Chapter 278: The Ratings War
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Wei Xiong's promotional video for Phoenix Satellite TV has finally been officially launched, and it will be broadcast on Phoenix Satellite TV from time to time every day, and promotional photos have also appeared in newspapers, magazines, and even on billboards on the street. At the same time, with the perfect ending of "Run, Brother" with an average rating of 61.5 points, the long-awaited "Super Girl" was finally officially launched in the limelight.
Due to the good publicity in the early stage, and more than 70% of the contestants from Hong Kong and Macao, the first episode of the broadcast got off to a good start - although the ratings of 47 points were much lower than the average rating of "Run, Brother", it was still within the expected range.
Loyal fans.
This is followed by competition from ATV.
On the night of the launch of "Super Girl", at the same time, ATV, whose market share was greatly compressed, finally sounded the clarion call for a counterattack.
Independently produced by ATV, bringing together Chen Xiuwen, Li Hanzhi and other ATV's only few remaining big-name actors, with the theme of sports competition, the star outdoor competitive reality show called "Extreme Sports" was also launched, and the first issue achieved an excellent result of 27 points.
The ratings at 27 o'clock may only be very average for Phoenix Satellite TV, which dominates the weekend schedule, but for ATV, it is definitely a booster. When the ratings report came out, everyone from the boss Lin Baixin to the ordinary clerks were excited.
Although there is still a big gap between the ratings of "Extreme Sports" and "Super Girl". But the 27 o'clock ratings proved that the idea of ATV independence - a large-scale celebrity reality show - was viable. And who knows if "Extreme Sports" will surpass "Super Girl" in the later stage.
"Sure enough, it's a little interesting, it seems that ATV still has some background. Wei Xiong picked up the remote control and turned off the TV, and said with emotion.
After learning about the ratings of "Extreme Sports", Wei Xiong specially watched the replay that started at 3 o'clock in the afternoon, and after only watching it for about half an hour, he felt that there was no need to continue watching, not that the show was not worth watching, but that he had already gotten what he wanted.
In terms of creativity, "Extreme Sports" is not bad, and this kind of celebrity outdoor sports show has never appeared before.
It really captures the interest of the audience. In addition, the production method is also more novel than ATV's previous programs, and it should be learned from Tianheng Film and Television.
It can be seen that ATV has invested a lot of money in this show, and it feels a bit desperate, and it is reasonable to have such ratings.
"This show is led by Li Zhuanglie and brought together multiple departments of ATV, with Li Zhuanglie's ability, I am not surprised by the ratings at 27 o'clock. Xu Xiaoming said lightly, he is not worried about "Extreme Sports", at least now "Super Girl" is still ahead.
"Hehe, Li Zhuanglie is a talent, but he ignored one point, although there is a saying that life lies in sports, but after all, there are only a few people who really like sports, and more people like fashion, gossip and interesting things, "Extreme Sports" is very creative. ”
"But the entertainment and fun are not enough, and the competition itself is overemphasized, but how many people who watch entertainment programs will really care about this?"
Xu Xiaoming's eyes lit up, and he nodded thoughtfully: "Mr. Wei is right, Li Zhuanglie is indeed a bit of putting the cart before the horse this time. ”
Of course, "Extreme Sports" will still have a certain audience, but it will not pose a real threat to "Super Girl". ”
To be honest, before watching the show, Wei Xiong was really worried that "Extreme Sports" would be a dark horse, but after watching it, he was immediately relieved. You must know that "Super Girl" is a slow-burning program, and the later it is, the more intense the competition is, the more popular it is.
But if the ratings in the early stage are surpassed by "Extreme Sports", and "Super Girl" wants to come back in the later stage, I am afraid it will not be so easy.
"What do you think of TVB's "Grandpa Over Flowers"?"
