring his wife to watch it, and the teacher will recommend students to watch it".

In addition, the "Movie Guide", which was specially filmed by several leading actors, showed the hilarious disparity elements.

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Through these two months of viral marketing in a row. I believe it will not be worse than the original.

Chu Fei took the document and looked at it roughly, and said: "There are many plans in this that no one has tried, and will it really be effective to hold a film viewing in most cities, so our publicity budget may not be enough!"

Li Mu waved his hand and said indifferently: "If the budget is not enough, increase it, don't be afraid to spend money, the money that should be spent must not be saved." ”

After discussing the specific publicity plan with everyone, I will move on to the next thing.

"Director Lin, how long will it take for "Beautiful Li Huizhen" to be completed in the later stage?" Li Mu looked at Lin Feng on the side.

"It should be done by December. Hearing Li Mu's question, Lin Feng, who was also directing for the first time, was seizing the road.

"That's good, Xu Min, you go and contact Jiangnan TV and ask them to come and get a copy on the fifteenth of next month!" Li Mu ordered.

"Yes, Mr. Li!" Xu Min hurriedly wrote it down in his notebook.

Director Wang has called more than once to urge, Jiangnan TV has started the second round of broadcast of "Star You" in September, not surprisingly, the ratings are stable and the TV series broadcast at the same time, even if it is the second round of broadcasting, the highest rating has exceeded 10%, reaching a terrifying 12%.

This also stabilized the ratings of Jiangnan TV's declining ratings, although the major TV stations have long adjusted the broadcast time of those answering programs, but it still has a great impact on "Who Can Become a Millionaire", and it has been opened up by Beijing TV's "If You Are Honest, Do Not Disturb".

Thanks to the super high ratings of the second round, the next three, four or five rounds of broadcast rights are still sold at a very high price, and this TV series alone has brought more than 200 million to Li Mu, as for the network copyright, it is still given to Tomato TV, and it is a permanent copyright, but Li Suifeng still gave money at the market price.

A TV series netted more than 200 million yuan, which also created history, this time this "Beautiful Li Huizhen" Jiangnan TV station was broadcast in early January, and then broadcast "Star You" again, followed by "Love Apartment II" on the first day of the Lunar New Year, in this way, Jiangnan TV will occupy the top spot in the ratings from New Year's Day to the Lantern Festival, which is rare in the past.

"Next, Mr. Chu will arrange the work, and I will leave first if I have something to do!" Li Mu finished saying and packed up and left the conference room, as his assistant, Xu Min of course followed.

"Next, I'll announce everyone's work next, Sheng Yilun, Liu Shishi, Yang Mi, Zhao Liying, a few of you are ready, I have already contacted Beijing TV, this weekend you go to record an issue of "If You Are Honest, Do Not Disturb" as a guest judge, and watch a few more episodes of the previous program after you go back, so as not to make jokes when you get it!" After being the general manager for half a year, Chu Fei is now more and more of a strong woman, and she arranges her work vigorously and resolutely.

"Sister Fei, don't worry, we have all watched many episodes of "If You Are Honest, Do Not Disturb", I guarantee that there will be no problem, I watched it on TV before, and now I am a little excited to participate in the filming. Peng Yuyan immediately jumped out and said.

Chu Fei couldn't help but shake his head when he looked at him like this: "The one I am most worried about is you, if you don't change your frizzy temper, you will suffer one day!"

"It is estimated that Sun Wukong has played too much, and he is about to become a monkey!" Yang Mi complained on the side.

Peng Yuyan didn't care, "What kind of monkey, that's called Monkey King, you can watch it when the movie is released!"

"Can you have a good meeting!" Seeing them chatting there by themselves, Chu Fei's face turned cold and he said loudly.

Peng Yuyan and Yang Mi suddenly didn't dare to speak, and sat obediently in their seats with their heads down, although now everyone in the studio shouted Chu Fei to Mr. Chu, and a few of them were still screaming Sister Fei Fei, but they were still very scared when Chu Fei was angry.

Seeing that they were all quiet, Chu Fei continued: "After recording "If You Are Honest, Do Not Disturb", you have to go to several variety shows of Xiangnan TV to take a walk, and finally there is "Luyu Appointment" on Wandong TV, there is a series of publicity behind these programs, go back to rest and save some physical strength in the past two days. ”

After telling a few of them, Chu Fei looked at Xu Zheng on the side again, "Although "Love Apartment" has already laid the foundation for the first part, the publicity that should be done still has to be done, Director Xu and Chen He, you should also prepare, and I will coordinate with their brokerage company for the others." ”

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