The history of China's Internet development can be said to be a majestic and heart-wrenching legendary history. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the tide of the development of the global information age, countless people with the dream of Internet entrepreneurship have risen up.

Some people are soaring, and the NASDAQ is listed in three years and enters the $1 billion club.

Some people survived for ten years, but they couldn't outrun the market of the times and collapsed.

Some people are attacking the east and west, raising the sword of safety, vertical and horizontal, and achieving hegemony.

Some people have a sword for ten years, focusing on simplicity, focusing on searching, and not forgetting their original intentions.

Some people hold high the banner of ecology to create an ecology of "platform + content + terminal + application".

Some people are born for fever, focusing on the ultimate word-of-mouth seven-character formula to achieve a legendary ...... of 45 billion US dollars in 5 years.

It can be said that since 1994, when China connected to the world Internet, this industry has begun to change the history of China's economy and the fate of countless people. Among them, there are constant turmoil in the rivers and lakes, and wars are frequent.

First of all, the three major portals dominated the world and were the first to be listed on the NASDAQ, setting off a legend of wealth creation in the Internet industry. But the ensuing global dot-com bubble crisis dealt a blow to the portals.

Subsequently, with the support of the state and the demographic dividend, China's Internet after the bubble period once again radiated vigor, which also attracted the covetousness of many overseas giants.

At this time, in the face of the menacing overseas giants, Ali defeated the international e-commerce giant eBay with Taobao free and alliance strategy; Baidu "knows Chinese better" to search for Google; QQ defeated MSN with a bloodless blade that is more in line with China's actual soldiers.

It is in the rounds of exciting battles that the three BAT companies have gradually established a leading edge in their respective fields that their competitors cannot surpass, and have achieved the capital of giants.

It can be said that the following period of time is the era of rapid development of the three giants of BAT, and in their respective fields, search (traffic advertising), e-commerce, and social (value-added services) are making great progress. Their main strategy is to grow internally, replicating and blocking potentially competing entrepreneurial projects as a common response model.

In this period, any new Internet company should be very careful not to be noticed by them, especially Tencent, with its own unique "plagiarism-innovation" gene, any new business model appears, it will quickly follow, research, copy, innovate, and complete the leading position in the industry with its huge user base and platform advantages. For a while, the rivers and lakes were boiling with resentment, and some people even said that any startup company must face three things, "life, death and Tencent".

This situation did not improve until the "3Q war" in 2010, when BAT began to open up their platforms, and Internet startups began to wait for BAT to invest or acquire ...... from worrying about being copied by BAT. It is this strategy that makes BAT truly dominate the world, and through hundreds of billions of capital investment, their sphere of influence has covered the entire Internet field in China, and the hegemony has become a hegemony that is difficult to subvert.

Other companies such as JD.com, 360, Xiaomi, etc. can only try to follow.

And this pattern has also continued to the mobile Internet period.

Although a series of turmoil in the rivers and lakes is vigorous from the 100 group wars, O2O wars, and taxi software battles of group buying, all of which are saying that new giants are about to be born, but in fact, there is still a game of the three giants of BAT behind it.

So, when Lin Feng came back from rebirth and decided to step into the Internet, in 2003, when everything was in the ascendant, what was his real inner thought?......

To be honest, as a reborn person, when he earned his first pot of gold through Menglong's SP business, money and wealth were not the most desired for Lin Feng.

He wants to do more, go further, or rather, become stronger!

In ancient times, even peasant uprisings would shout the slogan "Princes and generals, would you rather have a kind of thing?"

Why can't you achieve a hegemony?!

Lin Feng carefully analyzed and thought about it.

In the early days of his business, Ali shouted "Let the world have no difficult business", and I have to say that this sentence is a height that is difficult for all other companies in e-commerce to achieve. Ma Yun laid the genes of e-commerce for Ali's blood from the beginning. Therefore, whether it is eBay, which has just been acquired by giants, or Jingdong, which is developing rapidly...... , none of which can really pose a threat to Ali's hegemony in this field.