Xu Xiaoming groaned and said: "Judging from the promotional video, the program model of "Grandpa Over Flowers" should be similar to "Sister Over Flowers". ”
"It's just a slight difference in content. ”
Wei Xiong nodded approvingly: "I think so too, but use "Grandpa Over Flowers" to continue the popularity of "Sister Over Flowers". ”
It's also a good way to save effort, but if you can't innovate, I'm afraid that some viewers will have aesthetic fatigue in the later stage. ”
The first season of TVB's "Sister Over Flowers" also ended smoothly last week, with an average rating of 41 points, although it is not as good as Phoenix Satellite TV's "Run, Brother", but it is not bad, at least TVB is very satisfied. After all, there is a strong opponent called "Do Not Disturb".
And halfway through the show.
TVB began to smash the preparations for the next program, and there are two plans: first, like "Sister Over Flowers", continue to buy from Tianheng Film and Television.
This plan is relatively safe, and there is Wei Xiong's golden signboard.
Presumably, the new show will not be similar to "Sister Over Flowers". In particular, TVB is aiming for the second season of "Twelve Legends".
You must know that "Twelve Legends" has created an average rating of 63 points.
If Wei Xiong continues to host the second season of "Twelve Legends" and sells the show to TVB, the ratings will not be a problem at all.
But Wei Xiong didn't have time to say a word.
The person sent by TVB to consult was sent out. After some discussion, TVB felt that the price of buying Tianheng film and television programs was too high.
I decided to make my own zuò, which is the second plan.
and soon came up with a plan, the program is called "Grandpa Over Flowers", with Guan Haishan, Bao Fang, Cao Dahua and Sima Longhua as guests.
Judging from the name alone, "Grandpa Over Flowers" should have a certain relationship with "Sister Over Flowers".
As for whether this is the case, Wei Xiong and Xu Xiaoming don't know, but Shao Yifu once called Wei Xiong personally at this time.
Said it was just a similar name.
The content of "Grandpa Over Flowers" is almost brand new, at most it is a parody, but there is absolutely no plagiarism.
Since Shao Yifu greeted him in person, Wei Xiong naturally didn't say anything, but he was quite surprised by the name "Grandpa Over Flowers".
In his memory, there is also an entertainment program called "Grandpa Over Flowers".
I just don't know what is the difference between this "Grandpa Over Flowers" and his "Grandpa Over Flowers".
"TVB should understand this truth, and you will know it when it is broadcast tomorrow. It seems that Xu Xiaoming has quite confidence in TVB.
"Hmm. ”
Wei Xiong nodded, and then the topic changed:
"Regarding the second season of "Twelve Legends", since the mainland approval has come down, let's start preparing, and the work must be done sufficiently. ”
"Chinese food is divided into several factions. ”
"The dishes of each faction are different, and this 12 periods, it is best to include the dishes of each faction, and choose representative ones. ”
"In addition, the environment of the location is also important. ”
"This time, "The Legend of the Twelve Paths" chose to shoot in the mainland, which can be regarded as completing the task assigned by the central government, and it is necessary to show the beautiful side of the mainland as much as possible. ”
"Don't choose places where the environment is bad and the people's customs are corrupt. ”
Of course, you don't have to choose the economically developed one, you can use these points as the selection criteria: First, rich in human resources. ”
"Second, the natural scenery is beautiful. ”
"Thirdly, there is a place that is very representative of the cuisine of the cuisine to which it belongs, or that the cuisine of that place has a unique historical meaning. ”
"Fourth, transportation should be relatively convenient. ”
"If the transportation is inconvenient, it will not only affect the progress of the recording, but also increase unnecessary costs, so this is very important. ”
"As long as you meet more than one criterion, you can be listed as an alternative. ”
Xu Xiaoming wrote down Wei Xiong's instructions one by one, and then said: "My idea is that I can cooperate with mainland CCTV this time." ”
"They definitely have that information. ”
"We can pick out some alternatives from this information and then send people to the field, which is much faster. ”
"And if CCTV helps. ”
"Some of the things and difficulties encountered during the recording process will also be easier to solve, otherwise...... You also know the political environment in the mainland. ”
As the so-called Hades is good, the little ghost is difficult.
