However, An Dejian did not discuss the situation in Songzhou with Xu Xiaochun, Lu Weimin and others, this is not a topic that Xu Xiaochun, Lu Weimin and others can put their beaks on, and An Dejian is just using such an opportunity to relieve his inner troubles.

Everyone actually has a time of loneliness and boredom in his heart, whether he is a superior or an ordinary person, and through the communication between relatives, friends, colleagues and friends, you can get an emotional relief, even if the other party is not able to help you, but this emotional relief is also quite beneficial to me to maintain a good state of mind and emotion.

When An Dejian was talking to Xu Xiaochun about the situation in Fengzhou City, Lu Weimin's phone rang, and it was actually the second sister Lu Zhihua calling.

"How do you know I'm in Songzhou?" Lu Weimin was quite surprised, and looked around after walking out of the small reception room, but he didn't see Lu Zhihua.

"I saw your car parked in the hotel parking lot, are you eating at the Hanting Hotel? I'm in the corridor opposite the Hanting Hotel. Lu Zhihua's voice on the phone was very relaxed and pleasant, and Lu Weimin felt that his second sister had been in a good mood for a long time recently.

Of course, Lu Zhihua has reason to be in a good mood.

95 years is the year of the outbreak of Huamin Biological Health Products Co., Ltd., the comprehensive best-selling of lean medullary fluid almost swept the entire Central China region at once, Chang, Anhui, Jiangsu, Hubei, Shanghai, Zhejiang, Hunan, Henan market in the city conqueror, like a storm so that the entire land of Central China is covered with advertisements for lean medullary fluid, whether it is TV or newspapers, the introduction of experts and professors, the sworn preaching of the college entrance examination champions, the students wearing the doctor's hat, or the praise of the old man with a fairy wind bone, All of them are like a tidal wave that drowns the sanity of consumers.

There are also promotional posters that hire famous film and television singers as spokespersons, as well as beautifully printed coated paper brochures and overwhelming roadside billboards, all of which declare the advertising strength of lean marrow supplement.

After 94 years of savings and reserves, Huamin Health Products Company finally showed its fangs to the surrounding provinces of Changjiang Province at the beginning of 95 years, according to Lu Zhihua's concept. Since advertising is king. Then it is necessary to make advertising to the extreme, starting from March 95, 20% of the turnover will be taken out every month as advertising expenses, deducting marketing expenses, this kind of advertising method that almost completely sacrifices corporate profits looks more like a desperate bet, but it has played an unparalleled effect in this era.

The propaganda offensive first made a breakthrough in Henan, Anhui, and Jiangsu provinces, and only half a year later, in September, the sales of Henan and Jiangsu provinces surpassed that of Changjiang Province, the base camp of Huamin Company. By November, the sales volume of Suzhou Province was firmly occupying the top spot among all provinces in the country, followed by Henan Province, and Changjiang quickly fell to the fourth place due to the limitation of consumption capacity, and even ranked behind Zhejiang Province.

Huamin's production base also quickly followed up and built production bases in Jiangsu, Anhui, Henan and other provinces. To ensure that the production capacity keeps up, this will also make Huamin expand more vigorously to the surrounding markets.

Huamin's sales revenue last year achieved 150 million, and this year's sales revenue target was originally determined to be 500 million, but after seeing the explosive growth of the advertising effect, the sales target was raised all the way, from 5 billion to 8 billion, and Zuihou was determined to be 12 billion, which Lu Zhihua talked about when he called Lu Weimin in October. In October. Huamin Biotech's sales revenue is estimated to exceed 1.2 billion, and it should not be a big problem to exceed 1.5 billion for the whole year.

The advertising strategy in Lu Weimin's suggestion to Lu Zhihua was used by Lu Zhihua to the extreme. And this strategy has indeed achieved unprecedented brilliant achievements in the case of insufficient national immunity to advertising, and several of Lu Zhihua's entrepreneurial partners have admired Lu Zhihua's crazy strategy.

Lu Weimin basically hasn't seen his second sister for most of the year, Lu Zhihua is indeed too busy, almost half of the time is spent on the plane or train, the distribution of several provinces, the investigation and analysis of the market, the field assessment of the sales company, the training of the marketing team, take Lu Zhihua's words, she can't do everything personally, but she must at least know whether the company's strategy in every link is in place, what problems exist, and can not be blinded by the people below, especially those marketing personnel of the sales company.

Lu Weimin's advice to Lu Zhihua on the principle that the company's headquarters should be directly responsible for financial revenue and expenditure was also unswervingly recognized by Lu Zhihua, and it was this principle that enabled Huamin to ensure financial stability in the process of rapid expansion, although there were sometimes problems with efficiency.

After talking to An Dejian, Lu Weimin went to the Hualang Garden Hotel opposite Hanting.