Therefore, Lin Feng's strategy in this field is to invest and follow.

With Xu Xin's relationship, it should be a rational choice to start investing in JD.com in the first round.

Baidu's style, in fact, is Robin Li's style, as an expert in the field of international search, Baidu is also dedicated to search, whether it is the current 3721, or the subsequent emergence of Sogou, 360 search, can only seize less than 10% of the small share. To search this field, there is no need to be tough with Baidu.

There are many ways to grab traffic entrances, and search is just one of them.

In addition, there are also portals such as website navigation and social networks.

Lin Feng had already planned to acquire HAO123, and just waited for Menglong to go public, so he took out a sum of money to grab this traffic entrance.

For Lin Feng, the opponent he really cares about is Tencent.

Because the business models of the two are too similar.

Tencent's core business is Internet value-added services and mobile value-added services. To be precise, in the previous life, Tencent was the industry hegemon in both social networking and gaming. According to Lin Feng's plan for popularity, music, games, and the subsequent extension of "FF" instant messaging with voice chat as the core are actually social software. Therefore, in these two fields, if you are not careful, you may face head-to-head competition with Tencent.

The strategy that Lin Feng set for himself was to follow the strategy.

He had also carefully analyzed what the genes of the popular company and his own were!

"Mobile entertainment service", providing the best quality mobile entertainment content for Chinese users, this is the positioning of Menglong's listing, but it is also born from the genes of Menglong's popular company.

To a certain extent, he hopes that Fengxing also has the "right to connect" in some field, connecting people and content.

Especially in the age of mobile Internet, this right to connect!

In the stage of rapid development of the Internet in the past two years, Lin Feng decided to adopt a follow-up strategy, not to be aggressive, not to provoke, to bury his head in development, to accumulate strength, and to actively layout.

First of all, it reached the top three positions in the industry in the field of PC games, did not fall behind, and accumulated funds and talents.

At the same time, it will invest and layout in the fields of e-commerce, social networking, navigation, mobile browsers, and life services, so as not to let BAT carve up in advance, and also establish its own sphere of influence.

And improve its own reserves in terms of content, literature, film and television, video, etc., to form content and channel advantages.

Lin Feng put the time point when he established his hegemony in the outbreak of the mobile Internet.

In the previous life, after entering 2014, why did the two AT companies in BAT suddenly break out, leaving Baidu far behind?

There are only two factors: Alipay, WeChat.

On mobile, the value of these two strategically level products is terrifying.

Alipay's core "credit system" is the foundation of e-commerce business, which is not easy to imitate, but WeChat is different.

The cornerstone of Alibaba's business is to accumulate core users and revenue through e-commerce. The cornerstone of Tencent's business is to accumulate core users and generate revenue through QQ. Baidu's search is inferior to the core users, which is the real reason why Baidu is a little weak in the later stage.

Similarly, Lin Feng's popularity also lacks such a core business that can have a large number of users.

The game business can only generate profits, but it cannot accumulate core users.

In this regard, he pinned his hopes on the "FF" software, which is now being developed in secret. However, due to the business model, the core users of "FF" will be entertainment users, such as game and music users. The scope is not wide enough.

WeChat is different, by importing the user's address book, you can quickly accumulate hundreds of millions of users.

Therefore, if Lin Feng wants to achieve the future to stand at the pinnacle of the Internet and become a giant, there is still a lack of a general.

That is, he developed the famous mailbox software FOXMAIL and sold it to Boda Company, Zhang Xiaolong, who is currently in the doldrums of Guangzhou Boda Company.

"The Father of WeChat".

On this day, Lin Feng sat quietly in the office.

I pondered for a long time.

On the occasion of officially stepping into the Internet and appearing in front of the public.

He set his own ambitions.

Become one of the giants of the Internet.