Although the film crew had the approval of the Central Propaganda Department and the Ministry of Culture in their hands.
And after the filming location of "Twelve Legends" is selected, the two departments will send the relevant documents to the city where the filming location is located.
Ask your city to cooperate with the filming.
But who knows what moths will come out of it, so a little more preparation is necessary.
"Well, you've got a good idea, you can do these things yourself, as long as you can start recording in early August. If it's too late, time will be tight. ”
……
The pink color cultivated with "Sister Over Flowers".
"Grandpa Over Flowers" really did not disappoint TVB, and achieved a rating of 39 points in the first issue, once again beating "If You Are Honest, Do Not Disturb".
And from the next day's newspaper report.
The first impression of "Grandpa Over Flowers" is very good, especially the funny scene when the four grandpa flowers meet on the beach in Hawaii.
Mentioned in several newspapers.
"Hehe, I didn't expect the four old guys to get together really well. ”
Shao Yifu put the newspaper aside and said with a smile to Fang Yihua.
Originally, he was not very sure whether the audience would buy the accounts of the four old men, but he didn't expect the result to be much more than he expected.
"Looking at it this way, the ratings of 35 o'clock should be guaranteed, and this rating is basically the same as Phoenix Satellite TV's "Do Not Disturb". ”
Fang Yihua is also in a good mood. After all, she tried her best to persuade Shao Yifu to produce the successor program of "Sister Over Flowers" by TVB herself.
She's also taken a lot of risks.
Now the results are in, and the ratings have reached 39 points.
The heart she had been carrying could also be put down.
"Well, what happened to the prime-time show on Friday night?" Shao Yifu took a sip of tea and then asked about something else.
"As for Friday night's prime-time show, we had a meeting yesterday to discuss it. ”
"In the end, the agreement was not to invest too many resources. ”
"Oh, why?" Shao Yifu frowned slightly, and now TVB's Friday night prime time is almost crushed.
He had already had a change of heart.
"That's right, we studied the rules of the Super Girl. ”
"In this competition, the early stage will be relatively flat, but the later it is, the more intense the game will be, the more fans there are, and the higher the ratings will be. ”
"If we make our own zuò. ”
"It's hard to make a show that can surpass it in the ratings, and ATV's 'Extreme Sports' looks pretty good. ”
"We are joining the battle at this time, and the gains outweigh the losses. ”
"In addition, according to the information I have received, the recording of the second season of "Twelve Legends" has almost begun, and Wei Xiong is still the host. ”
"When the time comes, it will almost certainly take over "Super Girl". ”
"That is to say, within this year, there will be strong programs on Friday night prime-time Phoenix Satellite TV, and it may be difficult for us to compete. ”
That's why we came to this agreement. ”
"If you don't invest too much resources in the prime time on Friday nights, and focus your main resources on the production of TV dramas, you may forget about it. ”
""Huanzhu Gege" will start broadcasting on Wednesday. ”
Hearing this, Shao Yifu immediately wrinkled, now TVB's biggest advantage is TV dramas, and the prime time is every Monday to Thursday evening.
TVB has the largest market share.
Starting from "Huanzhu Gege", this situation may be about to change.
Because "Huanzhu Gege" is just the beginning, and then "The Great Era" and "Bao Qingtian", which Tianheng Film and Television are producing, will also be released on Phoenix Satellite TV.
These dramas are not Wei Xiongti yì,
Even if Wei Xiong comes up with the outline of the script, it will definitely not be bad.
He also wanted to buy one of them, but he only accounted for 30% of the shares of Tianheng Film and Television, and actually had no say in the company.
And the actors used in these dramas are not like the previous "Jokes about Qianlong", most of them come from
More than 90% of the main reasons are the artists under Wei's agency, even if TVB uses actors to card Tianheng Film and Television, it will not work.
"That's true. ”
After Shao Yifu pondered for a moment, he finally nodded, keeping the existing position is what needs to be done at present.
