Chapter 222 of the main text volume, the enemy is advancing

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"Cute People Film and Television once again launched a low-cost sincere work......"

"Lau Dehua appeared in the crew of "Stone" ......"

"Cameo ......"

"Sing the Theme Song ......"

"Huang Bo wants to hammer and smash Lau Dehua......"

"The chopsticks brothers turned against each other......"

……

After Liu Dehua left the mountain city, Mengren Film and Television took advantage of his east wind to carry out the preliminary publicity work of "Crazy Stone" in a high-profile manner.

In the following days, news related to "Crazy Stone" appeared frequently in the newspapers, and various headline party news emerged one after another.

Although some readers scolded the "title party" for dying in a household register, the crew earned enough eyeballs, and the attention and topic level skyrocketed, and more and more people knew that this low-budget movie that was being filmed was made and got a cameo appearance by the king Lau Dehua.

When many media interviewed Lau Dehua, they would ask him why he made a cameo appearance in "Crazy Stone", and every time Lau Dehua laughed and did not answer.

It's not that it can't be answered, but it's not yet time to be announced.

There are five purposes to be achieved in film publicity: first, to arouse interest, second, to take the initiative to pay attention to the information of the film, third, to generate consumption**, fourth, to enter the consumption, and fifth, word-of-mouth communication.

Moeren's current publicity work is just to raise the fame of "Stone" and arouse public interest.

To put it bluntly, it is familiar with the face in front of the public.

The real large-scale publicity and promotion work must wait until the film is completed, with the help of shooting tidbits, trailers and other methods, through guò TV, radio, newspapers, the Internet, and large-scale events, and the publicity and distribution company to complete.

Recently, cute people have launched a publicity offensive, in addition to "Crazy Stone", there is also "Pink Girl".

When the comic version of "Pink Girl" first began to be serialized on Maizi Weibo, it was strongly recommended by three good friends, Mai, Xiaoyuer, and Ah Zheng, and attracted many readers on the Internet.

The humorous and spicy comments on love and marriage in reality in the comics have resonated with many readers, and many sentences have been spontaneously used by netizens in the online world to promote in disguise.

Later, under the secret operation of Mengren Film and Television, there were continuous media reports on the comic version of "Pink Girl", and when the time was ripe, Maizi first announced on Weibo: The comic version of "Pink Girl" will be adapted into a TV series by Mengren Film and Television.

Mengren's official Weibo followed up to update Weibo, saying that Ah Zheng had been invited to create the script of "Pink Girl", Xiao Yuer created the theme song of the TV series, and "Pink Girl" will be launched soon!

Immediately afterwards, a number of media outlets reported on the incident......

Routines are all routines, and there is nothing unusual about the commonly used publicity methods in the entertainment industry.

What is strange is that Qingtian Group suddenly released its attitude towards Huanyu advertising in a vague way - all its artists will not cooperate with Huanyu Advertising, and will not take any of the advertisements shot by Huanyu.

So, a few years ago, Meng Ren publicly announced the ban on Huanyu, and it was turned out by people in the circle.

Is there a relationship between the two?

It's anyone's guess whether it has anything to do with it, but one thing is certain, and the universe is starting to go downhill.

Qingtian Entertainment is one of the leading entertainment groups in the industry, with great influence and wide range.

Huanyu is not even a 4A advertisement, and its influence is only limited to Yanjing.

Compared with the two, Qingtian's statement will make his peers take the knife from Huanyu and sell Qingtian a face.

Just like when Qingtian banned the cute advertising business, other advertising companies and film and television crews broke off their cooperation with cute people. Even Shi Hao of Heaven and Earth Film and Television was willing to help him after seeing the potential of the cute man, but he was still secret.

The world is hot and cold, and it is the norm for the entertainment industry to praise high and step on low.

In the future, it will be difficult for Huanyu to get advertising lists from large and medium-sized enterprises and brand companies, because they cannot invite big-name stars to shoot advertisements according to the requirements of enterprises. can only accept small orders from some small and medium-sized companies, barely supporting the company, and it is ridiculous to talk about any ambitions.

Realizing the severity of the matter, Liu Lei immediately contacted Tian Ye, but Tian Ye did not answer the phone.

Then he contacted Ning Shibin again, and cried on the phone, "Bin Shao, how can this be? I do everything you tell me!"

"Shut up!" Ning Shibin said angrily, "It's just that there are no celebrities to take over your company's advertisements, and they won't go out of business, you can take more small orders, won't you?"

"Bin Shao, then our company will be finished. Didn't you say before that you introduced our company to the 4A Advertising Association?"

"Before was before, now is now. You can't do something for you, and you're embarrassed to cry to me?"

"So what should I do?"

"What should I do, what should I do, wait until the recent limelight has passed. I won't call you in the future, you won't be allowed to contact me!"

After speaking, no matter how Liu Lei reacted, Ning Shibin hung up the phone, looked at the father in front of him, and complained: "Did those old guys get into the water in their brains, and they also helped the cute people to block Huanyu?"

"You know a fart!" Ning Shibin's father took out the Chinese promotional poster of "My Savage Girlfriend" and slapped it in front of Ning Shibin, "See for yourself!"

"What is there to see?"

"Look at the screenwriters and the lyrics. ”

"Ah Zheng, little fish ......"

Ning Shibin looked at his father in amazement, and the latter nodded: "The group has confirmed that there is Mai Xiaoyu's investment in this movie, and the script and theme song are provided by him." ”

"It's impossible, it's a grass company, why cooperate with South Korea?"

"So, you're underestimating this grass company. Recently, they invested in the filming of "Crazy Stone", invited Andy Lau to make a cameo and sing the theme song, do you think ordinary companies can do it?"

"This ...... Then I won't take revenge? I'm so big that you and my mother can't bear to beat me, and he not only beats me, but also breaks the bridge of my nose!"

Ning Shibin's father patted his son on the shoulder: "Bin'er, you are also older, you must have a long-term vision and mind, and don't always be obsessed with those dirty methods." Didn't he make movies and TV series, then you would use dignified means to defeat him. ”

"Dad, you mean ......"

"That's right. Outsiders think that the entertainment industry is full of gold, and making TV series and movies seems to make more money. In fact, they don't know how many small and medium-sized companies have suffered huge losses because of their investment in movies and TV series, and the director company is on the verge of bankruptcy. See what I mean?"

Ning Shibin nodded vigorously: "I know what to do!"

……

Ning Shibin's father and son discussed the plan Mai Xiaoyu has no way of knowing, he only knows that Mengren Film and Television is currently in good shape. Especially when the advertising business, which had been blocked for more than half a year, reopened, even Shancheng members received audition notices from local advertising companies.

He originally wanted to stay in the mountain city and wait until the crew of "Stone" was finished and returned to Yanjing together. However, the changes in the crew of "Pink Girl" disrupted his plan.

At the beginning of May, he returned to Yanjing from the mountain city, and immediately dialed Wang Chuhan's phone after getting off the plane: "I'm back." I'll meet you tomorrow morning, I have something to ask you......"