Chapter 120 Commercial Real Estate
"Dad, how is your construction company doing now?"
Lin Feng's first concern is his father's career. Pen "Fun" Pavilion www.biquge.info
The construction company founded by Lin Weidong was originally just a small construction company with "third-level qualification for professional contracting of earthwork engineering".
The technical difficulty of earthwork engineering is not great, the requirements of professionals are not high, and there are no special requirements for mechanical equipment. Lin Weidong relies on his qualifications and connections in Lanzhou for many years, and can often receive some subcontracted small jobs from friends.
After Lin Feng started his business, he successively sent back three sums of money to Lin Weidong, namely 5 million, 5 million, and 10 million, totaling 20 million. It can be regarded as a return on investment of 200,000 yuan in start-up capital supported by his father's entrepreneurship.
The return rate of 100 times in two years gave Lin Weidong an unexpected surprise.
With funds in hand, Lin Weidong's mind is naturally bigger.
In addition, his son Lin Feng has also repeatedly been on the phone, asking him to standardize the construction company and find more technicians and experts, and now with funds, the company can be bigger, and the domestic real estate market has broad prospects.
Lin Feng's original intention was to avoid the accident of Lin Weidong's company in the previous life because of non-standard operation.
But it also prompted Lin Weidong's ambition.
After all, Lin Weidong was not yet 50 years old at this time, and it was the peak of a man's career.
"Well, the company is doing well now...... , it just so happens that you are back, and you will also help your father with the staff", Lin Weidong nodded.
After this period of media bombardment, witnessing his son's career achievements, in his heart, Lin Weidong has recognized that his son has the qualifications to communicate with him on an equal footing and talk about business.
Lin Weidong's full name of the construction company is "Dongheng Construction Engineering Co., Ltd.", since last year, after continuous capital increase, has now had the three-level qualification of general contracting of housing construction projects, and the projects currently under construction include a 6-storey staff dormitory of the Municipal Labor Bureau, as well as a residential building project that has been subcontracted to the family courtyard of the Xiaoxihu Cadre Rest House of the Lanzhou Military Region.
Lin Feng was a little surprised, he didn't expect his father's construction company to develop so fast and already be able to build a building!
He didn't know much about the details of the real estate industry, so he asked Lin Weidong for advice.
In fact, since Lin Feng went to college, Lin Weidong has retired to the sea and started this construction company, which has been impregnated in the industry for more than 6 years.
The factory where he was originally located was a provincial state-owned super-large enterprise, according to the administrative level, the factory director and the party secretary were all at the department level, and Lin Weidong, the leader of the branch factory, was barely in the right place, and his contacts and contacts in the city were relatively broad.
Real estate is a capital-intensive and knowledge-intensive industry, and technical talents can be mined from major architectural design institutes, but without capital, it is difficult to climb the ladder.
Lin Weidong was limited by funds before, and he couldn't develop, so he could only do some subcontracted small construction projects.
With the funds given to him by Lin Feng, he quickly recruited a few cattle from the Provincial Architectural Design and Research Institute and the Municipal Urban Architectural Design Institute, and upgraded the company's qualifications. In this way, with the contacts he has accumulated over the years, the company does not worry about taking on projects, and it naturally develops rapidly.
Lin Feng thought about it, although he didn't understand the details of the real estate industry, he knew the future development trend of the entire real estate industry.
There is no doubt that the next decade from now will be a golden period for the development of the real estate industry.
In 2002, the land bidding, auction and listing system was introduced, and land officially became a commodity and entered the real estate transaction market.
Since the beginning of this year, land prices and housing prices have interacted, and housing prices across the country have begun to enter an era of soaring.
Of course, with the heat of the real estate industry, the state has subsequently carried out rounds of regulation and control, but it has never been able to really suppress this frenzy of the times set off by the government (driven by GDP), banks (loan interest), real estate developers (earning high profits), and ordinary people (housing demand).
But as for whether to encourage Lin Weidong to participate in this feast, Lin Feng has some thoughts of his own.
He didn't speak at first, drank tea quietly, and listened to his father introduce the company's situation.
It was only after Lin Weidong finished talking about the current situation of the company and his plan to transform the company from a construction company to a real estate company in the next step.
The first sentence scared Lin Weidong a lot!
