Some things are like this, ostensibly supported by the majority, but it is only a secondary majority, but in fact it angers the important minority, and the outcome may not be optimistic. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Fatal ID" is destined to fail the trial and miss the mainland theater, which Mai Xiaoyu has learned from Liu Xiaoli's phone.

The couple who traveled in Cannes were not the sailors he found, and the article was not inspired by him, but completely spontaneous.

Mai Xiaoyu doesn't care about the consequences, let alone complain about the couple.

Instead of going to great lengths to cut "Fatal ID" to pieces to please the domestic "masters", it is better to concentrate on shearing ready-made wool.

This time in Cannes, the number of lambs in the circle exceeded his imagination.

A total of seven small and medium-sized foreign distribution companies took the initiative to contact him, interested in acting as an agent for the overseas distribution rights of "Fatal ID".

It's just that these lambs are very uncute, and the attitude is okay, but the low size is outrageous!

A weak country has no diplomacy, and this sentence is also true in the film industry.

Nowadays, the mainstream output of Chinese films is costume martial arts films with beautiful pictures and grand scenes, as well as fashion action films represented by Cheng Long.

Although there are also small-budget literary films in Huaxia that have won awards at international film festivals, businessmen are profit-seeking, and distributors only value the distribution of the film, whether they can create profits for themselves!

Depending on the region where the issuer is issued, the issuer will offer the conditions for the buyout offering, and the price is mainly between $100,000 and $300,000.

This is the practice of most Chinese films to be distributed overseas. Gather sand into a tower, gather armpits into fur, go at a low price, and finally achieve return on cost or profit.

Taking "Fatal ID" as an example, if Mai Xiaoyu agrees to their price, it will not be a problem to recover the investment cost of three million, and he can make a small profit. And the movie goes to the world, and after returning to China, it can still be bragnated, and if Xiao Xiaoxing is shameless, he can also be crowned with the title of director who is "in line with international standards".

However, it is not easy for scammers to take advantage of it.

Mai Xiaoyu came to Cannes to do the game, and he did not hesitate to go into battle in person, not wanting to be an "international Lei Feng" to suck the blood of overseas distributors, but to shear the wool of overseas distributors!

"Split the account!"

"Impossible!"

"Then the bottom account is guaranteed!"

"More unlikely!"

The bottom line of these seven overseas publishers is the same as the hooknose before it. is only willing to buy out the distribution, and does not accept the box office account sharing model requested by Mai Xiaoyu.

However, their attitude was more amiable, and they also listed a lot of reasons for being a guest.

"Fatal ID" is not a kung fu film, and it cannot drive foreign audiences to the mystery of Chinese kung fu; Secondly, there is no big-name star lineup, and it is difficult to say whether overseas Chinese and international students will buy it.

And these two groups of people are precisely the strong guarantee for the overseas box office of Chinese films, and "Fatal ID" does not have any of them, and their agency distribution is very risky.

Moreover, the overseas distribution methods of low-cost Chinese films are almost all in this mode. This is a common rule that should not be broken and destroyed the harmonious environment of Chinese films in line with international standards.

The reason is very lofty, but Mai Xiaoyu doesn't buy it. He never sticks to the rules, and whether Chinese movies are in harmony with international standards is none of his business!

The word "interests" will not be so direct in China because of the inherent culture of thousands of years, but in Europe, America and Western countries, it has always been the milk of Chiguoguo.

So he never hesitated to throw face at foreigners.

This was true of the hooknose of the eagle back then, and the same is true of the seven publishers today!

"We are a small company, and I'm a stupid person, I don't know any big truths, I only know how to admit stupidity. Except for account sharing or guaranteed account sharing, other methods are not accepted. ”

The publisher is not happy.

In the past, they and Huaxia producers were almost in a strong position at the negotiation table. In order to seek overseas distribution, many Chinese producers have demonstrated the traditional Chinese virtues of tolerance and tolerance. Even if you know that you are being cheated, you will often choose to regress in the distribution of benefits.

Like Mai Xiaoyu, this is the first time they have encountered it.

Do you want to have a good time?

We don't distribute your films to make a little money at most, but if you are so unreasonable, you may not even be able to earn back a penny of investment!

"Hehe, thank you for your concern. However, someone on Fox contacted me a few days ago, they are interested in the film and are interested in distributing it, am I waiting for their news? ”

As soon as he heard this, Ye Chu, who was listening, knew that Mai Xiaoyu was lying.

A few days ago, a publisher contacted Mai Xiaoyu, but it was not Fox, but a hook nose. The price of 200,000 euros was offered to buy out the European distribution rights, and Fox never contacted him at all.