If the Hanting Hotel is a down-and-out lady, then the Hualang Garden Hotel is undoubtedly a new daughter.

"Sister, are you alone?" Lu Weimin was very surprised to see Lu Zhihua sitting alone in a corner of the café, with a mole on his fingers leisurely, and there seemed to be a contemplative expression between his eyebrows.

As the CEO of an enterprise with an annual sales revenue of more than 1.5 billion, it is undoubtedly too bizarre to sit here alone.

"They're over there." Lu Zhihua shook his head lightly, his finger clicked a little, and Lu Weimin saw a man and a woman sitting in the booth next to him, the woman was only in her twenties, with a good face, and the man was probably twenty-five or six, and his sturdy and sturdy body revealed a liliang atmosphere at a glance, but it was well hidden, and both of them were in suits and leather shoes.

"Sister, you came to Songzhou alone?" Lu Weimin sat down, asked for a cup of coffee, and asked curiously, "What about them?" ”

In Lu Weimin's words, they refer to Lu Zhihua's partners, not the man and woman next to him, these two people know at a glance that they are Lu Weimin's assistants or driver bodyguards.

"Why, I can't come out alone? Do you think I should hug everywhere I go? Lu Zhihua glared at Lu Weimin, "Cui Lei, they are in the KTV over there, receiving a deputy mayor and several directors. ”

Cui Lei is Lu Zhihua's partner when he worked in Lingnan Sun God, and now he is Lu Zhihua's partner, vice president of Huamin Biotechnology Co., Ltd., Lu Weimin is also more familiar, after that meeting, Lu Weimin has spent a lot of time understanding several of Lu Zhihua's entrepreneurial partners, it should be said that they are all passionate but not lacking in capable roles, and it is these entrepreneurial partners that can support Huamin Biotechnology to have a crazy growth period in just over a year.

"That's not it, I just think it's a little unreasonable for the second sister to come alone." Lu Weimin smiled and said: "Look at the performance of Huamin Biotech this year, countless people have fallen into the ground, right?" ”

Lu Zhihua still had that calm expression, and seemed to be a little unable to say something, "Huamin is nothing, look at the three plants, last year's sales revenue was only 100 million, and this year it is said to exceed 2 billion, an increase of 20 times, there is really nothing that can't be done, only unexpected, can you believe it?" ”

"Second sister, do you feel anything?" Lu Weimin sensed a trace of worry in Lu Zhihua's tone, and asked carefully.

"Well, this kind of market, I think it's a bit crazy, crazy that everyone seems to have lost their minds a little, it's unimaginable, this year we have invested nearly 200 million in advertising, and I find it unimaginable to achieve such sales revenue, the question is can this situation continue? It may be sustainable next year, but what about the year after next? If he can judge that the development of the health care products market depends on the memory of his previous life, then the second sister can foresee it by her analysis of the market, of course, it is not excluded that she has her own deliberate reminder.

"What are the plans of the second sister?" Lu Weimin knew that she didn't need to remind herself of anything in this regard, and since Lu Zhihua realized this, she would naturally have a plan to make arrangements.

"Well, there are some plans, from the current market reaction, the advertising effect can last at least one to two years, in the second half of this year, our advertising investment is quite large, I think the effect will not really break out until the first half of next year, the three strains of that kind of advertising method is not suitable for us, they are going to the rural low-end market, we are still mainly going to the market above the county seat, we basically do not do it in the towns and villages below the county seat, flying dragon, sun god, life nuclear energy, now is the eight immortals across the sea to show their magical powers, But I estimate that we are still sure that our sales revenue will exceed 3 billion yuan next year, but the year after tomorrow, to be honest, I am not sure, I don't know what the market will become. ”

The worry in Lu Zhihua's tone will only be revealed in front of her younger brother, even in front of several of her entrepreneurial partners, she still shows confidence.

"And what do you do?" Lu Weimin took a sip of coffee with interest and asked.

"It's hard to say now, but I think the health care product market has come to this state, and it really tastes like it's going crazy, maybe it's a collapse." Lu Zhihua shook his head, "The three holes of the cunning rabbit, people have no foresight, there must be near-term worries, I think maybe Huamin needs to take advantage of the abundant cash flow brought by the current health care products market to see if there are other ways to choose." ”

Lu Weimin finally put his mind at ease, it seems that his second sister is more calm and rational than she imagined, and the abnormal development trend of the health care product market has caused her to worry, but it is indeed a pity if such a hot market is well grasped, the key is to grasp this opportunity.

"Second sister, I agree with your judgment, maybe the health care products market can maintain development next year, but it is difficult to say the year after tomorrow, there must be a forward-looking arrangement, and the sooner the better." Lu Weimin nodded.

Still begging for praise.,Ask for a monthly pass.,Zuihou for a week! (To be continued.) )