"Dad, I will probably cash out about 1 billion from the U.S. stock market in May next year. I plan to continue to invest some of the funds in Fengxing Company, and it is estimated that I can move about 500 or 600 million yuan, which can be invested in your real estate company. ”
Lin Feng looked at his father with a surprised face, and was about to speak, and said with a smile: "Dad, you listen to me first." The real estate sector is on the swing right now, and this is indeed a historic opportunity. But I have a different view on the specific direction of development. ”
"Now most of the domestic real estate companies are crazy about enclosing land and doing residential real estate. But if you think about it, housing prices are getting higher and higher, and the growth of people's income will definitely not be as good as the growth of housing prices. If I had to suggest it, I would like you to build up your talent and skills before you do commercial real estate. ”
"Commercial real estate, at present, is mainly done by Dalian Wanda, they last year and this year, they invested in Wanda Plaza projects in 15 cities across the country. It can be said that it is now in full swing, but it is precisely so, I believe that they should immediately encounter the problem of tight capital chain at this time, and I estimate that in the next two years, Wanda will shrink and adjust. ”
"And in the past two years, Wanda has stopped, which is precisely the opportunity for us to develop commercial real estate. ”
Lin Feng looked at his father sincerely: "You can learn about Wanda's business model, their real estate development subsidizes commercial operations, and the business model of cash flow rolling assets is executable and replicable. ”
"Of course, I invest in you, and I have my needs...... Wanda's commercial real estate model takes the route of urban complex, which includes the combination of commercial + hotel + residential + office buildings, which extends the industrial chain, integrates resources and interacts between industries, and can also obtain new profit growth points. ”
"What I value is that cinemas can be established in the commercial facilities, and cinemas are used as supporting businesses in large shopping malls to attract passenger flow, and if we increase the number of investment projects, a new business model will be formed - cinema chains. ”
Lin Feng smiled and said, "Dad, if I invest in you, the main purpose is cinema resources." This has a lot to do with the later business of my popular company. ”
Lin Weidong was dumbfounded when he heard this, raised his hand and said, "You speak slowly, wait until I think about it......." ”
"Commercial Real Estate?Urban Complex?...... This step is a bit big, whether it is talent, technical strength, capital, company qualifications, etc., Dongheng is currently unable to reach it!"
Lin Feng shook his head and smiled: "Aren't we talking about the direction? This is the goal, not for you to achieve it all at once." ”
He explained: "The key is direction, and once we have direction, we can slowly make up for the shortcomings in all aspects. For example, in terms of talent, you can poach professional executives from Wanda with high salaries, and the technical difficulties are the least, and it is good to recruit technical talents with high salaries. In terms of funds, the 500 million I invested should be enough for the initial project start-up, and then I can take out land loans to subsidize cash flow through residential sales and commercial rents, and if the project is really in a tight situation, I can continue to invest funds ....... As for the company's qualifications, if you upgrade, the conditions should be met quickly. ”
Lin Weidong slowly calmed down from the initial shock, frowning and thinking about the feasibility of commercial real estate.
He is an industry insider and has some understanding of the Wanda model. It's just that I never dared to think that my company would also follow the model of commercial real estate.
After all, compared with residential real estate, commercial real estate has a slower return of funds, and the demand for funds is also greater.
But if it is really like what his son said, he has a large amount of funds that can continue to be invested to support, and as long as the first project is successful, the cash flow can be rolled over.
It's not impossible!
Lin Weidong shook his head and smiled bitterly: "Hey, son, after the experience outside in the past two years, you have really grown up, and your thinking is broader than that of your father...... This suggestion of yours is too large and too difficult, and I need to think about it. ”
Lin Feng smiled: "Dad, I just put forward an idea, and I want you to get the idea!"
At this time, Zhao Wanru and Ye Weiyu finished cleaning up in the kitchen and returned to the living room.
"What are you father and son talking about? so happy...... Have you finished drinking the tea, let's go see the new house together!" Zhao Wanru said with a smile.
She never moved to a new house, she just wanted to wait for her son to come back, the family was there, and the move into the new home was complete.
Lin Weidong stood up: "After drinking, your precious son will teach his Lao Tzu a lesson." ”
Lin Feng smiled bitterly: "Dad, it's obvious that you asked me to say it." ”
Looking at Ye Weiyu, who was obediently following behind Zhao Wanru, she asked with a smile: "Ye Zi, did my mother tell you all the troubles I had when I was a child?"
Ye Weiyu smiled and said, "Yes, you will have a handle in my hands in the future." ”
Zhao Wanru glared at Lin Feng: "Wei Wei is such a good girl, Lin Feng, you have to be honest in the future, I can let Wei Wei take care of you more!"
After speaking, without waiting for Lin Feng to reply, he went back to the bedroom to change clothes.
Lin Feng quietly took Ye Weiyu's hand, shook his head and smiled bitterly.