But Ye Chu didn't plan to say anything, watching Mai Xiaoyu fool these foreign film distributors with his words, he had an indescribable sense of pleasure.

The two sides parted unhappily, and when the staff of the distribution company left, he asked Mai Xiaoyu with a little excitement: "Aren't you worried about leaks?" ”

"What's missing? Oh, you say Fox, they're not going to go to Fox to get it, are they? Besides, on the second night of the screening, Fox senior manager McDonald and director Frendrich appeared at the bar and watched the film in its entirety, which was seen. ”

Negotiation is to play psychological warfare, just like a liar deceiving people, first you have to find out the other party's heart and demands.

If the risk of releasing "Fatal ID" is really so great, why are they so bitter and hard?

No one in the business field is Lei Feng, everyone is for profit!

Ye Chu nodded thoughtfully: "Now I kind of understand why Miss Liu Tao chose you instead of me." ”

You and I are not at the same level at all, okay!

Mai Xiaoyu's complaint was not spoken, it was regarded as giving Ye Chu a face, but the Cannes trip helped a lot.

He patted Ye Chu on the shoulder and comforted: "With your family background, you will definitely be able to find a good girl who suits your heart." ”

"But I can't forget Miss Liutao."

"Get out!"

……

The main competition unit selected various awards, and the award-winning stars and filmmakers were all the same for a while. However, when the Cannes Film Festival came to an end, the closing ceremony was much darker.

The red carpet quotation for the closing ceremony within the PR agency also proves this in disguise.

In the past two days, the distribution company that intends to "Fatal ID", as if it has been discussed, has not contacted Mai Xiaoyu, and seems to be dissatisfied with Mai Xiaoyu's price hike and gave up.

Ye Chu was worried that the film would end up in Mai Xiaoyu's hands, and this time he came to Cannes empty-handed. But on the day of the closing ceremony, a new distribution company approached Mai Xiaoyu and almost shocked his jaw.

Fox is really here!

However, MacDonald, who represents Fox, is even more ruthless, fully embodying the ugly face of the evil American emperor: $500,000 to buy the distribution rights in the Americas and the adaptation rights of "Deadly ID".

Mai Xiaoyu immediately refuted: Your eating appearance is too ugly!

The $500,000 buyout of the distribution rights in the Americas is already excessive, and even more too much is that it also wants the adaptation rights of "Fatal ID".

Even Ye Chu, who continued to listen, frowned, how could Mai Xiaoyu agree?

In this regard, Fox gave a more ample reason, which sounded very lofty.

The rules of the game for global cinema are: this is an American-English rampage in the international film industry.

Overseas distribution and international cooperation of Chinese films have always been a cold topic.

Chinese films want to go out, and there are also outstanding, but in addition to several fixed-theme film types, other types of films may face the dilemma of not being able to find American distributors even if they are happy at the domestic box office.

Even the United States, which has experienced twists and turns and landed in the world's largest box office market, is often released in Chinese theaters and has a dismal box office.

There are many reasons for this situation, such as insufficient film marketing methods, inaccurate judgment of overseas markets, scarcity of overseas distribution channels, cultural discounts, and so on.

Its Chinese discount is fundamental.

In order for Chinese films to be successfully distributed overseas, the content must comply with local laws, and it must also take into account the issues of customs and religion, and then art.

To give an example of details: in American movies, the first action of the character after getting into the car is to wear a seat belt, but there is no such detail in Chinese movies, and the suspicion of violating the law makes the United States dare not introduce Chinese movies.

They were willing to release Deadly ID in the Americas, taking a huge risk. Not to mention the lack of box office guarantees, they also have to invest a lot of publicity money before the release, and they need the adaptation rights of "Fatal ID" as compensation.

And the high price of 500,000 US dollars is enough to show their sincerity.

Heckling ghosts!

You threw out a maximum of one or two hundred thousand dollars for publicity, and what you really fancy is the adaptation rights of "Deadly ID"!

Don't ask Mai Xiaoyu why he is so sure, can he say that the movie in his dream is an outright American film?

"Account splitting, or guaranteed account splitting, the price of the adaptation right is negotiated separately."

Mai Xiaoyu's firm attitude made the negotiations reach an impasse for a while.

Later, MacDonald took a half step back and said very angrily: "Well, we're willing to add another $100,000." That's a total of $600,000, which is quite a lot. I've heard that for some reason, it's no longer possible for this film to be released in theaters in your country, right? ”

, no matter when, there is no shortage of traitors in Nyima!

Lao Tzu negotiated desperately with the gringos in Cannes, wanting to make money from foreigners, and these traitors sold out Lao Tzu's old bottom at home!

Why do you firmly believe that there are traitors?