"By the way, how are you preparing for the Miss Hong Kong finals?"
"Everything that should be prepared is ready, it's just ......" Fang Yihua hesitated slightly: "It's just that Sister Hua of Phoenix Satellite TV is in the limelight now." ”
"If we hold the finals on Saturday night like Sister Hua, and then Sister Ya disrupts the situation, I am afraid that the ratings will be greatly affected at that time. ”
"I think it's okay to be ...... earlier to Friday?"
"No, I can't. Shao Yifu ruthlessly vetoed Fang Yihua's mention of yì, which he founded when he was Miss Hong Kong, and has developed to this day.
It is the largest and most influential beauty pageant in Hong Kong.
How could he take the initiative to retreat in the competition with his opponent? Not to mention that this opponent was still a new recruit who had just emerged today, which made him even more unacceptable.
Fang Yihua sighed in her heart.
She knew it would be like this, and she did her best to mention it just now.
Thinking of the 'Phoenix Star' crown made by Phoenix Satellite TV, she was a little angry, saying that it was ugly, this is breaking the rules.
How can anyone spend money like this for ratings?
And she really doesn't believe that Phoenix Satellite TV will really award a crown worth tens of millions of Hong Kong dollars to the champion, and she can't tell what's wrong with it.
"It will be held at the scheduled time. ”
……
Three large-scale entertainment programs were launched in a row, detonating the ratings war of the three major TV stations.
also found a lot of fresh topics for the media, but the most concerned is still the big gossip between Sammo Hung, Gao Lihong and Lin Jianyue.
It's been a few days since the police officially opened the case.
Just when everyone thought that the police would officially file a complaint with the court next.
The unexpected happened - the three parties reconciled.
First, Lin Jianyue withdrew the charges against Sammo Hung and changed his story to say that his broken hand was caused by an accidental fall.
Then, Gao Lihong also changed her words a day later, saying that she was not sure if she had been drugged, and Lin Jianyue did not use photos to force her.
In this case.
The police also did not want to make a big deal out of the matter, so they pushed the boat down the river and dropped the case.
However, there is still a superficial effort to be done - Lin Jianyue and Gao Lihong have been warned that if they give false confessions again, they will be charged with obstructing justice.
Of course, none of this is the point.
The point is that the three people who were originally tense suddenly reconciled in the century?
Needless to say, there must be a secret hidden inside, but the three people involved never showed up, occasionally for a few minutes.
They all left in a hurry without saying a word.
"Ding-dong. ”
The doorbell brought back Gao Lihong, who was watching the TV in a daze.
She didn't go over to open the door immediately, as if her body was already rusty, and then waited for reaction time, and after a pause, she slowly stood up.
Still cautious, Tong Guò cat's eyes looked outside.
After hesitating, she reached out and turned the doorknob, and the person outside was also known to her - Yuan Biao.
"Can I get in?".
"Please come in. Gao Lihong was very puzzled what Yuan Biao suddenly came to her for, she had already done everything she had to do, could it be that Sammo Hung was still dissatisfied?
When the door closed, Yuan Biao did not sit down on the sofa.
Instead, he stood at the door, and saw him take out a check from his jacket pocket and hand it to Gao Lihong: "This is a check for 1 million Hong Kong dollars." ”
"It was Yuanlong who asked me to pass it on to you. ”
After delivering the check, Yuan Biao opened the door and left. Not long ago, he called Gao Lihong 'sister-in-law', but now he is a stranger.
"Bang. ”
The sound of the door closing did not wake up, and Gao Lihong, who was staring blankly at the check in his hand. It wasn't until a long time later that she suddenly showed a self-deprecating smile.
She knew what Sammo Hung meant.
gave 1 million Hong Kong dollars as compensation, and from then on, the two did not owe each other.
But at this time, she suddenly wanted to question Sammo Hung very much: Is my reputation, future, and even my whole life only worth 1 million Hong Kong dollars in your eyes?