Since mid-June, the Chinese film industry has entered a fiercely competitive summer vacation schedule. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Domestic Film Protection Month protects the box office proportion of domestic films, but it cannot protect every domestic film.

In 2000, a domestic martial arts movie "Hero" with mixed reviews shocked the Chinese film industry.

This martial arts masterpiece, which gathers many Chinese film celebrities and invests 30 million US dollars, has set a domestic box office record of more than 200 million yuan, and the global box office is nearly 180 million US dollars, winning many film awards at home and abroad.

While gaining a place for Chinese films in the global film industry, it also opened the blockbuster era of Chinese films.

Commercial films with big directors, big stars, and big investments have become a sweet spot in the eyes of many investors, attracting funds from all walks of life.

Blockbusters were rampant for a while, and it was this kind of blockbuster that benefited the most from the domestic film protection month.

Many of the movies produced by small and medium-sized enterprises have been reduced to seven-day tours, five-day tours, three-day tours, and even one-day tours in theaters, and cannon fodder is everywhere for a while.

What more audiences see is that several domestic blockbusters have exceeded 100 million at the box office, but few people know how many movies they may not have heard of, and they were forced to "slash" by the theater in the dismal box office.

The stronger the stronger, is the truth of the domestic film protection month.

In mid-July, the domestic film protection month ended, and imported films surged.

On July 11, the Korean movie "My Sassy Girlfriend" landed in China.

On July 12, the Hollywood blockbuster "Star Wars Prequel 2" was fully released.

On July 12, the French literary film ......

There is also competition between imported films, with the high-profile "Star Wars Prequel 2" leading the box office charts since its first day of release.

The cannon fodder that accompanies the runner will always exist, but at this stage, in addition to some domestic films, there are also imported films in the cannon fodder.

"My Sassy Girlfriend" did not fall into the ranks of cannon fodder, and the box office and word-of-mouth were both bumper. The box office in the first week was more than 16 million, and the score of Petal.com was as high as 9.2 points.

According to this momentum, the box office is expected to challenge 60 million before the fall of the film, setting a new high for the Chinese box office of Korean films.

And "Star Wars Prequel 2", the box office in the first week was close to 30 million, and there was no suspense that the box office would break 100 million.

Don't look at some Hollywood blockbusters at the box office, in fact, overseas producers can't take much money.

Taking "Star Wars 2" as an example, the film was introduced to China in a split-account model, and the box office sharing ratio was kept secret, but the sharing ratio was established - between 13.5% and 17.5%.

Therefore, "My Sassy Girlfriend", which was introduced as a batch of films, bought out the domestic copyright for 5 million, for IHQ and Mai Xiaoyu, while reducing the risk, a few dollars are indispensable.

However, the hit screening of "My Sassy Girlfriend" once again pushed Ah Zheng and Xiao Yuer to the front of the stage.

The movie is a classic, with a high box office, a good reputation, and a good theme song......

Screenwriter A Zheng, a Chinese!

Composer Xiaoyuer, Chinese people!

Such a combination is worth looking forward to!

Otherwise, why would superstar Andy Lau make a cameo appearance in "Crazy Stone"? Why would he sing the theme song?

"That's right, I was really impressed by the combination of Ah Zheng and Xiao Yu'er. And our artist Lian Jin of Yingyi Entertainment was also invited to star in "Crazy Stone", according to the feedback he gave me, this is a movie full of sincerity. ”

This is the first time that Liu Dehua has made a positive statement in an interview with a certain media.

In the trailer of "Crazy Stone", the selling point of the superstar was not missed.

Liu Dehua, who was dressed as a policeman, was extremely handsome, and Huang Bo, who was dressed as a ruffian, touched behind him and raised the hammer in his hand......

For the small-scale test screening of theaters and media, the distribution department of Hailian invited a number of theater managers and media in first-tier cities.

At first, these people were aiming at the face of Liu Dehua and Hailian, but after watching the film, they all applauded warmly, causing a great sensation.

But in Mai Xiaoyu's view, this is not enough, not enough to ensure that "Crazy Stone" will gain a firm foothold in imported blockbusters such as "Star Wars 2" and "Spider-Man".

Mai Xiaoyu plans to make a move to add another fire to the publicity of "Stone" and hype it into a national topic.

Do you want to find a few film critics, or hire a water army, or do you want to hire a film critic and then a water army?

In the office, Mai Xiaoyu was smoking a cigarette and thinking, but someone did it for him.

"Mr. Mai, someone hacked our movie!"

Chen Qiaoen knocked on the door and brought the latest news on the Internet.

At noon, more than 20 well-known film critics updated Weibo one after another, pointing the finger at Mengren Film and Television and "Crazy Stone".

Film critic three cigarettes: "Recently, I have seen media reports on "Crazy Stone" from time to time, and after learning about this movie out of curiosity, I can only hehe. The filming budget of this movie is only three million, but five million is spent on publicity, and now the movie is all lip service......"

Film critic Lao Fei: "I happened to hear a friend mention a strange movie, the publicity cost is twice the shooting fund, and asked me if I am so undisciplined in making movies, I was speechless." It doesn't matter if you don't have discipline yourself, please don't lower the bar for filmmakers...... I'm not going to tell you that the name of this amazing movie is "Crazy Stone". ”

Film critic Ai It: "Cinema is a sacred art, and it should be the result of every filmmaker, not a profit-making tool for some people." I don't know when it began, the impetuous atmosphere in society invaded the film industry, making some people just want to cheat money from the audience's pocket through false propaganda, instead of calming down and seriously studying the movie...... That's right, I'm talking about cute film and television, it's "Crazy Stone"!"

Film critic Gentleman Knight: "...... Finally, I would like to advise Mengren Film and Television that instead of throwing five million dollars for publicity, it is better to invest more money in film shooting, improve the quality of movies, and shoot movies that satisfy the audience, and movies with a conscience. is not just thinking about sensationalism and deceiving the audience, and using movies as a tool to collect money. ”

……

The Weibo of more than 20 film critics all revolves around ""Crazy Stone" is produced by 3 million and promoted by 5 million", accusing Mengren Film and Television of lacking the minimum sincerity and respect in making movies, and only wants to use publicity to cheat the audience of money!

If you invest 10 million or 20 million in filmmaking, it makes sense and can show sincerity.

But for the movie "Crazy Stone", Meng Ren Film and Television would rather spend 5 million on publicity than add 3 million production funds, can you watch such a movie?

These film critics, each of whom has Weibo fans ranging from tens of thousands to hundreds of thousands, although the total number is not very large, but because they are well-known in the industry, it is easy to cause fans and media to forward, and the potential damage is huge!

In fact, a large number of trolls have reposted the Weibo of these film critics and hyped them to attract the attention of netizens.

Mai Xiaoyu smiled and scolded indifferently: "That grandson is quite caring, and he saved me a lot of money." ”

Chen Qiaoen didn't hear clearly: "What did you say?"

"It's okay, you have a heart, this time I will give you a credit. ”

"Mr. Mai, we should arrange for Teacher Ah Zheng and Teacher Xiao Yuer to come forward to refute the rumors as soon as possible and use their influence to turn the situation around. ”

Mai Xiaoyu glanced at her with interest, took out his mobile phone and dialed Xiao Xing's phone: "You can start." (To be continued.) )