Mai Xiaoyu doesn't believe that with the brains of Americans, he can understand some unspoken rules in Huaxia that can only be understood but cannot be spoken.

In fact, MacDonald is only showing up now, and he has done his homework. He found someone to understand the embarrassing situation of "Fatal ID" in China, and also learned that the producer Mengren Film and Television was in China, but it was just a small company that had been established for a few years.

In Huaxia, a first-class foreigner and a second-class official, as a representative of Fox, it is not too easy for him to understand these materials. Some people or film and television companies "borrow flowers to offer Buddha" in order to pull the pole on the pole.

Fortunately, Mai Xiaoyu's skills of "taking advantage of the situation" have reached the full level: "When I decided to come to Cannes, I had already given up the domestic market, so the information you heard was of little value." In addition, I have been in contact with several distribution companies these days, and the negotiations are quite pleasant......"

Previously, he ripped Fox's tiger skin and bluffed seven other small and medium-sized distribution companies; Now, he is using the names of the seven small and medium-sized distribution companies to fool Fox.

Fox is one of the six major Hollywood studios, and its distribution capacity is amazing, but there are seven or eight over there, and it is easy to recoup the investment of a few hundred thousand dollars in films, and there is no need to hug Fox's thighs.

"I need time to think about it."

McDonald left, and Mai Xiaoyu arranged for Xiao Xiaoxing, Zhang Xiaoquan, and Shen Fei to return to China, and he stayed in Cannes to continue negotiations, ready to fight a protracted war.

Whoever is in a hurry will lose the upper hand in such a negotiation.

The next day, MacDonald visited again and offered a new price.

Fox was willing to distribute the film in the Americas on a $200,000 guaranteed basis, and given the risk factors, they wanted to get the adaptation rights to "Fatal ID" as a guarantee.

The negotiations have made progress, but they are not perfect, and Mai Xiaoyu insists on using the box office of the film as a factor to measure the adaptation right, and does not agree to give it away for nothing.

On the third day, MacDonald made a new offer.

The price of the adaptation rights can be determined according to the box office, but he wants the international sales agency rights of the films, not the distribution rights.

Nima, do you really think that Chinese filmmakers are all good mallets?

International sales agency and distribution of films are two different concepts.

The role of distributors is mainly to target specific distribution regions and distribution platforms, and help films win distribution rights in specific channels such as theaters and DVDs.

The role of international sales agents is present at every stage of a film project, representing the film and helping it to secure as many distribution agreements as possible from different distribution regions around the world.

To put it bluntly, the two are a bit like the relationship between an agent and a dealer.

If Fox gets the international sales agency rights, they will be fully responsible for the global distribution of the film, and then it will be released casually and hastily painted, how ugly and ugly the box office will be hundreds of thousands, and the price of the adaptation rights will be extremely low!

Day 4......

Day 5......

Day 6......

Mai Xiaoyu spent every day in bargaining with MacDonald, and Ye Chu, who watched the play, sincerely called him the No. 1 profiteer in the Chinese film industry.

The further the talks, the slower the progress became, until the previous few small and medium-sized distribution companies found out that they had been in a hurry for many days, and when they heard that Fox was coming, they finally couldn't sit still, and the bilateral negotiations turned into multilateral talks.

Mai Xiaoyu finally waited for the moment when the water was mixed, and automatically turned on the rhythm of "touching fish", which he was best at.

Split distribution, distribution area, box office share ratio, release time......

A week later, the dust settled.

A number of verbal agreements for the overseas distribution of "Fatal ID" have been agreed, in which the producer Mengren Film and Television enjoys 15% of the overseas box office share, Fox gets the distribution rights in North America, and the adaptation rights are decided according to the North American box office.

The official contract was thrown to Liu Xiaoli. The latter received a phone call and flew to Cannes, and at the same time, through Mai Yingxing's connections, invited a number of well-known foreign lawyers who were familiar with the relevant laws. Refine the details, make sure that there are no problems with the contract, and then hold a small press conference to ...... in the domestic and foreign media Mainly under the witness of the domestic media, overseas distribution contracts were signed.

And Mai Xiaoyu, who single-handedly laid the situation, flew to the United States with Ye Chu as early as after Liu Xiaoli arrived in Cannes and took over the negotiation work in an all-round way. And under Ye Chu's introduction, he contacted a number of large publishers in the United States to discuss the publication of "Twilight: Twilight".

At the end of June, after two months of busy abroad, Mai Xiaoyu, who had achieved good results, flew back to Yanjing by plane.

The moment he stepped off the plane and stood on the territory of his homeland, he decided to go and settle accounts first.

Tossing the account of two months abroad can not be delayed any longer!

"Hey, Cao Ji, where is Ning Shibin now?" (To be continued.) )